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Ma Yun's speech at Lakeside University: It is true to go to KFC for an interview, so we should treat failure correctly.

Lead: On the morning of March 27th, the third opening ceremony of Lakeside University was held in Hangzhou. President Ma Yun put forward the "Four Actions by the Lakeside", which shows that the mission of Lakeside University is to cultivate more responsible, responsible and affectionate entrepreneurs in China.

On March 27th, this morning, the third opening ceremony of Lakeside University was held in Hangzhou. President Ma Yun put forward the "Four Lines by the Lake": "In the Northern Song Dynasty, Zhang Zai had the" Four Lines by the Horizontal Canal ":to stand for the heavens and the earth, to stand for the people, to carry forward the past and open up peace for all generations. Lakeside university should also have four functions-to establish a heart for the market, to establish a life for businessmen, to renew its school for reform and opening up, and to open up peace for the new economy. " It shows that the mission of Lakeside University is to cultivate more responsible and affectionate entrepreneurs in China.

In his speech, Ma Yun said that in the next 30 years, China, as the world's second largest economy, will bear great responsibilities in the world and undertake the development of the times. China's commitment to the world, whether economically or diplomatically, cannot be separated from strong economic support, and China entrepreneurs must prepare for this commitment today.

"I hope that in the next 30 years, you can be role models. In the next 30 years, a group of real entrepreneurs born in Lakeside University will be able to shoulder the responsibility of the whole world economy in the future. A little thing that each of us does will affect a lot, especially entrepreneurs. So face the world, face the future, and be a' good enterprise' instead of a' big enterprise'. " Ma Yun sent a message to the classmates at the scene.

At 10:30 am, the ceremony of awarding the emblem began. Forty-four freshmen took the stage in turn, and President Ma Yun personally put on the school badge for everyone. It is reported that this ceremony will be fixed in the future and become the opening tradition of Lakeside University. In the future, no matter whether dozens or hundreds of students are enrolled in the opening ceremony every year, the principal will personally give the school emblem to express hope and inheritance.

With the opening ceremony, the first course module of the third phase of Lakeside University will be launched soon, and President Ma Yun will give the first lesson. In the first phase, 36 students just finished two years of intensive study and entered the last year of independent study. This year, they will rethink the enrollment topic of "the world is different because of me" and show the changes they have made in the past three years and the changes they have brought to society at the "Follow-up Learning Festival" in March 20 18.

Lakeside University, founded on 20 15, was initiated by 9 entrepreneurs and famous scholars, including Ma Yun, Liu Chuanzhi, Feng Lun, Guo Guangchang, Shi Yuzhu, Shen Guojun, Qian Yingyi, Cai Hongbin and Shao Xiaofeng, and served as the first board of directors, dedicated to cultivating a new generation of entrepreneurs with entrepreneurial spirit in the new commercial civilization era.

The following is the full text of Ma Yun's live speech:

Thank you. Today is the third issue. When I first gave you the school badge, I saw eyes full of expectation and hope. You can learn a lot through Lakeside University, and you can share a lot with the society through this platform. Often the greater the expectation, the greater the disappointment.

Before I came up, everyone was wondering what you really wanted to say to you today. I think good things should be repeated year after year, month after month and all the time. The same is true of faith in the company. I am 200 1, 2002, 2003. At that time, I felt how important values and mission were to an enterprise. I really feel that everyone who comes in should understand and learn, and almost all the security guards and aunts who sweep the floor in the company have learned the company values.

Only by constantly emphasizing, and finally emphasizing, will you feel that after you really believe, the people on the side will believe, and I will say that I invest. If I invest in entrepreneurs, I will see whether he believes it or not, and whether people on his side believe it or not. Some people say something different from what they think, and do something different from what they say, which is quite troublesome. We may not always say the same thing and do the same thing. Sometimes all kinds of situations will appear, but we can feel them.

Let me emphasize why we set up this school. It originated from a trip we made in Bhutan nine years ago. There are many private entrepreneurs on the plane. At that time, the state of private enterprises was very difficult Think about it. The state of private enterprises has never been better. It's getting harder and harder for everyone to start a business. Who told me that starting a business is easy? After that, it will be easy. When bragging, it was terrible at that time, but it was difficult at that time. Today is difficult, and the future is still difficult.

When we were on the plane, we said that we would set up a university to train private entrepreneurs in China. Then rush headlong into action, saying that he wanted to run such a school, so he recommended me as the first principal. I am very happy, too. Nine years ago, I was nothing. Today, I think I am still a nobody, but I am lucky enough to gain the trust of many friends.

Colleagues in our company work hard and have a good opportunity in the times. Nine years ago today, I shouldered such a responsibility. I am also a teacher, and I always want to go back to school. After five or six years of thinking, we have established such a lakeside university.

I told the first students that Lakeside University is an entrepreneurial school. We don't know what we really want to do and how long we have to go. Ceng Ming was right just now. In the first period, after a day's class, we don't know what to have in the next class. This is a matter of seeking truth from facts. We didn't lie to you when we came, saying that we were running this school together.

In the first ten years, you were the most unlucky and the luckiest. You think you have learned something inexplicably, but I think learning and learning are together. Learning and learning are two concepts. If you learn knowledge, you must know it, and learning is making mistakes.

So in the first ten issues, we thought about making this university like an enterprise. First of all, the recruited students should be excellent. I have always believed that Harvard or Stanford is good, not because of good professors, but because of good students. It's good that these students don't have too much teaching, but these students get together, communicate with each other, think with each other, argue with each other and cooperate with each other. Coupled with the guidance of some excellent teachers, these students and students,

In the first ten years of Lakeside University, we hope that everyone who enters this school can be as earnest and practical as Huangpu Phase I and Phase II, and come here to establish such a school with us. This school is no longer a private school, and this school will not be so small that we compete with state-owned enterprises. This school has received great attention, which is also the weakness of the school's managers, including the principal. I'm paying more and more attention. Harvard and Stanford, I have been abroad. In fact, many entrepreneurs and politicians ask you about Lakeside University and whether you can cooperate. Many famous schools want to cooperate with our lakeside university. I said that we haven't decided on the direction yet, and we are slowly exploring the process. It is too early to cooperate with any university.

At present, the expectations of others, the society, the industry and ourselves have not been adjusted well. I think we should do better ourselves in a down-to-earth manner. Just now, I said that the method of this school is different from others, and we are more willing to share many failed lessons.

I quite agree with what Zhou Hang said just now. I'm thinking in my heart, I often talk about all the bad things, all the mistakes and all the setbacks I've made along the way. I said I went to KFC to apply for a job, and 24 people were admitted. A netizen wrote an article, which is false. KFC entered Hangzhou on 1993, and I was already a teacher in the university at that time. I did apply at 1992 and 1993. I graduated from university and was assigned to teach at the Institute of Electronic Technology. I promised the headmaster that I would not leave school for five years. 1992 and 1993, almost five years. I want to run for five years. I went to look for a job. At that time, KFC was in full swing. When you come to Hangzhou, you will recruit people.

Everyone here knows that it is normal for you to go to finance and be rejected, but it is not normal for you to be accepted. It's normal for you to do sales and sell one thing to ten customers a day. Why do people buy you and why do people believe you? But some people give you opportunities, some people buy your goods, some people use your services and some people invest in you. You should feel very lucky.

All failures are the best nutrition. That's the mentality. How to treat this failure and how to overcome it? By now, Alibaba is very big. Whether the future is Ma Pingchuan or not, the bigger the enterprise, the greater the difficulties it will encounter. We have more than 500 million users. Throughout the system management process, I have been thinking about how others crossed over at this critical moment.

Is Lakeside University a successful case of studying like an MBA? Sometimes, winners are caused by various factors. I will go again today. Today, the level of employees in Alibaba is not much better than that of 18 people in that year. A few days ago, we 18 people sat down to listen to the staff meeting, and all of them re-applied weakly. None of us can be admitted. There is no chance to go again. But all failures, all winners, have experienced similar failures, just like going to war. Those who died, they were shot dead before they knew what was going on, too many.

My experience, I saw how others failed and why. I spend a lot of time, holding these books, reading them carefully and reflecting seriously. You think these stupid questions are from others, but in fact you will, but as soon as these things come out, you have a string jumping up. There seems to be something wrong with this.

The same is true of the students invited by Lakeside University. As I said, I am also confident that within 20 years, 200 CEOs of China's top 500 enterprises will all be related to Lakeside University, either we have studied here or applied for jobs here. We should have this confidence. I do have this confidence. But we are not the biggest company here. Cultivate the best company in the future and live comfortably. As long as we become the most comfortable company, the best company is not necessarily the biggest company, and the biggest company is not necessarily the best.

The future era is not measured by scale. In the next 30 years, the industrial age must be standardized, large-scale, quantified and capitalized. In the future, it will be how beautiful and comfortable the enterprise is. A comfortable person must be a person who has a very good attitude and constantly reflects on himself.

I was lucky to give a speech in Malaysia the other day. I have talked with almost all the outstanding entrepreneurs in China. I went overseas and talked with some outstanding entrepreneurs who are still alive in today's world for a long time. I am very lucky. As a business person, I have met countless political leaders. I'm not interested in his power and glory, but everyone has experienced countless setbacks in getting here. How did he get through it? After studying here, I found that all promising people have a good attitude, are optimistic, positive, do not complain, and know how to reflect on themselves.

Few successful people say that others do this thing, others do this thing, and Lakeside University brings things from the past. You should be optimistic. Optimists are confident. You listen to others and learn to listen. Just now, lesbian theory, speaking of which, it is more important to come to the lake to listen than to speak. Generally speaking, it is sharing, not advertising, not bragging.

I hope everyone at the lake is optimistic and positive. If you don't see clearly that the future outcome is bad, your optimism is nothing. I think we will all go to the crematorium in the future. No matter how hard you try, this is a bad ending, and we will still do it. We know that the company is going to close, and I am happy to do my job every day, with an optimistic and positive attitude.

One more thing, I hope you don't complain. Anyone who complains should know that others' complaints are our best chance.

Third, we need to reflect. Reflection is not only to reflect on your own faults, but also to share your own faults. What we get from mistakes is the real thing. Sometimes when you praise your success, you don't have a chance to win the second time.

Lakeside should have its own thoughts and systems. I spoke in Malaysia the other day. I said that Alibaba sent many people to study MBA. They were all smart before they went, but they were all stupid after they came back. I stopped for a while. It's not that MBA is not good. Today, we need to change our educational methods and ideas. Lakeside thought is a new knowledge and a new thinking. Just now, President Chen Dongsheng said that we should start a new education by the lake. In fact, today's economy is undergoing earth-shaking changes. From the Internet technology to the Internet era, there are many Internet companies in the first phase of our lakeside, and more and more traditional enterprises in the second and third phases. In the future, there will be no internet. Internet is not high-tech. A hundred years ago, electricity was high-tech. Today, it may not be necessary to say that electricity is truly high-tech. Of course, the power company tells you that I can do it and you can't, but we can still teach you to do it.

The whole society will be turned upside down in the next 30 to 50 years. Every time the technological revolution comes out, many ways of thinking, doing things and organizing will change. The first technological revolution was organized by the factory, the second technological revolution came out, the energy revolution came out, and the company grew. This technological revolution will greatly change the structure of the company, which involves culture, talents and structure.

Everyone here, the next 30 years, turbulent 30 years, the next 30 years will be the 30 years of the birth of new enterprises. We can make this bet. Not many people in our company bet with me. In the next 30 years, enterprises in China will not be today's enterprises. Today's top 20 companies, 30 years later, I don't know how many more, including Alibaba. We are walking on thin ice every day, because the changes are beyond our imagination. Yesterday's routine doesn't work, so the standardized and large-scale teaching method of this routine must be reconsidered. We must cultivate a new group of people, and it is very important for me to sit down. Of course, it is not completely subversive. Today, I am particularly touched that these people can wear school uniforms, which is not easy. Students at Lakeside University can wear school uniforms. This is awe, gratitude and respect. Thank you.

I hope that in the next 30 years, you can be role models. In the next 30 years, a group of real entrepreneurs born in Lakeside University will be able to shoulder the responsibility of the whole world economy in the future. Everyone will have a little influence and entrepreneurs will have a great influence. We discussed yesterday that it is really good to be an Olympic champion when our country is prosperous. It is really good for us to look at science and be scientists, and it is also good for scientists and Olympic champions. The money and taxes of our enterprises, but no one thinks that entrepreneurs have much role in this society.

The "new learning" of our generation wants you to engage in the development of business, business society and science and technology, which are inseparable from the efforts of our generation. In the past 30 years, the rapid development of China's economy and China's society can not be separated from the efforts of entrepreneurs. In the next 30 or 50 years, China enterprises will bear great responsibilities in the world, China will bear the responsibilities of the world, and China must bear the responsibilities of the times. The United States has today, and the United States has assumed the responsibility of the times.

Today, we must be prepared to take responsibility. As the second largest economy in the world, China will soon become the largest economy in the world. Our responsibility to the world and economy, whether diplomatic or military, needs strong economic support. Economic competition is not about how much force you have, but about culture, thought, execution and learning ability.

Lakeside University is not only aimed at China, but also many foreigners apply to me now. Many multinational companies ask whether they can bring young people with entrepreneurial spirit and future CEO from their best companies to Lakeside University. Especially in developing countries, many entrepreneurs say they are willing to come and want to come. More and more, this university must be global.

We will soon accept these outstanding entrepreneurs to attend classes with entrepreneurs from all over the world, because only with global thinking, global vision and global pattern can our school truly go global and face the future. Therefore, facing the world and the future, doing one thing well is not a big enterprise, but a natural result. No matter how big it is, it will definitely die. If you are fat, what's the point of eating fat? It's health. Because the internet is constantly changing, in order to avoid making everyone learn wrong and outdated knowledge, I joined forces with the cattle people on Taobao to form a skirt. I am a classmate of Taobao and can come here to study. The middle number is: 403, and the last number is: 4 17, which can be found by combining them in order. What I want to say is, unless you want to learn this knowledge, put it on.

The same is true for enterprises. Facing the next 30 or 40 years, I hope everyone in this school will start a business together. This is not a headmaster talking, but an entrepreneur communicating with you. We are here. We are here, and we can't teach you how to make money. You should learn how to make money when you come here. You're in the wrong school. You're here to share experiences and learn lessons. At the same time, I hope you can learn something here that you don't usually think about, such as philosophy, art, medicine and military affairs. Some courses are compulsory, and courses unrelated to business studies are optional.

Our Yungu School, a partner of Alibaba, is going to set up a new type of primary school and middle school. In this primary school, English, physical education class and painting are compulsory courses, while mathematics and Chinese are slow to learn. I have never found that a mature person can't do arithmetic, but music, painting and sports can't. These people will not become talents in the future. I hope we can review once every three years at Lakeside University. This year's senior three, the whole school board, looking back on the past three years, all teaching has grown painfully, hoping to build together. We will improve the whole sponsorship system. Our sponsor's duty is to find the best young people and promising entrepreneurs in China, and gather them together to form a new economy. This economy will contribute to the country, society, the world and the future, because more people get together and it will be different.

Finally, I told this story many years ago when I was talking about values. A foreigner, the general manager of GE Company, is sitting there. China has no chance to talk about values, let alone the Internet. I invited him to our company for a few days. When he left, he said, not only are you crazy in your company, but hundreds of people in your company are crazy.

We gather by the lake and innovate constantly, which in itself can make great contributions to society. No matter what we say, someone will tell us. I believe people who come here don't want to know Jack Ma, Liu Chuanzhi, Guo Guangchang, Shen Guojun and Shi Yuzhu. You are in business. There's always a way to get to know them. We are not short of these people. What we lack is the sponsors and school administrators sitting below us today. No one is a fool, these people are smart, and no one is a fool. I can't breathe after meeting so many provincial party secretaries and governors. These people are so smart that the world is far more complicated than you think. Enterprise is very complicated, but as long as you are optimistic and positive, as long as you reflect on yourself, learn from other people's mistakes, naturally, do a good job in the enterprise and set a good goal, you will certainly do a good job. It is not easy to spend 300 years with everyone by the lake. It is almost impossible for a 300-year-old enterprise, but a 300-year-old university has an important responsibility to do well for 300 years and empower others. Lakeside hopes that all students of Lakeside University and future students present will participate in the construction and supervision of Lakeside and find good people to come in. Only good people, good ideas and good implementation will have good results. Thank you all.