We are used to this kind greeting. As long as you do a search on the "Hungry" software of your mobile phone, you can find everything: restaurants, supermarkets, flowers, cakes ... basic daily necessities are all on it.

During the epidemic in 2020, how many people spent their time on "Hungry" to grab some food for takeaway? If there is no "hunger", I can't imagine what our life would be like now. All this is because in 2008, several college students developed this market with unique eyes.

The four founders of Hungry? They are all students of Jiaotong University. After they first thought of the idea, several of them spent all their tuition fees to chip in. Zhang, one of the founders, chose to drop out of school to continue software development and even gave up the opportunity to go to the Hong Kong Polytechnic University for further study, while the other founder gave up the opportunity to work in Microsoft after graduation and devoted himself to their "career".

Finally, they succeeded. Alibaba Group bought Hungry for 60 billion yuan, while Zhang and others continued to serve as members of the board of directors.

Although it looks beautiful now, the hardships of starting a business are endless. Not to mention the specific problems encountered in starting a business, the censure and criticism from parents, school teachers and peers are enough for them. Who can understand what "APP" students in several key universities choose to drop out of school to develop?

Coincidentally, on 20 14, there was a graduate student from Peking University who went to newspapers and TV programs because he chose to sell rice noodles after graduation. At that time, Zhang Tianyi's actions were neither accepted by his family nor recognized by the public, and everyone was not optimistic about his "money" road. Unexpectedly, a year later, he became an excellent entrepreneur. What kind of miracle is this?

Don't want to be an ant hugging the sun.

Zhang Tianyi, 1990, after 90. I studied at Peking University Law School and was also the secretary-general of the Graduate School of Law. He once gave lectures to college students on behalf of Peking University and won the championship.

After graduating from undergraduate course, he also lingered at the fork in the road of going abroad, looking for a job and taking the postgraduate entrance examination. It was a little thing that changed his mind.

Once, a classmate came to him to discuss the way out after graduation. He was surprised that such an excellent talent would be troubled by the way out. His classmates have got offer from many big companies, but he doesn't think he particularly likes his future job prospects. He hesitated whether to give up his four-year professional study and switch to his favorite marketing job.

Zhang Tianyi's classmates said that if people choose a "not bad" job instead of "I like it", then they just want to "make a living" instead of "live".

He thinks that at their age, the cost of fault tolerance is low, because there is nothing to lose, but unlimited possibilities can be gained. Why not do what you like?

Zhang Tianyi chose this road himself. After graduating from college, he chose to take the postgraduate entrance examination. Some people say that among the three ways of undergraduate graduation, the most capable person went abroad and found a job bit by bit. Only those who can't find a job go to the postgraduate entrance examination.

However, Zhang Tianyi believes that most people who take the postgraduate entrance examination have problems with their mentality. Postgraduate entrance examination should be to continue your professional study or do something you are interested in under the premise of stable guarantee, and it is to learn, not to escape from society.

It can be seen that Zhang Tianyi made any choice after careful consideration, and he didn't care too much about social orientation and other people's views on things. This "back wave" has its own ideas. He compared all beings to ants with limited vision, but he didn't want to be the kind of little ant who thought the sun could be held in his palm. He will use his thoughts as a weapon to attack society.

Not for the military or for the public.

Zhang Tianyi likes literature very much. Since 1 became a layman, he frequently published articles in journals and magazines during his college years, which were often topped by the platform, causing heated discussions and being forwarded by millions.

However, the voices from netizens are not all praise, but also questioning. His article "Ten Professions I Engaged in during My College Years" attracted many people's doubts, and pointed out several "loopholes" in the article quite seriously. Zhang Tianyi laughed it off. For him, publishing articles is more about sharing. He had foreseen that there would be different voices, but he didn't care.

In fact, Zhang Tianyi is a little too modest to say that he is a literary lover. In the past few years, he has published books such as "Nineties: Not for the Ukrainian League but not for the public" and "Six divisions in the wheel of karma-a famous monarch in the history of national subjugation". In his own discipline, he has also published many papers and published them in financial law courts and other journals. He used to travel around for his books. He is a real young writer.

But what really makes him "famous" is his restaurant Funiutang-it sounds good, but in fact, his main business is selling beef and rice noodles. This is a frying pan. Zhang Tianyi is a modest celebrity who is highly regarded by all parties. I didn't expect to sell beef rice noodles after graduation. It was quickly published in the media and magazines.

Zhang Tianyi once revealed in the newspaper that his father knew about his beef noodle shop, because he kept it from his family, who always thought that he would go to work in institutions or large enterprises after graduation, especially Zhang Tianyi's father, who kept bragging about his son to his colleagues at work. Zhang Tianyi said with some guilt. Later, his father told him that at that moment, he really felt that the world outlook had collapsed.

In the face of various questions and pressures, Zhang Tianyi resisted. 20 14 12 He went to the program "Interview with China Youth", and Gree boss Dong Mingzhu told him that he hoped he would close the rice noodle shop and go to the legal profession to develop well. Dong Mingzhu looked at the problem from the perspective of a rare talent. She said, I hope you regard your experience as the wealth of your life, not the development direction of your life.

Zhang Tianyi bowed his head in embarrassment and smiled: No one can question the qualifications of Gree's boss. Can she make money by selling rice noodles? No, talented young people should do bigger things instead of measuring the length of life with rice noodles. She is too narrow-minded, but she means well.

Zhang Tian didn't accept it, just interrupted with a smile and let the topic pass. In his mind, he has planned the future road, and no one can influence his thoughts.

Shake hands with the prime minister cordially

Funiutang has just opened for two months, and its profit has reached 30%. Zhang Tianyi was asked how to do it, and he said, With your heart.

At the beginning, all the employees of Funiutang were only Zhang Tianyi and several of his partners. Their uniforms read: Ba Man-the meaning of going on no matter how hard, tired and difficult it is in Hunan dialect. These two words will always appear on various occasions with Zhang Tianyi.

Zhang Tianyi made full use of the power of the Internet, and also used brainstorming methods to promote new stores. Usually, these ideas will bring good results. Slowly, they got a group of loyal customers through various activities. In less than a hundred days, some companies took a fancy to their potential and talked with them about investing in shares.

Zhang Tianyi said with emotion: "When I just decided to sell beef powder, I was really a little embarrassed to mention it to others." But he never regretted his decision. He firmly believes that life is his own choice and can't wait until the day when he is chosen.

In 20 15, Zhang Tianyi participated in the China Business Leaders Forum and won the "China Entrepreneurial Star Award". At this forum, he saw a broader stage. You Wu, CEO of Jiuyou Times, chairman of the board of directors of, an angel investor ... He also held round-table talks with other entrepreneurial elites as a representative of the post-90s generation, saying that the capital market was "played" by the post-90s generation, and Zhang Tianyi was determined to use it.

On July 20 15, when Premier visited Chinese Academy of Sciences and Chuangye Street in Zhongguancun, Zhang Tianyi, as the representative of Peking University Maker Camp, had a face-to-face conversation with Premier. Seeing Zhang Tianyi nervous, the Prime Minister asked him what the bully on your clothes meant. He replied that this is Hunan dialect, which means "Desperate Saburo". The Prime Minister patted him on the shoulder and affirmed him, saying that young people should be like this.

In 20 16, Zhang Tianyi and Fu, the most promising footballer, were named "10 China's most influential people after 1990s".

No one expected that Zhang Tianyi could make a beef noodle shop prosperous. He used all kinds of business skills flexibly, which not only grasped the consumption psychology of the younger generation, but also combined with the market rules, and obtained an investment of 40 million yuan in 20 16, which really "made it".

Zhang Tianyi made persistent efforts, cooperated with e-commerce to move its rice noodle brand from offline to online, and cooperated with major take-away platforms in depth, and did not forget to release the latest news of activities on various social platforms.

Now his Funiutang has changed its name to Ba Man, from a store to a chain store, and he himself has become a veritable CEO.

Not only that, his success has guided a different path for a new generation of young people, a life path that needs to be chosen without "choice".

Summary:

Zhang Tianyi's story may not be typical, but it is not a case. * * * Dai Wei, the founder of bike-sharing OFO, is also a graduate student in Peking University. After graduation, he founded OFO Bicycle, which made him one of the "40 business elites under 40 years old in China". OFO Bicycle also set a record of financing 654.38 billion yuan in 20 17.

These young people don't start a business with the mentality of playing with tickets as people think. Behind their success is a down-to-earth spirit. Zhang Tianyi opened a restaurant when he was a sophomore. At that time, it also developed into several stores. Later, it was not continued for some reasons, but it laid the foundation for the future. His idea of opening a beef noodle shop is not a whim, but a market research with his own knowledge and combined with his own experience.

From the articles written by Zhang Tianyi, we can see that his thoughts are heavy, and his speeches are clear, concise and inspiring, all of which are inseparable from his profound educational background. Every step he chooses is to achieve a better self.

This generation of college students is no longer blind. They no longer think that to realize the value of life, they should enter big enterprises, be civil servants, drive luxury cars and live in villas. What they pursue is more self-cognitive value.

Zhang Tianyi once said that the real meaning of starting a business is to let you discover your true self, because it is too difficult to complete. In this process, all your strengths and weaknesses will be magnified and you will have a better understanding of yourself.

In the process of pursuing the dream of life, some people choose the good road, while others choose the favorite road. Maybe the final destination is the same, but the thickness of their lives is different. Even if they fail on the way, they will gain much more in the process than doing nothing all day.