1. Cultivating college students' innovative and entrepreneurial ability is the need to alleviate the increasing social employment pressure. After entering the 2 1 century, the number of college graduates in China has exceeded 2 million. Lin Huiqing, director of the Student Affairs Office of the Ministry of Education, pointed out that although the number of graduates has increased significantly, there is no obvious trend of increasing employment in the whole society. While the number of graduates has increased substantially year by year, the phenomenon of graduate unemployment has begun to appear, and the number has increased year by year. According to the statistics of the Ministry of Education, the average employment rate of college graduates in China has always been only about 70%, and the number of unemployed college graduates alone is very large. Facing the increasingly severe employment situation, it is of great practical significance for college students to carry out entrepreneurship education, establish correct career ideals and job-choosing concepts, develop creative thinking, and improve their comprehensive quality and entrepreneurial ability.

2. Cultivating college students' innovative and entrepreneurial ability is the need to adapt to the development of socialist market economy. With the development of market economy, the industrial structure of urban and rural areas will be adjusted according to the constant changes of the market, which will bring about the transfer of labor and the transformation of professional posts. Moreover, they should also have the ability to implement new technologies, new processes and develop new products, which means that future workers should not only have the ability to work, but also have the ability to innovate and start businesses. Therefore, continuously strengthening the cultivation of innovation and entrepreneurship ability is in line with the requirements of socialist market economy for talent cultivation, and can also promote the reform and development of higher education itself.

3. Cultivating college students' innovative and entrepreneurial ability is the need to promote the construction of an innovative country. Innovation is the soul of a nation's progress and an inexhaustible motive force for a country's prosperity. A country with innovative ability and a large number of high-quality human resources will have great potential to develop knowledge economy; A country lacking rich scientific reserves and innovative ability will lose the opportunities brought by knowledge economy. The competition in 2 1 century is the competition of economy and comprehensive national strength, in fact, it is the competition of science and technology and education, and in the final analysis, it is the competition of high-quality talents. Colleges and universities are the cradle of talent training. It is the primary task of all kinds of colleges and universities to cultivate and bring up talents with broad foundation and innovative spirit who can adapt to the employment development and challenges of college students in China in the future. Vigorously cultivating college students' innovation and entrepreneurship ability is the key link and basic content of establishing an innovation system in colleges and universities, which can effectively support and promote the establishment of a national innovation system and will also play a positive role in building an innovative country.