As a huge talent pool, colleges and universities can be described as "full of talents, hidden dragon crouching tiger" After several years of professional study, students have a systematic professional theoretical basis. Although they still lack rich work experience, they still have many employment advantages, such as enthusiasm; Strong learning ability; Good at accepting new things; There are few rules and regulations in my mind; Have a vision for the future; And they are all young people, without family drag; Can devote oneself to work; More importantly, they are "newcomers to the workplace" like "white paper", which is flexible and easier to accept the company's management philosophy and culture.
Campus recruitment form:
Special recruitment
Every year in the peak season of campus recruitment, the local government and universities will organize some large-scale special job fairs, and enterprises from all over the country will set up stalls at designated time and venues to provide face-to-face communication opportunities for students who come to submit resumes and conduct selection tests in time. This method is generally suitable for small and medium-sized enterprises with clear recruitment targets and small number of recruits. Compared with the high-profile campus tour, it can greatly save the recruitment cost and time. However, due to the fact that the candidates come from many majors in many universities, their schools and majors are not targeted, and the number of qualified resumes collected may not be satisfactory due to geographical restrictions, the final recruitment effect may not be ideal for enterprises with a large number of recruitment needs.
Campus sermon
Campus presentation is a special lecture organized by enterprises for target universities at the beginning of campus recruitment. Communicate the basic situation of the enterprise, introduce the enterprise culture and business philosophy, publish job vacancies, recruitment conditions and recruitment processes, and guide students to fully understand the enterprise through emotional inspiration and interaction. Before the presentation, the corporate image and its products are generally promoted by publishing news on the school website and posting posters on campus to achieve certain marketing purposes. Some powerful enterprises even choose to tour the country to preach, and the whole campus recruitment lasts for several months, with footprints all over the country. Although the cost of campus recruitment is high, due to the accurate positioning of schools and majors, the recruitment effect is the most ideal, and the publicity of corporate image during the whole exhibition tour is also considerable.
Internship recruitment
As a prelude to campus recruitment, the internship program will generally provide some internship positions for college students who have been initially selected before the new graduates formally apply for jobs, especially in the summer vacation before graduation. Interns with good performance will become candidates for formal employment in the next step. The internship program has at least three advantages. First, we can avoid the peak of talent competition in campus recruitment, bring some outstanding graduates into the talent pool in advance, and seize the opportunity in talent competition. Secondly, through internship, enterprises can know the personality characteristics, personality, values and ability performance of fresh graduates in advance, which is conducive to making accurate employment decisions; For students, they can also fully understand the enterprise through internship, personally understand whether they like this industry, and make a more objective and rational plan for their future career direction. Third, through a period of internship, these interns have a better understanding of the enterprise and work. Once formally hired, you can get started quickly after going to work in the future.
It should be said that the internship program is a win-win situation for enterprises and graduates. Many enterprises at home and abroad are implementing it. Including IBM's blue road internship program and Guangdong Mobile's "Leading 100" summer internship program.
Management training
There are a large number of students with great leadership potential in colleges and universities. It is very popular in foreign countries to find elite talents from top universities. Through strict selection, systematic training course design and targeted practical training, students are regularly arranged for internships and training, and finally the outstanding ones are selected to enter the company's "management trainee" system.
China Railway Construction Electrification Bureau, GE, HSBC, Unilever and other Fortune 500 companies all take the "management trainee" system as a strategic measure to cultivate future management talents. The Global Management Training Program (GMC) launched by South Fuji Industrial Co., Ltd. aims to discover and cultivate middle and senior managers in foreign companies with an international perspective, so as to break through the bottleneck of "talent localization" encountered by foreign-funded enterprises investing in China. Recruit students with "good basic quality and initiative to learn, change and grow" to participate in free training. GMC management trainees will have the opportunity to obtain middle and senior management positions provided by member groups of the company. For another example, Bayer signed an agreement with Guanghua School of Management of Peking University to sponsor two MBA students to complete double-degree courses in Peking University and French Higher Institute of Economics and Business, and customized detailed training plans at home and abroad for the two students, so as to get to know Bayer Group and its business operation in advance and lay a good foundation for its long-term development in the future.
Development club
In order to keep in touch with colleges and universities all the year round, some companies have established societies on campus and organized some activities from time to time. During the activity, the company's middle and senior staff and alumni organized special lectures in the school, and promoted mutual communication with students through activities such as outings and dinners organized by the club. Help junior students better understand the enterprise, establish the campus employer brand, and prepare for future campus recruitment. For example, Deloitte Club launched in Beijing for accounting, financial management and law majors in well-known universities, and P&G Student Career Development Club established by Procter & Gamble in well-known universities.
Expand summer camp
Some enterprises are not suitable for a large number of students to practice in enterprises due to geographical restrictions, but they want to attract outstanding university graduates. Summer camp or visit plan are good choices. By organizing students from target colleges and specific majors to visit the city where the enterprise is located, and entering the enterprise to have a discussion with employees, the enterprise brand will be displayed and the enterprise culture will be transmitted. Some enterprises also require students to write reports after returning to school to help them publicize in school and promote future campus recruitment activities. Companies that have done well in this respect include Samsung China Company, China Guangdong Nuclear Power Group and Tarim Oil Company.
Draft competition
As a quietly emerging form of campus recruitment in recent years, "draft contest" has an irresistible development trend. Enterprises can organize some vocational skills or business competitions to simulate the operation of actual business projects, attract a large number of students to sign up for participation, and let the best talents stand out in the competition. Winners can not only get rich prizes, but also have the opportunity to get internship or formal employment. Such campus competitions include Microsoft's Recommended Employment Star Competition, Baidu's Baidu Star Programming Competition, Google's China Programming Challenge and Philips' SMS Creative Competition, among which the most famous ones are the online business strategy competition, campus market planning competition and industry competition jointly launched by L 'Oré al.
In addition to the above-mentioned forms of campus recruitment, many enterprises have also set up enterprise scholarships in colleges and universities, and some enterprises have also worked closely with colleges and universities to carry out "customized" talent training plans in advance. The school will offer specialized courses according to the needs of enterprises, relevant professionals of enterprises will teach in the school, and students will also go to the enterprise for on-site internship for a period of time. Hisense Group and China Guangdong Nuclear Power Group have already had mature experience in this respect.