Training goal: to cultivate compound and applied talents with high artistic accomplishment and aesthetic ability, innovative modern art design concept, keen market insight, systematic mastery of modern art design theory and skills, and planning, design and management ability.

(1) Visual communication of artistic design direction

Main courses: design media, marketing, logo design, printing and design, commercial photography, web page making, packaging design, advertising planning and design, business environment planning and design, corporate image design, etc.

(2) management direction of art design

Main courses: Introduction to Economics, Design Media, Marketing, Printing and Design, Webpage Making, Graphic Design and Brand Image Planning, Design Management, Intellectual Property and Patents, Event Planning, Public Relations and Etiquette, Financial Foundation, Human Resource Management, Media Management, Business Environment Design, etc.

(3) the direction of digital media design and production

Main courses: animation sketch, film and television column packaging, web design, original painting design, three-dimensional animation production, lens script design, animation post-synthesis, film and television post-synthesis, voice editing and so on.

(4) Fashion design direction

Main courses: ergonomics, marketing, rendering technology, garment technology, garment design, fabric design, prototype cutting, three-dimensional cutting, garment design, high fashion design, sportswear design, brand appreciation and planning, performance and conference planning, etc.

(5) Environmental Art and Planning Direction

Main courses: architectural design foundation, hand-painted expression techniques, 3Dmax, material understanding and budget, interior furniture design, commercial environment design, acousto-optic design principle and application, public environment design, urban sculpture design and production, environmental planning and design, garden plants, furniture design, design history, marketing, architectural appreciation, etc.

2. Art (four-year undergraduate normal class)

Training goal: to train high-quality compound and applied professionals who can engage in art education in universities, primary and secondary schools, and engage in propaganda, planning and design in party and government organs, community culture, enterprises and institutions, news media, publishing and other units.

Main courses: sketch, watercolor, composition foundation, calligraphy, art introduction, art history, design history, meticulous flower and bird, freehand flower and bird, freehand landscape, oil painting, printmaking, cg animation design, advertising planning and design, corporate image design, web design, photography, art appreciation and marketing, design application writing, educational psychology, art subject teaching method, etc.

3. Sculpture (sculpture design direction) (four years of undergraduate course) (enrollment every other year)

Training goal: to train high-quality applied talents who can systematically master the basic theory and good skills of sculpture and are competent in sculpture design and production and sculpture education.

Main courses: China art history, foreign art history, art introduction, fine arts, sketch, color, anatomy, three-dimensional composition, professional sketch, rapid sculpture, clay sculpture, 3Dmax, relief, landscape art, urban sculpture, comprehensive materials, etc.

4. Painting (four-year undergraduate course)

Training goal: to train senior professionals with good comprehensive quality, high artistic accomplishment and strong aesthetic ability, who can express the theme of the work and the author's subjective feelings and wishes in image language and create works with certain aesthetic value.

Main courses: professional sketch, anatomy, calligraphy, line drawing, perspective, flowers and birds, landscapes, figures, China art history, foreign art history, art introduction, oil painting landscape, oil painting figures, oil painting production, etc.

5, multimedia design and production (junior college)

Training goal: to train skilled professionals who can meet the needs of the front line of production, construction, management and service and can independently engage in digital graphics and images, network media design, film and television animation production, etc.

Main courses: computer three-dimensional animation production, web page production and website publishing, nonlinear editing, photography and video recording, film and television special effects and post-synthesis, two-dimensional animation short film creation, etc.

6. Art design (clothing design direction) (junior college)

Training objective: to train applied specialized design talents who can master the basic knowledge and skills of their major, have certain knowledge and accomplishment of clothing theory, have awareness of work efficiency, market and modern society, be able to engage in clothing design and have certain organizational ability.

Main courses: pattern design and fabric secondary treatment, prototype cutting, three-dimensional cutting, clothing design and production, clothing CAD, high fashion design and production, clothing design and production, personal image design, fashion brand appreciation and planning, etc.

7, advertising design and production (junior college)

Training objective: To train applied professionals who can adapt to the development of Socialism with Chinese characteristics market economy, master the basic theories, knowledge and skills of modern advertising, and engage in advertising planning, design, production and management by using modern science and technology.

Main courses: marketing, advertising copy writing, printing technology, corporate image design, public relations, film and television advertising design and production, packaging design, advertising planning and design, web design, etc.

8, interior design technology (junior college)

Training goal: to train high-quality applied professionals with strong practical ability and performance skills who have mastered the professional knowledge of indoor space environment design, art modeling and construction management. Mainly employed by various construction, installation and decoration companies, engaged in decoration design and construction management.

Main courses: 3Dmax, home space design, interior furnishings design, commercial space design, exhibition design, sound and light design, etc.