About pulling force
Rally is an open network that enables creators to start a vibrant independent economy through communities supported by the Ethereum blockchain, and allows creators, celebrities and brands to launch their own social tokens, also known as creator coins. Rally is managed by its local token RLY, and fans can buy creator tokens to support their favorite creators and get special benefits determined by the creators. With Rally, developers can expand their fan base, give back to users and get more benefits. Most importantly, Rally enables developers to build their own customized social token-driven business model and enjoy the economy with fans.
Rally opens a window of encrypted art for fans, which can be closer to the creator's own works and life. Creators can successfully turn high-quality content into personal interests, get incentives, realize more effective resource allocation and better coordinate interests.
On March 18, CoinList announced that qualified Coinlist users will be able to participate in the sales activities of rally tokens on April 1 202 1.
Token economic model of rally
Item token: RLY
Total amount of tokens: 65,438+2,260 Wan Li yars.
Project official website: https://rally.io.
According to the requirements, the public sale of assembly tokens is only for participants in specific jurisdictions outside the United States, Canada and China. The specific information on the issuance and sales of rally tokens is as follows:
The sale time of RLY public tokens is from April, 20021year to April, 3, 20021year, and it is completed exclusively through CoinList.
Rally can be subscribed through BTC, Swiss Federal Institute of Technology and USDC. The maximum subscription limit of each address per round is at least 100 USD and at most 1000 USD.
The rally subscribed on CoinList platform is linearly unlocked in 12 months, and the locking period is 6 months. 50% of the purchased tokens will be released on April 4th at 202 1 10, and then the tokens will continue to be unlocked linearly every month.
Team introduction
Rally's co-founder &; The CEO is KEVIN CHOU, who is the chairman of Forte and Gen.G Esports, and the CEO and co-founder of Kabam. He graduated with honors from Haas School of Business at the University of California, Berkeley, and is currently a member of the Board of Directors of the University of California, Berkeley.
Rally's product leader is MICHAEL LI, who is mainly responsible for promoting the development and implementation of Rally's creators and users' applications. He is also the co-founder of Gen.G Esports, and graduated from the University of California, Berkeley with degrees in electronic engineering and computer science.
Rally co-founder &; The Chief Growth Officer is Mahesh Wellank. He mainly guides Rally's supply, demand and overall community growth. He once worked as a venture capitalist in Red Dot Venture Capital and an investment banker in Citigroup. He graduated from the University of Maryland with a bachelor's degree in finance.
AMIT· Lanad is responsible for developing Rally Network tokens and platform technology. He was the chief operating officer of Lantern and the president of Kabam Publishing Company. Graduated from Stanford University with a degree in computer science.
IRA LAMf, general counsel, served as general counsel for Kabam and HouseCanary. He advises on strategic partnerships, regulatory compliance and industry advocacy. He received a doctor of law degree from new york University Law School and a bachelor of arts degree from the University of California, Berkeley.
BREMNER MORRIS, the external chief marketing officer, is responsible for overseeing all listing plans. At present, he runs his own consulting business on the early maker platform. He used to work in Patreon, leading the company's marketing team.
The unique advantages of rally
With the rise of NFT, the sales of encrypted works of art have gradually become popular. For creators, whether they can get stable and considerable income is one of the key factors that determine whether they can persist in creating high-frequency and high-quality content. More and more creators earn more income by issuing social tokens, and their relationship with fans has become stronger. Rally's existence will ensure that the value generated by the issuance and sale of tokens will be obtained between creators and fans.
First of all, Rally runs a codeless token platform, which is easy to adopt. What Wordpress does is to make HTML available to website creators, and what Rally does is to make encryption technology available to all creators and fans. There is no code and mysterious user experience, which simplifies the entry process and makes it easier for beginners to adopt encryption technology. Fans can create accounts and buy creator tokens within 60 seconds.
Second, design a local token with network effect. RLY is Rally's basic governance token, and the creator can cast a unique creator token on it. The creation of creator token needs RLY token, and creator token inherits the liquidity of RLY, so the growth of RLY and creator token will produce network effect and linkage.
Third, a real-time community with more than 10000 users and more than 80 creators. The RLY token is a real-time, freely traded token. Rally network has an active community, which actively participates in governance. Promote token issuance and network participation, and the proceeds will flow directly to the community treasury of the assembly network. Promote creators to actively participate in the achievements and dedication of the community, attract and further encourage creators to share the value created by the community and integrate into it.
This is a key part of stimulating the relationship between creators and fans, thus promoting deeper community cooperation and establishing all-round and sustainable infrastructure.
Rally's real use case
At present, the contradiction between the creator and the social media platform on which he lives is increasing day by day. Although creators promote these platforms to bring value and participation, they also face some serious problems, such as lack of control over users, poor economic situation, unstable policy changes and censorship.
The existing difficulties will hinder the development of encryption industry. Rally aims to solve several basic problems faced by creators interested in cryptocurrency:
In the future, Rally can create new profit opportunities for creators, and at the same time, it can directly establish contact with fans by removing middlemen. Rally allows creators and fans to generate direct benefits and does not need a third-party platform to share a piece of it.
But Rally's future is not limited to Ethereum. Social tokens created on Rally (called "creator tokens") are digital cryptocurrencies representing creators, organizations or community brands. Creating tokens encapsulated in a specific community can achieve a better token model and a better economic match between participants.
Financial institutional investors
202 1 1, Lali community approved to raise community financial funds to support the community financial funds managed by Lali community. The RLY transaction price of $65,438+$096,300,538 was $34,828,450. This kind of community fund-raising has successfully attracted investment in network construction, governance and mortgage, and attracted encryption enthusiasts who have contributed to the long-term success of the whole network. It also enables the Rally Network to enter new areas, such as Korea, Japan, Hong Kong and Britain.
At present, Rally has obtained the support and investment from well-known investment institutions such as Anderson Holovitz, Bitcoin Base, 1confirmation, Battery, SparkLabs and IDEO.
label
The creator's own commercialization ability is limited, but Rally will change the rules of the game. Nowadays, the ecology around social tokens is on the rise, and creators are catalysts for community development.
In order to encourage creators to strengthen the connection between fans through interaction and greatly increase the personal income of creators. Rally made up for the gap in the industry and further promoted the realization of creators into a new stage.
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