What criteria does the youth hostel use to segment the market? What does his success show?

Youth hostels are subdivided according to the following criteria:

1. Target customers: Youth hostels are mainly for young people, single travelers, same-sex couples and college students who have just graduated and are looking for jobs.

2. Geographical distribution: Most youth hostels are located in big cities.

3. Price Positioning: Youth Travel Service belongs to the middle and low grade, which is a supplement to the Express Hotel.

The success of the youth hostel shows the different orientation of the target and its attraction to people with high price sensitivity. In addition, youth hostels emphasize a happy lifestyle and culture, which can help tourists make new friends and learn about different cultures, which is one of the reasons for their popularity.

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