Marketing, also known as marketing, marketing or marketing, as an important module of management and education managers, has been included in classic business management courses such as MBA and EMBA.

Marketing is an activity, process and system that brings value to customers, customers, partners and the whole society in the process of creating, spreading, spreading and exchanging products. Mainly refers to the process of marketing personnel to carry out business activities and sales behavior for the market.

Kotler definition

Philip kotler's definition emphasizes the value orientation of marketing:

Marketing is a social and management process in which individuals and collectives obtain what they need and want by creating products and values and freely exchanging with others.

Gronlos definition

Gronlos's definition emphasizes the purpose of marketing:

The so-called marketing is a process of business activities aimed at meeting consumers' needs and achieving enterprise goals in the ever-changing market environment, including market research, target market selection, product development, product promotion and a series of market-related business activities.

Kellos definition

American scholar Keane Kellos divides various marketing definitions into three categories:

(a) Marketing is regarded as a theory of serving consumers.

(2) Emphasize that marketing is an understanding of social phenomena.

(3) It is considered that marketing is a process of linking production enterprises with the market through sales channels. This reflects the complexity of marketing from one side.

Non-academic definition

Jiang Gensong of Taiwan Province Province explained the variability of marketing in Your Marketing, and defined English marketing as: "What is marketing?" Literally, the English word "Marketing" means "marketing". If the word "Marketing" is divided into two parts: market and ing (English present continuous expression), then marketing can be "market present progressive".

It is worth noting that the concept and definition of marketing is not in a standard form like a mathematical formula, but is usually based on the understanding and experience of the viewpoint. Even people who are marketing managers usually constantly update their own definition of marketing, and any so-called definition needs to be carefully selected. The following are some common expressions and understandings:

Marketing is a process in which an organization conducts productive and profitable activities in the market;

Marketing is the art of creating and satisfying customers;

Marketing is to provide market products and services to the right consumers at the right time, at the right place, at the right price and by the right means of information dissemination and promotion.

Marketing is an activity that aims at satisfying various needs and desires of human beings and transforms potential exchange into reality exchange through the market.