The seven elements of graphic design are as follows: typesetting typesetting can be regarded as an unknown art, and typesetting cannot be considered unimportant just because consumers don't notice your clever layout. With these basic fonts, you can convey any information. Printing and typesetting is a method of presenting characters by artistic means, which is the basis of graphic design. The application of typography and characters is different from other designs, such as fashion, architecture and products. In the hot typesetting era, skilled technical workers will devote themselves to typesetting. Now with the birth of computer desktop typesetting system, typesetting tools have been given to everyone, and typesetting art has gradually declined, but we must remember that typesetting is an art that cannot be completely completed by computers. It often takes years of practice to really master typesetting art, just like many things that need to be pursued hard. The first step is very important: having a basic understanding of the development history, design, technology and vocabulary of fonts will help lay a solid foundation for successful typesetting design. The most basic characteristics of the development history of font design vary from time to time: old-fashioned, transitional, modern and digital. The first three can often be distinguished visually, and the fourth one has immeasurable development prospects. The rise of digital design fonts has promoted people's attempts at new font design. Although these four font designs have their own characteristics, their basic characteristics are obvious.

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Old-fashioned: This type of fonts often have serif, which reflects the characteristics of traditional font design. Please pay attention to the oblique axis in the letters, which is the unique trace of the chisel tool used to carve fonts from ancient times to the present. Excessive: Although most transitional fonts also have serif, the contrast between the thick and thin lines in the letters is not as obvious as the old ones, and the axes in the letters tend to be vertical, which makes the fonts look clearer and more hand-drawn. In this era, font design and many other different kinds of designs tend to be clear and concise. In order to meet the modern characteristics, the font design is simplified, the serif is gradually removed, and the lines are no longer thick and thin, which is clean and more mechanical. Font technology and terminology With the emergence of various desktop design systems, it is no longer necessary to use fonts of different specifications for design, and the original professional vocabulary and technical knowledge of font processing are often ignored. Unfortunately, this happens in some basic training that can ensure the success of the design. Mastering fonts skillfully after mastering a lot of information is very different from ordinary designers. The best design effect is often the result of traditional font design training, not the latest fashion trend. The following terms and their explanations of various successful fonts will help to create beautiful and readable fonts. The size and height of a point The font size is called a point, and each point is equivalent to 1/72 inches. The size of the dot in any font is the distance from the top of the long part of the letter to the end of the extended part, and the distance from the top to the bottom of the letter is called the height. Because this is the part where the eyes are focused, although the font at 6 o'clock is smaller and more difficult to read than the font at 12, it is not just the size that affects readability. Contrast can not only make the design visually attractive, but also help to convey the design concept. The application of contrast tells us which part to look at first and then which part to look at. Fortunately, many different methods can be used to achieve the contrast effect. In this regard, you can use your imagination as much as possible. The visual impact of shape transmission pushes the composition and layout of graphic design to the extreme, which is often the key to the success of comparative design. Without visual contrast, design is often mediocre. Contrast with size, shape, texture and proportion is a basic feature of successful design. Establishing the order and contrast between elements can help design works to have a clear and valuable sense of hierarchy, which means that the audience receives information and understands their order. Once the design works attract the audience's attention, the audience will wander in the works in an appropriate order, which is the key, that is, they can understand which information is the most important and which is the secondary. The contrast and other layout methods to be discussed in the fourth chapter are the key to the layered design. Contrast and light and shade can achieve the same effect through light and shade contrast, that is, the relative light and shade of elements. Elements with the strongest contrast between light and shade (black and white is the most extreme contrast-different shades of gray are between black and white) are more dominant than those with little difference between light and shade. With this knowledge, designers can make use of the contrast between light and shade to make some elements stand out more than others and make the information level of design works more distinct. Forming contrasting colors through colors is another rather complicated tool, which enables designers to create contrasting effects in their works. Although eyes are the best judge of color layout, it is very helpful to reach a clear understanding of color when communicating with painters, designers and customers. Tone, shade and saturation are terms used to describe the three characteristics of color, indicating the quality of color. They can be used to adjust the coordination of various colors in the works. Tone: Tone refers to each unique attribute.

Light and shade: Every color has light and shade. Saturation: Saturation is the "purity" or brightness of a color. Any color can vary with saturation and brightness. For example, bright blue with high saturation can become gray-blue with low saturation without deepening or lightening, or become another blue tone. The tone on the left shows two very common colors, red and green. How to achieve different effects through shadow, saturation and tone. These combinations are not only different from the technical point of view, but more importantly, they have different cultural associations in people's minds. One combination may remind people of Christmas, while the other may be more suitable for a baby care home. The use of color can add visual appeal and valuable information to the work. The successful use of color is a challenge for any designer. Reproduction of colors by printing or reassembly increases the technical challenges in the design process. The colors on the computer screen are basically light, which doesn't match the color of the printer. At the same time, each printer has different debugging standards and different ways to copy colors. There are two ways to help the final reproduced color meet your design intention: 1: Exchange opinions with the printer at the initial stage of design, and maybe the printer can give you some suggestions to make the final product meet the design requirements. 2. Give the design to the printer and provide samples, so that the printer has the opportunity to intuitively understand what the final product is like, so as to meet the design requirements in operation.