? Is it really that easy to succeed? Share it with everyone below, I hope you like it! Welcome to reading

1 those typical entrepreneurs

Is this not good? Pick a few typical college students who have been excavated by the media to start their own businesses.

1 Liaoning: "Couple baked wheat cake". College students give up their jobs in state-owned enterprises and go back to their alma mater to sell sesame cakes. Wang Hongwei is a student of Grade 2007 in the School of Chemical Engineering, Shenyang University of Chemical Technology. Before opening the business, Wang went to Anhui to learn how to make sesame cakes, and became an apprentice within a week. After inspecting Hunnan University Town and Shenbei University Town in Shenyang, Wang finally decided to set his starting point at his alma mater. One month before the opening, he posted on the Internet, and after the post was sent out, he got responses from his younger brothers and sisters. The above is the preparation work before starting a business.

20 14 September 10, Wang's biscuit shop opened. 20,000 yuan of start-up capital, of which "the car is more expensive, 3,800 yuan, and the bucket of pancakes cost more than 900 yuan". At first, he gave away baked wheat cakes for free as a marketing promotion. I predict that "I can earn 200 yuan to 300 yuan one day after starting my business".

2 Beijing: "Master Xi's Chinese hamburger". College students give up high-paying IT jobs and sell China buns. 20/kloc-in April, 2004, four graduates from Anjiaotong University, including Luo and Tencent, resigned from their jobs in BAT Baidu, Ali and Tencent, and opened a "West Young Master" Chinese hamburger shop next to Tsinghua Science and Technology Park in Wudaokou, Beijing. The price is one seventh. Customers of BAT, Netease, Sohu and other companies enjoy a Chinese hamburger for free. Entrepreneurs are good at Internet marketing, and an article "Why should I quit my job to sell Chinese hamburger" is wildly circulated in WeChat circle of friends. It is said that once it is opened, the daily running water will exceed 10,000.

3 Henan: "The Beauty of Pig's trotters". College students go back to their hometown to sell pig's trotters. Li Peiyu graduated from Xi Engineering University majoring in art and design on July 13, 2003. On July 12, I opened my own braised pork shop in the north section of Taishan Road in Luohe City. Li Xueyi is artistic, fashionable and beautiful, and beautiful women sell pig's trotters with many selling points; 654381October 9, went to Jiangsu Satellite TV "Very Good". Baidu Encyclopedia has her entry. 2065438+April-May, 2004, with the title of "Stone's Beauty Entrepreneurship Model", it spread again, with pictures and texts, vivid and fragrant. There are several people who sell food and start businesses like her.

Interested readers may wish to find college students to start businesses selling pork, steamed stuffed buns, hot and sour powder and cut cakes. It feels like you just sold something and succeeded. Don't you have a crush?

However, why do these college students usually engage in almost all food industries: biscuits, China steamed buns, pig's trotters, pork and steamed bread ... all are free competition industries, low-end industries, service industries, and there is no threshold, and the core products do not need a college degree. Of course, a college diploma is still useful, and the seller of baked wheat cakes can climb the relationship of schoolmates.

2 Entrepreneurship has policy support.

Is this not good? * * * Support college students to start their own businesses.

20 1 1 The Notice of the State Council on Further Improving the Employment of College Graduates says: 1 College graduates who hold the Employment Unemployment Registration Certificate and indicate the "self-employment tax policy" or attach the self-employment certificate of college graduates who are engaged in self-employment in the graduation year will be deducted in turn according to the limit of 8,000 yuan per household per year within three years. 2 eligible college graduates who start their own businesses may apply for small secured loans in accordance with regulations; Those who engage in low-profit projects can enjoy financial discount support, and the loan amount does not exceed 65,438+10,000 yuan. 3. Build a number of college students' business incubation bases according to local conditions and give relevant policy support.

Interested readers may wish to find supporting measures to encourage college students' employment. For example, the Regulations of Nanjing Zijin Science and Technology Talents Entrepreneurship Special Community came into effect on 20 14, 10, 1, giving college students a number of preferential policies for starting businesses in Nanjing: if college students' entrepreneurial projects enter special community incubators or accelerators, * * * will give the following support: provide business premises of no more than 30 square meters for free within three years; Within three years of industrial and commercial registration, administrative fees such as registration, management and licensing will be exempted.

However, if college students have greater viability and higher success rate, is it necessary for * * * to introduce various preferential policies to encourage them? In addition to tax reduction, small loan guarantee and loan discount, the business incubation base is free of rent for several years. Is this subsidy too diligent? It's not just a short-term increase in the employment index. Subsidies do not help to stimulate endogenous and long-term entrepreneurship in the market.

3 unfavorable entrepreneurial environment

In any case, it is unwise for college students to start a business, because it is difficult to find a job after graduation, because of the typical entrepreneurial model advocated by the media, or because of subsidies. Losing money is a high probability event. Only when the relevant risks are measured, the market research homework is done well, and the project at hand has a greater probability of profit prospects, can such entrepreneurship be more reliable.

First of all, we can't ignore the risks of market and policy environment to entrepreneurship. Specifically, it is roughly as follows.

First, in June 2008, 165438+ 10, "4 trillion" was launched. Compared with the end of 2008, M2 broad money stock more than doubled at the end of 20 12. 20 10 in 2009, money is easy to earn, so excited. However, * * * will always have serious sequelae. Starting from 20 1 1, it is difficult to make money. Almost all industries in China's real economy are facing the pressure of overcapacity and high inventory, and the return on investment has been declining. It is very unwise for college students to start businesses in these industries, which is to aggravate overcapacity and high inventory. This article has a narrow choice for college students to start their own businesses.

Second, although * * * has various subsidy policies to encourage college students to start businesses, the State Council has also made great efforts to simplify administration and decentralize power, but this boy is more difficult than Yan, and the county magistrate might as well be in charge. Once college students start a business, the section chiefs who deal with each other the most will find that there are piles of policies and regulations in each other's hands, so they are uncomfortable serving each other, and there is always one that suits you. When you put your parents' coffin on the table and invest water under the bridge, you have no position to go forward or backward. Before starting a business, if you are not sure enough to do it well, you should think twice before you do it.

Third, college students have really started businesses, and there is also the problem of social security. This alone is enough to crush enterprises. The total rate/tax rate of five insurances and one gold in Shanghai is 59.5%, of which the tax rates of enterprises and employees are 42% and 17.5% respectively. There is no problem for college students to start their own businesses, and there is no problem for them to work with their families. They have no problem working with their classmates like "Master Xi", but if they hire ordinary people, there is a problem. Even if it is meaningless to agree with employees not to pay or pay less, employees will still go to the social security bureau to sue him.

4 Selling sesame cakes or opening Taobao shops?

So, the stupidest adventure is that you bet on your parents' coffins, just to increase the employment rate of fresh graduates for the school, create several employment opportunities for * * *, pay various taxes and social security taxes, earn extra money for various section chiefs, and then lose a few years or months. Don't be so silly.

After pouring so much cold water, it is inevitable to examine the possible choices of college students' entrepreneurship. After all, as long as you can make money, those costs and risks can be covered, not to mention.

Almost all physical industries can't go: 1 "almost all" means there are exceptions. Now that the mobile Internet is in a mess, you have a good idea to set up an APP to attract venture capital. Nature is just a small probability event. In addition, the service industry may have taken the lead. Specifically, there are two main types, one is selling food and catering industries such as baked wheat cakes, and the other is opening Taobao shops.

The advantage of these two types is low access cost, and Taobao also helps to avoid exploitation by various section chiefs. But the other side of the advantage is also the disadvantage: since there is no threshold, anyone can do it, and this college diploma is useless. It takes a week or even months for college students to learn how to make baked cakes and steamed buns, and it may not be as good as being a primary school graduate who has been doing this job with his parents for a long time. Opening Taobao shop is more and more marginalized than Tmall. Secondly, if you can't attract fans' traffic like Weibo celebrities or famous people, or you can't spend money to buy traffic, it's almost certain that your business will be bleak.

According to reports, at present, 80% of Taobao merchants don't make money, and thousands of merchants close down every day. College students open Taobao shops and are now included in employment. The school and * * * are happy, but most of them have not added a fraction to the wealth of Ali and Ma Yun. In addition, it is the landlord and courier who really make money. If there are no resources except enthusiasm, 80%/20% of the world is almost cannon fodder.

In the final analysis, the truly reliable starting point for starting a business should be: you have resources or capabilities with great market value, at least in the short term, and low substitutability, or you have been immersed in an industry for many years and mastered resources such as supply chain and customer channels. For college students, the latter needs time to accumulate, which is unrealistic; The former is only available to a few talented elites. Otherwise, the so-called college students' entrepreneurship is either reluctant or lost their parents' coffin books, and nothing else.

On September 20 14, Jinshan District, Shanghai investigated the current situation of young entrepreneurs in this district. The so-called young entrepreneurs, "refers to Jinshan local or foreign entrepreneurs who were born after 1970, started businesses in non-public economic enterprises and have certain asset ownership and management rights". In other words, a successful entrepreneur. The survey found that among 97 young entrepreneurs, 90 people inherited their parents' businesses, accounting for 92.8%. However, can inheriting the parents' industry be called entrepreneurship, and should it be called succession?

It's not bad to package succession as entrepreneurship. It seems that "the capital beyond the ability is equal to zero", but don't be fooled.