I. Purpose of the investigation
College students are newcomers and are curious about new things. In order to reveal the true face of online shopping and let more people know about online shopping, this survey was conducted among college students.
Second, the survey object and method
1. Respondent: School of Economics and Business, Qingdao University of Technology (this school was chosen for the survey due to its difficulty).
2. Data collection method: Questionnaire survey. The questionnaire survey of college students' online shopping was distributed to the individuals in the sample to understand the basic situation and situation of students' online shopping.
3. Survey method: All students (limited to Grade Three) in the Economic and Trade College are stratified and divided into three layers: freshman, sophomore and junior. Samples with capacity of 60 are sampled in the population, and samples with capacity of 22, 22, 16 are sampled in each layer according to the proportion of each layer in the population. After a student number is randomly selected, samples are taken every 10 to obtain samples.
Third, the contents of the investigation:
(The questionnaire is attached to the last page)
Fourth, the analysis of the survey results.
1. Through the investigation of the number of online shoppers in the sample, the following data are obtained: 9 freshmen in the sample make online shopping, accounting for 56.25% of this layer; Sophomore students 15, accounting for 68.18% of this layer; There are 1 1 in junior year, accounting for 50% of the floor.
Inferred with 95% certainty, the proportion of online shoppers in the College of Economics and Business is between 45.36% and 70.44%.
2. Nearly 50% of the students who have never bought online think that online shopping is unsafe, while 97% of the students who have bought online think that online shopping is trustworthy. In addition, 92% people in the former will try to shop online.
3. Among the online shoppers, 62% choose online shopping because of saving money, and some students choose online shopping out of curiosity and looking for novel goods. Among many shopping websites, how should consumers choose? 48.57% of online shoppers will take whether the goods on the website are complete or not as the main criterion for choosing a shopping website. Among them, Taobao ranks among the best, with 87.3% students choosing to shop in Taobao.
4. What do people buy online? After investigation, digital products ranked first, accounting for 37.7% of the total consumption, followed by clothing 27.87%. Buying books online is also a good choice, accounting for 19.67% of the total. In contrast, due to the particularity of food (preservation and other issues), almost no one buys food online.
5. In this survey, the online shopping consumption level of students was also investigated. 42% students shop online once every quarter, and 25.8% students shop online once a month and 27.5% students shop online once a year. There are also 4.7% online shoppers once a week on average. The number of people whose average transaction amount is below 100 and between100 and 500 accounts for 42.8% of the total number of people, and the distribution of other amounts is less.
6. In the process of online shopping, it is inevitable to encounter some difficulties. The main difficulty is unclear description of goods, reaching 45%, followed by too many goods, too many websites and too chaotic online market (2 1%). The online shopping market needs further improvement.
Verb (abbreviation of verb) summary of survey results
Through the above survey report, it shows that online shopping for college students is not very popular, but it has great development potential. The main factor that prevents them from starting online shopping is safety. As long as they think online shopping is trustworthy, the advantages of online shopping, such as convenience, time saving and commodity clustering, will definitely attract most people to start online shopping. At present, the types of goods that people consume online have certain limitations. If online shopping wants to develop faster and better, it is necessary to optimize the shopping system and break this limitation.
Shopping website is a good platform for us to enjoy resources. We can find the cheapest, best quality and most fashionable goods online, and we can buy goods from all over the world by sitting at home. In the future, online shopping will definitely become one of people's main shopping forms.
Investigation Report on Online Shopping of College Students (2)
I. Summary:
With the popularity of the Internet and the declining cost of computers, online shopping has changed from a distant state in the fog to the most popular shopping method, which is most suitable for office workers and young people. Online shopping has gradually become a part of people's daily life from a new thing, impacting people's traditional consumption habits, thinking and lifestyle, and gradually popularizing with its unique advantages. As the most sensitive group to the Internet, college students accept online shopping quickly and are potential users in the future shopping market. Through the investigation of college students' online shopping, we can understand and seek the shopping trends and standards of college students. Through the research and analysis of college students' online shopping behavior, this paper understands the consumption attitude of contemporary college students to online shopping, correctly guides their online shopping behavior, and looks forward to the development potential of online shopping in the future.
Second, the introduction:
Taobao, Alipay, Merchant Reputation, Want Want-these words are commonly used by college students now. How to buy good things with good quality and low price in campus and dormitory is also a discussion that can be heard every day. Let's take a look at those courier companies. Every noon, just like holding a trade fair. They put a long list of all kinds of emails in the school. Pursuing pleasure, honesty and convenience are the main consumption motives of college students online shopping, with significant differences between men and women. Boys pay more attention to convenience, while girls pay more attention to price. Whether you are satisfied with buying a product from the Internet, besides the product itself, payment method, merchant reputation and delivery satisfaction are also several important aspects that affect the overall satisfaction.
But there are still many students who are tireless or unwilling to try online shopping. The main psychological obstacles are: the brand, price, quality, reliability and shelf life of the product, and whether the information richness, screenability and comparability of similar products on the website can meet the buyer's expected standards. In addition, the security and convenience of online transactions are also influencing factors. Boys are more skeptical about the reliability of website information, while girls are more skeptical about the quality of online shopping products.
Therefore, the advantages and disadvantages of college students' online shopping exist at the same time, so we will simply describe and analyze such problems.
Third, the text of the research report:
research project
1. Objective: With the rapid development of the Internet, online shopping is impacting consumer groups in various countries with increasing strength. As college students, for online shopping, we are a huge group that cannot be ignored. Through this survey, we can understand the basic situation of college students' online shopping consumption and provide some reference for the development of college students' online shopping.
2. Location: Some universities in XX
3. Target: Undergraduates in some universities.
4. Methods: Online questionnaire survey (XXX questionnaires were distributed and XXX valid questionnaires).
5. time: XXXX XX-XXXX XX.
(2) Data analysis of the survey results.
1, Analysis of online shopping commodity types of college students
From the analysis results of our online shopping questionnaire for college students, it is not difficult to find the types of products that college students often buy. First of all, the vast majority of college students choose clothing products, followed by online recharge. Of course, some students choose digital and book products.
2. Have college students been cheated in the online shopping process?
Online shopping is invisible and intangible. Even if businesses need to keep their promises, some unscrupulous businesses still cheat customers to realize their own profits. Through the questionnaire survey, we found that some people were cheated.
3. Analysis of online shopping consumption of college students.
The consumption amount is mainly determined by the living standard, and college students have no real income, so the general consumption amount is mainly concentrated in 30-60 paragraphs and 60- 100 paragraphs, among which girls are more.
Amount, ratio of male to female, ratio of female to male.
Below 30 21130.180.07
30-6027890.240.48
60- 10027650.240.35
100-2002 1 130. 180.07
More than 200 1860. 160.03
Note: The online shopping consumption of college students is generally low, mainly in 30 yuan -60 yuan and 60 yuan-100 yuan. Compared with boys and girls, between 100-200 yuan and above 200 yuan, the consumption of boys in these two grades is higher than that of girls.
4. Analysis of college students' satisfaction with online shopping products.
No matter how attractive and colorful the images are, online goods may be modified, which is different from the actual goods, so sometimes shoppers will be dissatisfied with the goods they receive and feel cheated by the merchants.
Proportion of people who are satisfied
Very satisfied with 60.02
Satisfied 1080.36
Generally 1770.59.
Less than 90.03
Very dissatisfied with after 00.
Note: College students' satisfaction with online shopping products mainly focuses on "average" and "satisfaction", and a small number of students express "very satisfied" and "dissatisfied"; No one chooses "very dissatisfied".
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