1. College graduates can combine their interests with their careers and realize their life value by starting their own businesses. College graduates' self-employment is different from taking part in social employment, and they can make their own brands.

2. It is conducive to college students' self-reliance, and cultivate their sense of self-reliance, risk awareness, hard work spirit and hard work style. Difficulties, setbacks and even failures are inevitable for college graduates in the process of starting a business, which requires college students to improve their ability to resist pressure and their knowledge level;

3. It is helpful to train a group of young enterprise management talents for the country.