Article 1 Business Plan of Health and Health Care Center
Health center business plan
First, industry analysis:
Since the beauty industry in China started from 1985, with the continuous improvement of people's living standards, the market snowballed, with an average annual growth rate of 20%. At present, the market is in a high-speed development stage.
After more than 20 years' development, the demand of China's beauty industry has surpassed that of Japan and South Korea, ranking first in Asia and second only to the United States and France in the world. In the future, China will inevitably become the largest consumer market in the world. With the implementation of China government's policy of expanding domestic demand, beauty industry is becoming the fifth largest consumption hotspot after real estate, automobiles, electronic communication and tourism. Looking back on the growth process of the beauty industry for more than 20 years, the overall scale of the industry has shown a leap-forward growth, the technical level has improved rapidly, and the number of employed people has expanded rapidly (the total number of beauty practitioners in China is about 6.5438+0.5 million, which is the industry with the largest number of employed people in the tertiary industry. ), wages have increased rapidly and operating income has increased substantially.
At present, the distribution pattern of the nature and structure of beauty institutions is: private enterprises (including individuals) account for 92%, foreign-funded enterprises account for 4%, state-owned and state-owned holding companies account for 3%, and others account for 1%.
The service mode of beauty institutions is as follows: 76% institutions mainly focus on life beauty, and 24% institutions mainly focus on hairdressing. Among them, 19.67% is cosmetic surgery, 15.06% is bodybuilding, 4.5% is slimming, 3.72% is fitness or main fitness, 2.65% is SPA or main SPA, and 4.9% is other.
Most beauty salons mainly focus on facial care and body massage, but today, Chinese medicine health and weight loss and body therapy have occupied the main source of beauty salon profits. Therefore, the health pavilion can not only attract beauty lovers, but also be a way for urbanites to pursue health. In recent years, with the continuous improvement of China's economic level, the number of sub-healthy people has also increased greatly. In 2009, the number of sub-healthy people in China has reached 5 1 100 million.
Combined with the above analysis of the industry, my own advantages and skilled operation experience in the industry, I decided to open a professional SPA health club.
Second, the working capital budget:
1. Total fund:1million.
2. Allocation of funds:
A. store rent and deposit; B. store decoration expenses; C. goods and tools needed for business; D. personnel salary; E. advertising fees; F. working capital.
Third, business preparation:
1. Store type positioning: bottom business (200-300m2)
2. Shop business circle survey: peripheral competitors, business projects, customer unit price, peripheral consumption level and community.
Occupancy rate, number of customer groups, available customer resources, etc.
3. Business projects: facial, SPA and health care projects (top SPA projects in the world; Health care projects with clear goals and quick results)
4. Store decoration: design the room layout according to the project.
5. Target consumers: people with medium and high consumption levels. 6. Product brand selection and project pricing.
7. Staff training (etiquette training, product training, technical training, reception process training, etc.). ), project setting 8. Employee salary setting. Carry out outreach activities.
Four, the selected project analysis:
1. Face project:
According to each age group and different skin conditions, set appropriate nursing items to meet customer needs. (Basic, efficient, special, seasonal, etc. ) 2. Spa project:
It integrates more than 40 kinds of top spas in more than 30 countries around the world, including ancient Egypt, Italy, Thailand, Maldives, Indonesia, Britain, Switzerland, Belgium, the Philippines and China. Unique interior design, fairy-tale story background and thoughtful service make customers feel unprecedented dignity and enjoyment. 3. Health care projects:
Starting with skin-flesh-bone-viscera-meridians-qi and blood, the sub-health status of customers is comprehensively adjusted. Meet the needs of customers to the maximum extent.
Verb (abbreviation of verb) Shopping mall operation planning:
1. extension, don't move
Mode: Use the seasonal items in the store to promote sales.
A. advertisements on community elevators around the store.
B. Online group buying promotion
C. form an alliance with other units around the store and enjoy the resources.
2. Staff training, improve professional skills and service level, do a good job in customer management, improve customer arrival rate and increase the number of consumption cards.
3. Promotion of seasonal projects in the store.
4. Introduce an incentive scheme for old customers to bring new customers to attract old customers and increase the number of customers.
5. Hold small salons on a regular basis to close the distance with customers, let customers feel the difference between the storefront and other beauty salons, and enhance customer loyalty.
6. Hold a customer appreciation meeting at the end of the year to thank customers for their support over the past year and make customers feel that the service in the store is worth the money.
7. Hold a staff meeting, summarize the performance of one year and the sales and annual plan of the next year, and reward outstanding employees.
Estimated income of intransitive verbs:
1. The invested capital was recovered in the first half of the year after opening (1 10,000), and the average monthly performance was167,000.
2. The target performance in the second half of the year is 6.5438+0.2 million, with an average monthly performance of 200,000.
Seven. Possible difficulties and solutions:
1. The quality and level of beauticians are uneven, with great mobility and difficult management.
Solution: A. Reasonable salary setting makes beauticians form healthy competition. B. Professional education and training to solve employees' professional and technical problems; Career planning, solve the promotion problem of employees.
2. The operating expenses of beauty salons are getting higher and higher, and the profits are getting lower and lower.
Solution: A. Reduce the cost of in-store products through project integration. B. Reasonable salary setting to reduce employee salary cost and in-store debt ratio. C. Professional customer management system, to reduce the customer churn rate and improve the rate of new customers entering the store.
3. The homogenization of business projects between beauty salons is serious, which is easy for customers to have a comparison mentality.
Solution: A. After the project is integrated, customers can't compare it without promoting any brands. B. Everything in the store has been given a brand-new concept, which other stores can't imitate. C. According to the actual situation of each customer, make a personalized nursing plan to win the recognition of customers.
Business Plan of TCM Health Center Part II
Business plan of Chinese medicine health center
I. Introduction of the Project
1, project name: XX Traditional Chinese Medicine Health Center
2. Project scale: The plot is located in the new urban area, with shops of about 200-300 square meters, smooth traffic, convenient parking and large-scale surrounding business atmosphere.
3. Project background: With the improvement of people's income level, people's desire to pursue health and longevity is enhanced, the pressure of life and work and the destruction of the environment lead to the deterioration of people's health status, which makes people's demand for health preservation increase year by year. And Chinese medicine health care? Go to work before you get sick? In other words, go to see a doctor-treat a disease that is not sick, and Chinese medicine-treat a disease that wants to be sick, go to see a doctor-treat a disease that is sick; Through physical therapy of traditional Chinese medicine, dredge meridians, mediate the balance of yin and yang, and build a health pavilion with Chinese medicine characteristics with the goal of preventing diseases. At present, * * does not have a professional health pavilion, and the demand of tourists in * * is enough to develop the first distinctive Chinese medicine health pavilion, so as to seize the opportunity and take the lead.
4. Business philosophy: Chinese medicine characteristic health care center provides unique services such as massage, moxibustion, medicated bath, fumigation, health tea and medicinal liquor. So as to realize the comprehensive, targeted, quick-acting, pure natural sub-health conditioning project, meet people's health care needs, and highlight the professional, branded and large-scale characteristic health care center.
Second, Chinese medicine health care projects
1, massage, massage, acupuncture;
2. Hanging moxibustion, moxibustion, cupping and scraping;
3, medicated bath, fumigation, foot bath; 4. Health tea and health products; 5. Medicinal oil and medicinal liquor; 6, female beauty and body weight loss; 7. TCM constitution differentiation, physical examination and consultation. 3. Marketing of TCM Health Center 1, market segmentation: a) bosses, white-collar workers, government officials, bank employees over a)30 years old, etc. b)25？ 55-year-old female with upper-middle income.
C) TCM health-preserving people and the elderly who pursue health and nature.
D) Sub-healthy people such as neck, shoulder, lumbocrural pain and hyperosteogeny.
2. Market positioning
Traditional Chinese medicine characteristic health pavilion? Serve customers with mid-range price, high-end service and professional level, and design pyramid profit model. In other words, when designing a profit model, it is mainly divided into two parts to combine different products and services:
Some of them are non-characteristic and universal projects. As the bottom of the profit pyramid, most of these services are meager or unprofitable. For example, foot bath and massage are available in many health centers and can be consumed by ordinary people. Then the price of this part can not be set very high, which is acceptable to the general public, and it is more affordable than medical institutions and can enjoy a good environment.
The other part is very distinctive and competitive projects, such as medicated bath fumigation, moxibustion, health tea, medicinal liquor and so on. These products or services have the characteristics of traditional Chinese medicine, and customers should have a very high cognitive interest in them. As the top of the pyramid, they can sell at high prices, so there will be profits.
On the whole? Pyramid? Is the profit model both? Huge profits? Our products must have low-profit products, both high-end customers and low-end customers, which can be combined and treated separately to achieve comprehensive profit for health centers.
3, environmental positioning
A) Overall style: The interior decoration is simple, elegant and fashionable, creating the best enjoyment in vision and mood. Full of Chinese style (Chinese medicine is the quintessence of China, and proper use of Chinese style can give people a comfortable and peaceful feeling, which is in line with the theme of health preservation). (Around the Chinese classical style, uniform clothing (the waiter's clothing can adopt Chinese style, such as cheongsam, Tang suit, Chinese tunic suit and so on. ) leaflets, service project names and many other aspects are fully set off)
B) Environmental promotion of the health center: as environmental promotion, it is mainly the internal and external environment. The external environment can attract customers into the store, and the title is eye-catching and easy to remember, reflecting the healthy elements of Chinese medicine style; The internal environment can stimulate customers' consumption and successfully retain customers. Classical, slow-paced light music makes customers feel relaxed and comfortable, plant essential oil is ignited, and the health pavilion is filled with an intoxicating fragrance of flowers and plants.
4. Promotion methods
1) advertising promotion
Network promotion: promote our stores and services in local forums, post bars and microblogs by writing soft articles, press releases and other forms, and establish popularity. Auxiliary mass-sending (use QQ mailbox, because QQ uses crowds and there are many people) for publicity. If possible, set up your own website of health center, publish all kinds of information, and help customers answer questions online.
2) door-to-door sales promotion
Because your customer base is mainly white-collar workers and bosses of some government agencies. Therefore, in addition to advertising marketing, but also with personnel marketing. Establish customer relationships. For government agencies and units, you can discuss with the unit whether you can buy a consumption card in the form of a welfare card. So if this channel is the most important, it is mainly through the relationship with customers to achieve online marketing.
3) Regular promotion
The favorable opportunity for product sales: during the promotion of new products and popular projects, member development and coupon distribution are carried out. Promotion of important festivals: New Year's Day, Spring Festival, Women's Day, Mother's Day, Teacher's Day, Mid-Autumn Festival and anniversary celebration. Hold preferential activities, develop members and issue discount coupons in these festivals.
4) Career promotion
A free TCM health school is often held twice or once a week. In its own shop, bosses, leaders, white-collar workers and sub-healthy people are invited to learn health knowledge. Develop your own customers. With the spread of news, the number of students will increase. The effect will be better.
Fourth, the management system
In order to achieve long-term development and long-term retention of customers to win a good reputation. This is inseparable from our internal management. We can even say that internal management is our lifeline. Therefore, it is necessary to establish a management system to achieve better economic benefits.
1, daily management system, attendance system
2. Reward system and health system
3. Workflow system and behavior etiquette system
4, professional operating procedures, professional terms of service
5. Conference system and training system
6, personnel management, financial system
Verb (abbreviation of verb) investment plan
The total investment plan of this project is10,000 yuan. It takes 1 year to form the scale and reputation, 2 years to make a profit and 3-4 years to recover the cost.
(A) the scale of investment
1, area: about 200-300m2.
2. Layout: There is a 1 consultation hall at the front desk.
There are 1 consulting rooms and reception rooms for Chinese medicine majors.
Professional health rooms: 5 rooms (2 rooms), 2 rooms (4 rooms), 2 luxurious single rooms and 2 fumigation medicine bathrooms.
There are 1 leisure tea rooms and product display areas.
There are two areas of specialization for women.
3. Personnel:
Principal: 1 person
Professional health technicians: 5-8 people.
Late stage of front desk fee management: 2 persons.
(2) The investment cost is 1, and the interior decoration of the house is 654.38 million yuan. 2 health facilities, furniture, appliances to buy 60 thousand yuan. 3. Advertising, opening ceremony and public relations promotion: 30,000 yuan.
4. House rent: 30,000-50,000 yuan/year.
5. Personnel salary: 3000 yuan/month on average; 6. Health care consumables, employee clothing, office supplies, water and electricity network, etc. 20,000 yuan/month. (3) Benefit analysis is divided into three stages:
After the opening of 1., the first stage is the investment period. We need to invest in advertising, so that friends who need TCM health care can have a one-year cognitive process about our characteristic TCM health care center.
2. The second period is the non-return period, during which members joined. The library began to operate normally, but the balance of income and expenditure was the best, which lasted for one year.
3. The third period is a stable period and a return period for members. During this period, members are stable, new members are constantly joining, and scattered customers will continue to flow; The income of health centers began to rise sharply. After the fourth year, the profit will increase by 30-40% every year.
The specific figures will be directly proportional to the funds, venues and facilities invested in museum construction, so I won't list them here.
Summary of intransitive verb items
Traditional Chinese medicine is the treasure of the motherland. Traditional Chinese medicine culture is deeply rooted in the hearts of the people, and the health care effect of traditional Chinese medicine is deeply rooted in the hearts of the people. The practicality and professionalism of TCM technology have been recognized by the society, especially its natural environmental protection, no trauma and no side effects of drugs reflect mysterious effects. We use the celebrity effect of famous doctors in famous schools to improve the quality service for those who need and know how to keep in good health through professionalism and technology, so as to realize the profit of the health center. Combined with the passenger flow of tourism resources, it can provide rich customers for our health service. Technology spreads the brand, management produces benefits, and the project of * * TCM characteristic health pavilion is feasible.
Herbal Health Club Business Plan Part III
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SETTING: Clinical Medical College of Chengdu University of Traditional Chinese Medicine
Project name: Herbal Health Club
Person in charge: Wang Dongmei
Contact information: 18782979904 business plan
Project Name: Person in Charge of Herbal Health Club Name: Wang Dongmei.
Team size: 7 people
Affiliated unit: Clinical Medical College of Chengdu University of Traditional Chinese Medicine
Address: No.66, Liutai Avenue1KLOC-0, Wenjiang District, Chengdu Mobile: 18782979904
E-mail: 65 1505897@qq.com
MSN/QQ:
I. Project background
1, entrepreneurial background and project introduction
2. Team overview
3. Profitability forecast
Second, the entrepreneurial project description
Third, market research and analysis.
Four. Catalogue of development strategies
Verb (abbreviation for verb) business partner and financing plan
The main risks, problems and assumptions of intransitive verbs
1, key risk analysis
2. How to deal with or avoid risks and problems.
Seven, sales analysis
1, price strategy
2. How to maintain normal cash flow?
Eight, assuming that the company can provide benefits.
attachment
Annual financial forecast of entrepreneurship
Creation background
1. Creation background and project description of this business plan:
Pursuing a high-grade life and a green and healthy life, people pay more and more attention to health care and family and family.
Their own life health care, herbal health care came into being. It uses some herbs in nature to regulate the human body, which is green, harmless, pure natural and has no side effects on the human body.
Health products. At the same time, the Herbal Health Club will invite an old Chinese doctor to sit in the classroom and have one-on-one understanding and consultation with customers.
Inquire and provide professional health care knowledge.
2. Team overview:
Our major is just related to this, which is composed of Chinese medicine, Chinese and Western medicine, and medical beauty and makeup. So we often
By dealing with these herbs and understanding their characteristics, we can understand their various medicinal properties and their health care effects on the human body.
Function. We like Chinese medicine, which is the wealth of China people and we hope to use it.
What we have learned will carry forward our national quintessence. Most of our teachers are old Chinese medicine practitioners, all of whom are engaged in clinical practice.
I have worked for decades and have rich clinical experience. Can give us guidance and let us know this better.
Grass health care knowledge. Our team division of labor is processing and sales, mainly aiming at these two aspects.
Refine. Sometimes I go to various hospitals in Chengdu to study, accumulate more clinical knowledge and deal with various diseases.
People to deal with, understand their physical condition. So that we can provide better quality for our customers in the future.
Service. Our teachers can help us, and we can also cooperate with schools to train some families.
Medical staff, they can take care of themselves at home by using our health care products, saving time and effort.
3. Profitability forecast:
Easy to be accepted by customers. The most important thing is to solve these problems more easily recognized by partners, so three
The annual development plan is 3 stores. The initial profit of each store is 50 thousand, and the monthly supply profit is 20%
According to conservative prediction, the monthly net profit is 2,000 yuan, and the profit after joining in three years is more than 65,438+10,000 yuan.
Entrepreneurial project description
Learn the new concept of beauty maintenance, safe and green skin care. At the beginning of our business, there were specialized personnel to carry out products.
The procurement of raw materials mainly includes health flowers, such as lavender, tulip, lily, and probiotic herbs.
Materials (we will establish our own raw material base in the middle and late stage). Employ a number of medical beauty experts.
An expert team develops products with the support of purchased raw materials and related advanced research equipment. Products are mainly skin care products and cosmetics. Compared with some products on the market, it is easier to win the favor of consumers because of its natural raw materials, environmental protection and remarkable effect.
For all age groups with beauty and skin care needs, our requirement is to make the products targeted. south of the Yangtze River
Women, from all ages, according to the focus of different flowers and plants on the direction of skin care, carry out product matching, tap the pertinence of products and improve the use effect.
In addition, our company has a remarkable feature: it is unique in the use of products.
Make love. At present, most skin care products on the market simply emphasize daubing or spraying, while ignoring more.
Effective use method. Our company will hire Chinese medicine experts specially, and after training them, put Chinese medicine into it.
Integrate acupuncture, fumigation and other methods into the use of products, consult customers free of charge, and provide guidance at the company site.
Customer's use of products. In order to attract customers, the company set up membership system and prize-winning sales, and held excellent sales on holidays.
Promotion activities and other measures.
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2. Business plan of medicated diet and dietotherapy
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4. Personal business plan
5. Tea House Business Plan