Power marketing specialty is a subdivision of marketing specialty, which is established to meet the needs of power economic development. It is a new major between economic management and power engineering. It not only has the basic characteristics of general marketing, but also has the particularity of power industry. It is different from the general marketing with the sales of ordinary products as the main content, and it is also different from the highly technical electrical specialty such as power production and operation. This is also the characteristic and advantage of power marketing specialty.

The major of electric power marketing is mainly oriented to the front line of production and operation of electric power enterprises. By offering related courses such as economic management and electric power engineering, students can systematically master the theory and skills of electric power marketing, understand the basic operating rules of electric power enterprises, and have comprehensive knowledge and skills of electric power marketing in morality, intelligence and physique. All-round development of high-quality skilled and applied talents in the United States.

Master the professional basic knowledge of enterprise management and marketing, and master the basic knowledge and theory of electrician technology, electronic technology, electric energy metering technology, power supply and distribution system and electrical equipment; ?

Have the ability of accounting and statistics in electric power enterprises;

Have the ability of market research and marketing planning;

Ability to use and maintain electrical and electronic instruments;

Have the ability of electrical equipment operation and maintenance, fault analysis and treatment;

Have the ability to disassemble and assemble the watt-hour meter, connect the internal parts, check the error adjustment, check the transformer and connect the watt-hour meter with electricity;

It has the core competence of power marketing business such as meter reading machine use, electricity charge accounting, dynamic processing, data sorting and maintenance, line loss calculation, power supply and demand contract management, accepting new installed capacity increase and power consumption change, charging and urging fees, and basic etiquette of business hall;

Ability to sell electrical (electrical) products and non-electrical products.

Main jobs: meter reading, accounting, toll collector, business hall counter, customer representative, proofreading. Salesman of electrical (electronic) production enterprise. Other work: accounting and statistics of electrical (electrical) production and sales enterprises, sales of non-electrical products.

Core courses: enterprise management, applied statistics, business etiquette, introduction to electric power production, electrician and electronic technology, electric energy measurement, electric power marketing, market research and prediction, network marketing, modern marketing technology, logistics management, electric power customer service, etc.