First, the store positioning. Maybe if you think that positioning is just positioning your product price, audience and product positioning, you can only say that you know too little. Position yourself: What attitude do you take to get along with your buyers? Three squirrels locate the customer service as squirrels. Store positioning: We are doing stores, and stores launch products. Buyers can understand your store through products, and grasp that customers rely on products in traditional industries and stores in e-commerce. The location of the store is related to how long you can do it. There are still many orientations, and we will talk about them later.

It should be noted that you must be cautious in the selection of categories, because once your category selection is not good, you will find that even if your operation and promotion skills are so superb, the ranking will be unstable and it will easily fall. You know, if you are from the Red Sea, it is still very difficult to stand out from so many businesses and become a very good store.

Moreover, in the process of starting your own business, you will also find that the money you have worked hard to earn has basically been reinvested in a new round of promotion and refreshing inventory. In fact, there is not much money that you can really get from yourself and spend elsewhere. Then at this time, if you look at the shops run by relatively small pieces, you will find that the development of others is actually very gratifying and not so bitter, so you must choose the category that suits you at the beginning of opening a shop.

Second, the name of the commodity. It can be said that many novice merchants don't know how to set the title when new products are put on the shelves, or that it will be very effective if they don't know how to set the title. Therefore, many novice businesses began to choose to blindly copy and paste other people's titles. In fact, Bian Xiao wants to say that this kind of action is absolutely undesirable. Plagiarism will not only help your own shop goods, but may make the plagiarist's shop goods. Therefore, if you want to have an advantage in the online store, it is best to optimize the title by yourself.

Third, the main picture. As we all know, if the title of Taobao goods is set well, then more consumers can search for the goods. The function of the main picture is to stimulate the consumer's vision at this point in time, thus producing a click operation.

In short, it is to attract consumers to browse in the store, so that the traffic will be settled. For shops, whether they can get more traffic is closely related to the attraction of the main map of goods.

Fourth, the price. Price is also an important factor that affects whether consumers are willing to buy goods. If the commodity price is set too high, then the conversion rate of the store will be difficult to become high, but it will easily make your store lose money, so a reasonable price is particularly important.