The Double Eleven Shopping Carnival originated from the online promotion activities held in Taobao Mall on June 5438+065438+ 10/day, 2009. At that time, the number of merchants and promotion efforts were limited, but the turnover far exceeded the expected effect, so 1 65438+1October1became a large-scale promotion activity held by Tmall. Double Eleven has become an annual event in China's e-commerce industry, and gradually affects the international e-commerce industry.

Double eleven introduction

Double Eleven refers to the online promotion shopping carnival on this day every year. For many people, the shopping festival is a buy buy shopping festival, and even the strongest shopping list in history, The Secret of Carnival Shopping, is circulated on the Internet.

In 2009, 3G network technology was officially put into commercial use. In this year, the number of users in cmnet increased by 654.38+0.2 billion, and the number of online shopping users exceeded 654.38+0 billion. This year's165438+1October 1 1, Tmall's predecessor "Taobao Mall" kicked off the first "double 1 1", and the person in charge was now Alibaba CEO Zhang Yong.