Juewei Food focuses on the R&D, production and sales of leisure marinated food, supported by comprehensive information system and supply chain integration system, with direct chain as the guide and franchise chain as the main body, and carries out standardized store operation and management to build a leading brand of modern leisure marinated food chain enterprises in China.
management mode
The sales model of "direct chain as the guide and franchise chain as the main body"
Procurement mode
The company mainly purchases the raw materials needed to produce leisure marinated food from external suppliers. According to the variety of raw materials and the distribution of suppliers, the company's regular procurement is divided into two ways: unified procurement and local procurement, and multiple suppliers are selected as the main raw materials. Unified procurement refers to finding suitable suppliers nationwide and concentrating raw material resources. Local procurement refers to selecting suitable suppliers to purchase raw materials near the product production base.
Production mode
(1) Independent production mode of leisure braised vegetables
Fresh products: adopt the business model of fixed production by sales. Before the specified time every day, all franchisees and direct stores send orders for the next day to the company, and the company's SAP-ERP system collects the orders after receiving them. After the audit, each production base arranges production according to the received production task list.
Packaging products: The main sales channels of packaging products are stores and networks. The marketing management center prepares this month's production plan according to the actual sales volume of stores and networks last month and combined with product inventory. After the production plan is made, it will be distributed to the production base, and the production base will organize production after receiving the plan.
(2) Entrustment processing mode of leisure marinated food.
Some packaged products in leisure marinated food are produced by entrusted processing.
Sales model
It mainly adopts the sales model of "direct chain as the guide and franchise chain as the main body".
(1) chain operation mode
Direct chain refers to the chain stores invested and established by the company, which has control over direct stores, unified financial accounting, enjoys the profits generated by the stores and bears all the expenses generated by the stores.
Franchise chain refers to the franchise contract signed between the company and franchisees, which authorizes franchisees to open franchise stores and use the company's trademarks, service marks, trade names, management technologies and food safety standards in designated areas to sell tasteless brand products and provide related services in a unified image.
(2) Chain management system
At present, the chain management system consists of general manager, marketing management center and marketing subsidiaries, and a sales management system based on overall sales planning, integrated construction of franchisees and marketing management analysis has been established. Market planning system based on market research, brand management, product management, media management and network promotion; Store operation system based on store expansion planning, construction supervision, training supervision and hierarchical inspection guidance.
Logistics mode
Through cooperation with third-party logistics, special logistics vehicles are used for cold chain transportation. Through the safety inspection of two key control points, such as delivery inspection of refrigerated trucks and temperature monitoring during cargo transportation, the temperature and driving route in refrigerated carriages are dynamically monitored according to the GPS and thermostat installed on the vehicles.
Income composition
Fresh products are the biggest source of income.
▲ tasteless food constitutes a list according to the income of the product: number quotient.
Fresh commodity products are the company's largest source of income, and the proportion of income decreased from 96. 16% in the same period last year to 95.0 1%, of which poultry products accounted for 75.94%, vegetables products accounted for 65.438+00.28%, and other products and livestock products accounted for less than 65.438+00%.
20 19 revenue increased by 16.99% compared with the previous year, and the gross profit margin was 33.78%, which was 0.30 percentage points higher than the previous year.
▲ List of income composition of tasteless food in various regions: number quotient.
The five major markets of East China, Central China, South China, Southwest China and North China all accounted for more than 65,438+00%, of which Central China and East China maintained a leading position although their revenue share decreased compared with the same period of last year.
The proportion of income in South China increased from 65,438+06.94% in the same period of last year to 65,438+09.94%. Northwest China, Singapore, Hong Kong and other regions account for less than 2% of revenue.
Growth ability
Deducting non-net profit has increased by more than 20% for five consecutive years.
▲ Delicious food revenue tabulation in recent five years: inventory business.
In 20 15, the revenue was 292 10/00,000 yuan, and in 20 19, it reached 51720,000 yuan, a five-year high, and the revenue maintained double-digit growth in the past five years.
▲ Delicious net profit tabulation in the past five years: counting business.
In 20 15, the net profit was 301000000 yuan, and in 20 19, it reached 8010000000 yuan, a record high in the past five years, and the growth rate of net profit in the last five years was above 25%.
In 20 15, the non-net profit was 287 million yuan, and in 20 19, it reached 76 10/00000 yuan, a new high in recent five years, and the growth rate of net profit in the last five years was above 20%.
core competitiveness
Management network+product development+quality control
Management network
(1) sales network
In Chinese mainland, a direct and franchise chain sales network covering 3 1 provinces, autonomous regions and municipalities directly under the Central Government has been formed. By the end of 20 19, 10954 stores had been opened in China (excluding Hong Kong, Macao and Taiwan). The coverage of sales network and the number of stores are in the leading position in the market, and the sales network has become an important competitive advantage of the company.
(2) product supply network
Taking the production molecular company as the production base to distribute the products to the national sales network, and taking the optimal cold chain distribution distance as the radiation radius, we will build an all-round supply chain system of "close to the sales outlets, fast delivery and maximum preservation". Every time we open up a new market area, we must first establish a corresponding product supply and logistics distribution system. These production subsidiaries can be used as production bases to radiate to various regional markets.
product development
Leisure marinated food has covered a variety of meat products, vegetarian food and so on. , and formed a rich product portfolio of nearly 200 varieties, mainly braised pork products such as braised duck by-products, supplemented by braised vegetarian products, packaging products and gift products.
Two product groups have been formed, namely, fresh products and packaging products, in which fresh products include brand flavor, black duck flavor, sauce duck flavor, spiced flavor and rattan pepper flavor. Packaging products include "paperback series", "hardcover series" and "gift series".
In addition, it has established long-term cooperative relations with Hunan Agricultural University and other institutions, promoted product development through scientific research, constantly improved product structure, and made great efforts to develop new products with advanced technology and high added value.
quality management
(1) Raw material procurement link
From supplier selection to material acceptance and warehousing, the whole process of food safety and quality management is implemented, and the construction of product quality system and production process management are emphasized from the source. The main raw material suppliers are well-known domestic manufacturers.
(2) Deep processing
A complete quality control system was established and standardized production was implemented. According to the requirements of ISO900 1 international quality management system and ISO22000 food safety management system, key control points were set up and strictly monitored. The product quality and safety supervision and management system has been formulated, the key monitoring points and inspection points of quality control have been defined, and a number of enterprise standards have been formulated on the basis of national standards.
(3) Product distribution link
The whole process of "cold chain" distribution is implemented, and the products are sold in special freezers immediately after they arrive at various sales outlets. Strict cleaning and disinfection, microbial detection and control of production equipment and facilities, transport vehicles, storage and transfer facilities, etc. In the process of production and circulation.
(4) Product sales link
It took the lead in introducing refrigerated sales in the industry, and established a standardized food safety management system and grading inspection system in stores.
Strategic positioning
Establish a gourmet ecological circle
Pay attention to the quality of stores, maintain domestic market segments, continuously increase sales revenue and expand overseas markets. On the premise of ensuring the development of the main business, we will integrate domestic excellent catering and gourmet chain enterprises, share the upgrade bonus of catering consumption, accumulate strong kinetic energy for future profit growth, and accelerate the establishment of a gourmet ecosystem.
Business plan for 2020
All factors will increase the revenue of a single store and enhance the brand potential in all directions.
(A) to strengthen intensive farming channels
Actively promote the marketing strategy of "deep channel coverage and intensive cultivation", implement scientific and reasonable layout, and gradually realize compound saturation to open stores. By deepening the layout of the business circle, we will achieve deeper and higher quality market coverage for all regions. At the same time, we will further refine the channel classification, implement precise marketing strategies for channels at all levels, constantly innovate marketing activities, actively embrace new formats, new channels and new media, increase the revenue of single stores with all factors, and enhance the brand potential in all directions.
(B) improve the efficiency of supply chain operation
The factory layout will be further optimized, and the rational layout of the national factories will be realized around the five intensive platforms. Constantly design and develop various production equipment such as automatic jacketed pot, automatic mixing system of auxiliary materials, automatic continuous vacuum rapid cooler, etc. At the same time, implement technical improvement on existing equipment, improve automation level and per capita efficiency.
In supply chain management, it is necessary to implement lean management, increase revenue and reduce expenditure, reduce costs and increase efficiency, and constantly improve the level of supply chain management. Actively carry out strategic reserves of major raw materials, reduce procurement costs and ensure the supply of raw materials. Improve the management level of supply chain by improving the operation efficiency of supply chain.
(3) Deepening organizational change
Continue to deepen organizational change, promote the transformation of management headquarters from service-oriented organization to strategic empowerment organization, and enhance the strategic leading role; Consolidate regional management mode, strengthen regional management, and rapidly improve regional coordination efficiency and decision-making ability; Steadily promote the reform of the theater, strengthen the organizational functions of the theater, change the combat mode of the theater, and enhance the combat capability; Vigorously promote the construction of talent echelon, stimulate the vitality of grassroots, enhance the overall professional ability, and create a smooth and orderly career development channel.