There are many factors that affect college students' campus advertisements, such as the content and form of advertisements.

Advertising content: whether the advertising content is related to the needs and interests of college students, whether it is attractive and persuasive is an important factor affecting the advertising effect. Advertising form: whether the advertising form is novel, unique and creative, and whether it can arouse the attention and interest of college students is also an important factor affecting the advertising effect. Advertising media: Whether the selection and use of advertising media is reasonable and appropriate, and whether it can reach the main audience of college students is also an important factor affecting the advertising effect.

Advertising release time: Whether the advertising release time is appropriate and whether it can be released at the peak of college students' attention is also an important factor affecting the advertising effect. Personal characteristics of college students: College students' personal characteristics, hobbies, values and other factors will also affect their acceptance and response to campus advertisements.

Campus advertising form:

Campus advertisement refers to the advertisement published in the university campus, which is an important way for college students to understand products and services. Poster advertising is one of the most common forms of campus advertising, which can attract the attention of college students through various elements such as colors, words and pictures. Activity advertising refers to various activities held on campus, such as exhibitions, performances and competitions. This form of advertising can attract the attention of college students through the activity itself.

Electronic screen advertisement refers to the advertisement played on the electronic screen on campus, which attracts the attention of college students through dynamic images and sound effects. Campus network advertisement refers to the advertisement published on the campus website, which can attract the attention of college students through the traffic and user groups of the website. Campus publication advertisements refer to advertisements published in campus publications such as school newspapers and magazines, which attract college students' attention through reading volume and audience.