This is an article about my official WeChat account at school, Ghost Valley.

Before sending it to Weibo, we need to know a technical term called "new media" and another word called "self-media".

Let's talk about new media first, and post a definition of Baidu:

And the high ticket on Zhihu answered:

But I prefer this view:

What is "from the media"?

To be an active cultural communicator, there are various forms of communication. Text, short video, audio, pictures or a combination thereof. People who use these tools to achieve the communication effect are "self-media", which is commonly known as "self-media people" in society.

The whole industry that uses new technologies to spread information (including official WeChat accounts) is called "new media industry".

Therefore, the people who run the official WeChat account, including those who write words, edit and typeset, and plan public activities, are all engaged in the "new media industry", commonly known as "new media people".

The difference between "self-media people" and "new media people" is that "self-media people" pay more attention to output, while "new media people" also have more requirements in market, planning and operation.

"Self-media" emphasizes individuals, while "new media" cares more about organizations.

After learning about "self-media" and "new media", let's talk about the self-media platform, and what we need to know most about its operation mode is WeChat official account.

The first step in operating a WeChat official account is to locate it correctly. Generally speaking, what does it do? What's the role? What is its target group?

Take our official WeChat account as an example. The purpose of establishing this WeChat official account is to spread the knowledge of career planning as the main body, and branches have been launched around this main body.

1. Record the use process of career planning tools and the recovery after use. From the combination of scales, flower diagrams, the use of career toolboxes and the help of groups, Guigu has been exploring how to make career plans and help others grow. While helping others, we are also helping ourselves to grow. Being popular is to help yourself and others.

2. Discuss the in-depth topics in college life, about self, about time management, about the possibility of the future, about emotional management and about the environment. These are all the knowledge that a senior student has learned. It is also a way to spread knowledge to express his views in words. Let every individual who pays attention to the regulation valley know more about himself and have the opportunity to realize "Ah! It turns out that I live in such a world! " The exploration of career is to let us know ourselves in many ways. So as to break the cage that imprisons oneself, break the solidified thinking and liberate nature.

From "Ghost Valley" to "College Students' Career Planning and Development Association", it can be seen that brothers and sisters hope that this spirit will be passed down in school. Let more people make a reasonable life plan for their career.

So what do we need to do now for those of us who operate the second generation of WeChat official accounts?

We just need to pay attention to the activities of the association, record the activities step by step and publish articles.

But if we don't want to be just a follower, it's not impossible to think of an activity or a theme ourselves, mobilize others to brainstorm and finally produce our own articles and opinions!

What should I do after talking about the general and macro-level "WeChat official account? It is good to be a recorder of activities. " The point of view,

Let's talk about technical requirements first. What does it take to make a good tweet?

Complete the tweet and divide it into three parts.

1. Content

2. Twitter typesetting

3. Tweet review (review of typesetting and content)

Since the media era, content has been emphasized as king. So the most important thing about tweets is content. What is the function of typesetting? We can compare the content to a book, and typesetting is the cover of a book. Although it is not necessarily missing, it is available and is a typesetting that conforms to the public's eyes or aesthetics. It is a neat typesetting, which makes people familiar with the full text at a glance. Good typesetting will add a lot of color to the article.

Review the manuscript, pay attention to the facts of the article, or typo, or supplement the content typesetting? First of all, look at the layout, the font of the layout and the position of the paragraph. However, when looking at pictures, make bold or change the font color when quoting others. It is particularly important to note that the overall layout of the article should have a main color, a special font, some subtitles, dividing lines and icons, and it is best to use one color.

However, the quality of an article is not determined by typesetting, but by whether the viewpoints in the content of the article are vividly portrayed, whether they put forward their own opinions, and whether they are determined by the summary of life.

So, learning typesetting, you only picked sesame seeds.

Because there are professional "new media content editors" in society, we have to take into account two abilities (writing &; Of course, if you want to learn typesetting, you need to study typesetting hard.