First, uniqueness. College students are in the transition period from consumption growth to maturity, seeking novelty and novelty, full of curiosity, particularly strong ability to accept new things from the outside world, pursuing individuality, and like to dress themselves differently or buy something different to attract attention and achieve a self-satisfaction effect.

Second, interest. Nowadays, many young people are "groupies", and so are college students. So they spend part of their living expenses on buying idols' tapes or CDs, illustrated newspapers, entertainment newspapers, or some professional magazines and other things related to stars. In addition, Internet access fees are also common. In fact, every college student will have such an expense, but more or less.

Third, follow the crowd. Different campus environments will affect students to form different consumption habits, which is related to the campus atmosphere. If someone has a hairstyle, everyone feels good, and a haircut will naturally want to achieve that effect. Other expenses include clothing consumption and sports consumption. These are all in conformity, but we should also pay attention to the differences between schools.

Fourth, comparison. Being surrounded by peers, many students have a good family, which makes them prone to keep up with the joneses. This makes many people have the idea of "I want what others have", and some students regard it as the embodiment of their identity and are willing to pay a great economic price for it.

Fifth, be polite. In universities, reciprocity is a very important spending power. Today is your birthday. I want to give you a gift. You invite me to dinner, and the results are one after another, which greatly expands consumption.