Model essay on opening Taobao shop planning book

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I. Summary

This plan is a plan of Yan T's fast virtual recharge shop. The main problem to be solved is: With the emergence of online shopping, a new consumption mode, how can the newly opened online shop improve its reputation and attract more consumers in the highly competitive online market?

The planning book first introduces the current network market environment, analyzes some basic situations of online stores, and then analyzes the problems and advantages of online stores. Thirdly, it introduces the recent marketing objectives and target consumer groups of online stores. Fourthly, several marketing strategies are put forward, mainly the promotion methods and marketing skills of online stores. Finally, the operation of the online store has been budgeted.

Second, environmental analysis and online shop introduction

With the strong development of e-commerce, online shopping, a new consumption mode, has sprung up, which has a more and more profound impact on our lives. As the largest online retail trading platform in Asia, Taobao has become the first choice for people to shop online. The change of retail model contains huge business opportunities. Taobao not only provides us with a convenient, fast and fashionable shopping environment, but more importantly, Taobao gives us the opportunity of employment and even entrepreneurship. The number of netizens in our country is increasing with the huge data. According to relevant data, the total number of Internet users in China has reached 2 1 10,000, ranking second in the world, and the Internet penetration rate has reached 16%, but it is still lower than the global average 19.6438+0%. Therefore, e-commerce has a huge development space in the future development. Taobao, a platform that has development potential and can provide employment for college students, has become the employment channel for many college students. Opening a shop in Taobao can not only achieve their own employment and entrepreneurship, but also drive students around them, enhance their confidence in achieving employment, increase employment channels and reduce social pressure.

With Tencent becoming bigger and stronger, people's demand for QQ value-added services is getting stronger and stronger, and the demand for virtual products is not single. Value-added services include QQ membership fees, QQ shows, QQ games and other full-line Internet services. With what? QQ fantasy? And then what? QQ Huaxia? And then what? Dungeons and Warriors? 、? QQ dazzle? And then what? Crossing the line of fire? With the continuous introduction and improvement of games, the cake of online games has brought a lot of benefits to Tencent. Even if you can't dominate the online game market in China, you can at least get a piece of the action. With what? After 90? The expansion of consumption power and the strong growth of QQ value-added services are mainly manifested in the hot sale of virtual goods such as online QQ coins.

Yan T Virtual Fast Recharge Store is an online store that recharges phone bills, Q coins, game coins and various QQ services. Opening a virtual online shop is undoubtedly the fastest way to earn credibility, and you don't have to find a source of goods, pressure goods, and go out to the post office to send goods. The demand for liquidity is small and the return is fast. Just a few hundred dollars is enough.

Three. Problems and advantages

Question 1: At this stage, operators mainly study and have little spare time, so they don't have much time to operate outlets. At present, operators have no source of income, too much money invested in network construction, small contact area, no multi-source customer sources and unclear market information.

Problem 2: The newly opened online shop lacks credibility, and customers only look at it but don't buy it, so the transaction volume is low.

Question 3: All kinds of virtual recharge shops are developing rapidly and there are many competitors.

Advantages: 1: Virtual recharge shop does not need to find the source of goods, it can directly pick up the goods on the business platform, there is no inventory, and there is no need to go out to the post office to send the goods. Moreover, the demand for liquidity is small, and the return is fast, only a few hundred yuan is enough. This is a great advantage for operators who are still students, saving operators' time, money and energy.

Advantage 2: The school has a large potential market, fashionable college students are interested in these businesses, and there are many people who need value-added services. They can also sell them on campus through acquaintances.

Advantage 3: Linked with professional knowledge, you can make full use of what you usually learn and put it into practice without spending more time learning how to do it.

Planning purpose: The main purpose of this planning is to enhance the popularity and credibility of online stores through their promotion strategies and marketing techniques, so as to obtain small profits.

Iv. marketing objectives and target markets

The short-term marketing objectives are:

(a) Earn back the software cost invested in 300 yuan.

(2) Improve the reputation of online stores to four stars.

Target market:

The main target customers of online stores are college students and non-college students who often play QQ games.

Verb (abbreviation of verb) market strategy

Online shop promotion strategy:

1. Registered online shop alliance can better expand the promotion scope.

2. Connection exchange, text connection and picture connection, and the exchange of eye-catching positions on the home page.

3. Online advertising: banner advertising, pop-up advertising exchange, spam.

4.qq sends messages in groups, and publishes online store information with group software.

5. Sign advertisements, publish articles, sign your own website directly after publishing the forum, or sign the name and keywords of your own online store with hyperlinks.

6.qq advertising, advertising on qq or personal signature to put the information of your online store.

7.msn advertising, set personalized signatures related to online stores.

8. Fill in the forum and post your own information on the forum or message board.

9. Log in to the online store to the industry website and professional directory.

10. Article promotion! Mention online stores in the article or introduce them in the form of successful cases of online marketing.

Marketing planning core marketing planning service project

Core marketing planning service project 1:

Integrated marketing planning services, the total cost is _ _ _ _ _ _ _ _ yuan/year.

Zhengzhou Haiyuan Marketing Planning Co., Ltd. provides the whole case service for the enterprise's annual integrated marketing planning, including the following 15 major contents and service fees of each part. (Note: Enterprises can also choose some projects to cooperate with our company according to their specific needs in marketing. )

First, the enterprise marketing diagnosis

Second, market research.

Third, integrate marketing planning.

Fourth, competitor market research.

Five, brand integrated marketing planning

Six, market integration marketing planning

Seven. Design of enterprise VI-visual identification system

Eight, product packaging creativity and design

Nine, film and television and print advertising creativity and design

X. Vivid creativity and design of product sales terminal

Eleven, product sales terminal to promote creativity and design.

Twelve. Product promotion planning