Technical University of Berlin
School introduction
Technical University of Berlin (Technische Universit? Technical University of Berlin is one of the largest technical universities in Germany. TU9？ As a member of the union of nine most important industrial universities in Germany, it is located in the capital Berlin and is the only engineering university in Berlin.
The earliest historical origin of the school can be traced back to the Mining Institute founded by Frederick II in 1770. 1879, the School of Architecture and the Royal Vocational College merged, and the three colleges merged to form the Royal Institute of Technology in Berlin. This school is the earliest industrial institute established in Germany, and began to issue doctoral diplomas in 1899. 1946, the school opened a humanities major and adopted its current name. At present, the university has more than 100 subordinate research institutes, and eight Nobel Prize winners have studied or served in the university.
Covering an area of about 600,000 square meters, the campus has seven colleges, including School of Mechanical and Transportation, School of Electronic Engineering and Computer Science, School of Humanities, School of Mathematics and Natural Science, School of Process Science, School of Architecture and Environmental Planning and School of Economics and Management. This school has more than 365,438+0,000 students, about 20% of whom are from abroad, which makes the Technical University of Berlin more international than other universities in Germany.
Project background
Berlin University of Technology has paid attention to international educational exchanges and cooperation since its establishment. At present, cooperation projects have been established with more than 100 universities in 36 countries around the world. Domestic cooperative universities: Tongji University, Zhejiang University, Shanghai Jiaotong University, Beijing Institute of Technology, East China University of Science and Technology, University of Electronic Science and Technology of China, Jilin University and other famous universities.
Project mode
Berlin University of Technology selects sophomores and above who are interested in this course and have excellent English from Huada, and enters Berlin University of Technology in September every year for a 1 semester short-term exchange program on economic management courses, teaching in English. After the study, students return to their original schools to continue their undergraduate studies.
course
1. Project management: project design, development and application, budget evaluation; Project design and supervision, application and operation of PN, project planning and risk assessment in the international context;
2. Leadership and management: leadership art and management, teamwork ability; Transformation of leadership role, diversification and management of scientific and technological innovation;
3. Basic marketing theory: market strategy: enterprise development strategy, including market strategy, positioning analysis, product analysis, SWOT analysis, investment analysis and competitiveness analysis; Commercial marketing: marketing mix, product and price strategy, distribution plan, publicity strategy and price support;
4. Market research and market development: market development: the concept and necessity of innovation, the positioning of strategy and business, the positioning of image and opportunity, general innovation theory, circulation model, diffusion theory, evaluation and factors of innovation success, and research on international registered audit market; Market research: basic research, data source and measurement, multiple possibility evaluation, cluster analysis, factor analysis, regression analysis, variance analysis and displacement analysis;
5. English reinforcement: mainly focusing on the study and application of technical terms.
Intermediary experts reminded that the above five courses, each accounting for 5 credits, will be assessed in the form of papers, group defense, written tests and reports. After completing all the courses and passing the exams, they will receive 25 ECTS credit certificates officially issued by the Technical University of Berlin, Germany.