The following are the professional settings of Oujiang University.
International economy and trade
Cultivate senior professionals who systematically master the basic principles of economics, basic knowledge and skills of international trade, are familiar with international trade rules and practices and China's foreign trade policies and regulations, and can engage in practical trade business, trade management and theoretical work in relevant departments.
Main courses: economics, monetary banking, finance, econometrics, economic law, accounting, international trade theory and practice, international economic cooperation, international marketing, international economic and trade correspondence, international commercial law, etc.
Business administration marketing
This major is an applied subject that meets the needs of the highly developed market economy and is closely combined with enterprise management practice. It focuses on learning and studying marketing principles, methods and strategies. Set up professional courses such as global marketing, marketing planning, consumer psychology, e-commerce, business negotiation and enterprise strategic management. Pay attention to the practical teaching of combining school and enterprise with typical private enterprises in Wenzhou. The employment channels for students are very broad, and the development prospects are good. It will transport a large number of senior professionals with solid marketing theory foundation, mastery of modern marketing methods, strong communication skills and strong entrepreneurial passion for the whole province and even the whole country.
enterprise management
This major mainly embodies the characteristics of management engineering in our college from the main functions of organization management, marketing management, financial management, human resource management, international enterprise management and the application of computer and information technology, so that students can become professional management talents who can adapt to modern production and operation and scientific and technological progress and have the comprehensive ability to analyze and solve various management problems of enterprises, including finance and accounting. Implement the talent training mode of "public basic platform+discipline basic platform+professional module", and strive to cultivate high-quality applied, compound and innovative talents with both ability and political integrity. Graduates can go to various for-profit or non-profit organizations to engage in comprehensive management or management of specialized functions (such as production, marketing, science and technology, trade, talents, finance, information, etc.). ), but also engaged in international trade, financial practice, project organization, information system development and other business operations, but also in universities, scientific research units, government agencies engaged in the corresponding work.
financial management
Cultivate applied senior professionals who meet the needs of socialist modernization and local economic development, develop morally, intellectually, physically and aesthetically, have a solid market economy theory and comprehensive basic skills, can skillfully use the basic theories and methods of financial management, and can undertake the management work of enterprises, institutions and government departments. After graduation, students are mainly engaged in accounting positions, financial analysis positions and investment and financial management positions in enterprises and institutions.
Law department law
Cultivating a systematic grasp of legal knowledge and familiarity with China's laws and the Party's relevant policies can meet the needs of the construction of a contemporary country ruled by law and the development of market economy, and provide senior specialized legal talents for the positions of party and government organs, judicial departments, enterprises and communities engaged in legal work. There are three training directions: law (civil and commercial law), law (international law) and law (social law). After students enter school, they study various basic courses in the first and second grades, and then teach and cultivate according to their own training direction after the third grade. After graduation, the students were awarded the Bachelor of Laws degree. Teaching emphasizes the combination of case teaching and theoretical teaching, highlights case teaching, and pays attention to cultivating students' social adaptability and practical work ability. The passing rate of judicial examination accounts for 3 1%, far exceeding the passing rate of judicial examination in colleges and universities nationwide.
China Language and Literature Advertisement of Literature Department
Cultivate senior professionals with good advertising theory and skills, extensive scientific and cultural knowledge, and profound knowledge of Chinese language and literature, who can engage in advertising management, advertising planning, creative design, marketing investigation and analysis in news media advertising departments, advertising companies, market research and information consulting industries, enterprises and institutions. Focusing on the purpose of training students to become "skilled, applied and compound advertising senior professionals", this major has set up professional courses such as advertising creativity and planning, advertising scheme writing, print advertising design and production, and film and television advertising design and production. At the same time, it is combined with modern laboratory training and various social practice links to strengthen students' practical ability. After graduation, I mainly went to state-owned media advertising companies, comprehensive advertising companies and various professional advertising companies to engage in professional advertising design and advertising management.
China Language and Literature
Cultivate applied senior talents with language and literature literacy, solid basic knowledge of social science, strong ability of expression in Chinese and English and computer application, and be able to engage in editing, teaching, secretarial work, publicity, planning and management, and Chinese information processing related professional work in news publishing units, middle schools, party and government organs, Chinese and foreign enterprises and institutions. This major is based on highlighting the characteristics of China's traditional language and literature, absorbing new achievements of new disciplines with the spirit of the times, and promoting Chinese culture with a long history and rich flavor of the times. This major has a strong faculty and excellent teaching quality, and some graduates have been admitted to graduate students and civil servants. Pilot comprehensive academic improvement classes (postgraduate classes) to lay a platform for the future development of outstanding students. The school adopts the 2+2 model. In the first two years, experts inside and outside the school were hired to teach, and in the second two years, they were sent to excellent universities for training.
Foreign languages, literature and English
Cultivate compound and applied senior professionals with innovative spirit, entrepreneurial ability and social responsibility, solid English language foundation and professional knowledge, strong English language comprehensive application ability and professional practice ability, and be able to engage in translation, scientific research, commerce and management in trade, foreign affairs, education, culture and other departments. Among them, business English majors not only cultivate students' strong English language ability, but also systematically train them in trade, finance and other professional knowledge. The department of literature has long hired foreign teachers and professional teachers from business schools to teach in the department; At the same time, extensive international exchanges and cooperation are carried out, and teachers and students are regularly sent abroad for further study. This major has a rigorous academic attitude and outstanding teaching quality. In recent years, the scores of CET-4 are remarkable, and the passing rate exceeds the average level of similar institutions in China. Graduates have a solid and excellent language foundation and skills, good professional quality and strong working ability, which are widely praised by employers.
English (Business English)
Art category of art system
Art design (plane, environmental art, modeling, animation and other designs)
This major now has four major directions: graphic design, environmental art design, industrial modeling design and interior accessories design. With the goal of cultivating comprehensive high-quality talents who attach importance to design, have strong ability, can innovate and start businesses, we adopt the teaching mode of combining basic platform, professional platform and entrepreneurial innovation platform, and take the road of "promoting learning through competition, promoting learning through exhibition and promoting employment through entrepreneurship". The existing art design practice center and several entrepreneurial studios provide students with a better entrepreneurial platform, and have established design cooperation relations with many enterprises. Students' works have achieved fruitful results in previous national design competitions. Broad employment prospects, can be engaged in practical application, development and design work in science and technology, education, professional design departments, design companies, production and operation departments, enterprises and institutions. Among them, the design direction of interior accessories is the professional direction of artistic system characteristics, and the elements of folk arts and crafts in southern Zhejiang (mainly Wenzhou) are integrated into the conventional definition of accessories design, forming its own unique professional characteristics.
Art design (fashion design)
Cultivate high-level professionals with innovative thinking of fashion art design, master the principles of fashion modeling and structural design and computer-aided design, and be able to engage in fashion design and brand planning, fashion space display design, fashion marketing and management, and fashion research.
The main courses offered are: clothing painting, clothing color science, clothing product design, clothing materials and their applications, Chinese and foreign clothing history, clothing design, clothing structure and technology practice, clothing CAD, clothing marketing, plane composition, exhibition design, space design, computer graphics software application, clothing English and so on.
musicology
Cultivate high-level music professionals needed by a society with all-round development in morality, intelligence and physique.
The main courses offered are: music theory, vocal music, piano, harmony, musical form and composition analysis, polyphony, solfeggio, China music history, foreign music history, music appreciation, introduction to national and folk music, music pedagogy foundation, world music, chorus and conductor foundation, piano improvisation, computer music, music aesthetics, various instrumental music, dance, etc.
Mathematics and applied mathematics in science
Cultivate advanced applied talents who have a good mathematical foundation and mathematical thinking ability, the ability to solve practical problems by mathematical methods, the ability to skillfully use computers to process and analyze statistical data, and engage in practical application, research and management in economic departments, financial institutions and production and management departments of various enterprises.
statistics
Cultivate high-level professionals with good mathematics and economics literacy, good statistical investigation, financial risk analysis, statistical information management, economic data analysis and development capabilities, and be able to work in the financial sector.
Main courses offered: mathematical analysis, linear algebra, probability statistics, stochastic process, introduction to statistics, economic principles, modern statistical analysis methods, econometrics, economic forecasting and decision-making, sampling survey, computer algebra and symbolic calculation, insurance, actuarial science, investment statistics, national economic accounting theory, accounting principles, market survey and statistics, risk management, investment analysis, experimental design, reliability analysis and statistical calculation.
Chemical applied chemistry
Cultivate application-oriented senior professionals with innovative spirit, entrepreneurial ability and social responsibility, master the basic theory of chemistry, have strong professional practical application ability, and be able to engage in the development, production, quality inspection, quality analysis, marketing and management of industrial chemical products. Can engage in scientific research, technology development, quality control and management, marketing and other work in fine chemical industry, leather chemical industry, pharmaceutical chemistry and industrial analysis and other related enterprises, scientific research units and state organs.
Materials science and engineering
Cultivate application-oriented senior engineering and technical personnel who meet the needs of social and scientific development, have professional knowledge in the production and processing of polymer materials, inorganic nonmetallic materials and composite materials, have innovative spirit, entrepreneurial ability, practical application ability and social responsibility, and have good humanistic quality and healthy psychological quality. Can be engaged in the research, development, design, production and management of new materials and products in plastics, rubber, chemical fiber, synthetic leather, new energy materials, environmental protection materials, electronic appliances and other industries, and can also continue to study for a master's degree in related majors.
Biological science biotechnology
Cultivate senior professionals who have the basic theories, knowledge and skills of life science and biotechnology, can engage in scientific research or teaching in scientific research institutions and universities, and can engage in biotechnology-related applied research, technology development, production management and administrative management in enterprises, institutions and administrative departments in industries such as industry, medicine, food, agriculture, forestry, animal husbandry and fishery, environmental protection and gardening.
Main courses: plant biology and experiment, animal biology and experiment, microbiology and experiment, biochemistry and experiment, cell biology and experiment, genetics and experiment, developmental biology, neurobiology, molecular biology, fermentation engineering, biopharmaceuticals, genetic engineering, immunology, etc.
environmental sciences
Cultivate senior professionals who have the basic theories, knowledge and skills of life science and biotechnology, can engage in scientific research or teaching in scientific research institutions and universities, and can engage in biotechnology-related applied research, technology development, production management and administrative management in enterprises, institutions and administrative departments in industries such as industry, medicine, food, agriculture, forestry, animal husbandry and fishery, environmental protection and gardening. The main courses offered are: plant biology and experiment, animal biology and experiment, biochemistry and experiment, cell biology and experiment, genetics and experiment, developmental biology, neurobiology, molecular biology, fermentation engineering, biopharmaceuticals, etc.
Department of information electronic information computer science and technology (e-commerce. Software engineering)
Cultivate applied innovative talents with a certain theoretical level, strong application ability and high comprehensive professional quality to meet the needs of local and domestic information industry development. This major is a key construction major in Wenzhou, and IT has established Microsoft IT College with Microsoft (China) Co., Ltd. to train software talents urgently needed by IT enterprises. Under the leadership of Wenzhou Information Office, three Wenzhou information security centers (Wenzhou information security training center, evaluation certification center and research center) were established. Cooperate with Taobao University to set up Taobao entrepreneurship class. At the same time, a training base has been established in cooperation with many enterprises, which has built a broad practical platform for students' training. The employment situation is good. After graduation, students can engage in technical development, teaching, scientific research and management in the information field in IT enterprises, state organs, related enterprises and institutions and education departments at home and abroad, and can also continue to study for master's degrees in computer and science and technology, software engineering, management information systems and other related majors.
Information management and information system (information security)
Cultivate senior professionals who have the theoretical basis of economics, management and computer science theory and technology, master the analysis and design methods of information systems and the theory and ability of information management, and adapt to the information management and information system management of middle and senior management departments, industrial and commercial enterprises, financial institutions, scientific research units and other departments.
Main courses: economics, marketing, international finance, international trade, information management, management information system, computer network and application, program design, etc.
Electronic information science electronic information engineering
Cultivate application-oriented senior engineering and technical personnel who can actively adapt to the needs of socialist modernization and local economic development, have innovative spirit, entrepreneurial ability and social responsibility, have a broad theoretical basis of electronic technology and electronic information, have a broad professional caliber, have strong practical ability in designing electronic information systems, have extensive adaptability and competitiveness to social needs, and can engage in the research, design, manufacture, application and development of various electronic equipment and smart home appliances. Students have achieved excellent results in the National Electronic Design Competition for College Students and the Smart Car Competition for College Students. At present, the employment situation is good, and the demand for talents in industrial enterprises is urgent. It is one of the majors with wide application and broad development prospects.
Department of engineering machinery engineering and automation
Cultivate application-oriented senior talents who actively adapt to the needs of socialist modernization and local economic development, develop morally, intellectually, physically and aesthetically, have innovative spirit, entrepreneurial ability and social responsibility, master solid basic knowledge of mechanical and electronic engineering, have professional knowledge and application ability in mechanical and electronic engineering, advanced manufacturing technology, mold design and manufacturing, automobile service engineering, and can engage in the design, manufacture, application, management and marketing of mechanical and electrical products in the field of mechanical engineering.
industrial engineering
Cultivate senior professionals who have a solid engineering technology foundation, modern management concepts, industrial engineering knowledge, quality and ability, and can engage in the planning, design, implementation, evaluation, innovation and decision-making of production, service and management systems.
Main courses: English for Science and Technology, Principle and Application of Single Chip Microcomputer, Computer Programming Language, Machinery Manufacturing Technology, Computer Network and Database Technology, Modern Manufacturing System, Technological Innovation, Marketing, Technical Economics, Modern Equipment Management, Project Management, Management Information System, Quality Management and Reliability, Human Resource Management, Introduction to Light Industry Products, etc.
civil engineering
Cultivate the initiative to meet the needs of socialist modernization and local economic development, develop morally, intellectually, physically and aesthetically in an all-round way, have the spirit of innovation, entrepreneurial ability and sense of social responsibility, have a broad basic theory and a broad professional caliber, have the ability of planning and management, design, research and development, and on-site construction of civil engineering projects, and can work in government functional departments, housing construction, urban infrastructure construction, construction management, investment and development, and have the ability of entrepreneurship.
Engineering Management
Cultivate the basic knowledge of civil engineering technology, engineering management and engineering economy, master the theories, methods and means of modern management science, be familiar with construction laws and regulations, be oriented by construction projects, and be able to engage in engineering construction investment and economic activities, construction, engineering cost, engineering project management, real estate development and management, etc. In the construction industry, real estate industry, engineering consulting industry and related business fields, he has entrepreneurial ability, practical ability and innovative consciousness, and has obtained basic application training for registered engineers in the industry.
architecture