Vipshop will sell brand discount products online on the Internet, covering famous clothing, shoes and bags, beauty cosmetics, maternal and child, home and other categories.
Tmall: A comprehensive shopping website.
2. Different concepts:
Vipshop: the authentic fashion sale mode of "selected brands+deep discounts+limited time snapping up", selling various famous products such as clothing, shoes and bags, beauty cosmetics, mother and baby, home and so on online.
Tmall: representing fashion, sexiness, trend and quality; Cats are naturally picky, picky about quality, picky about brands and picky about the environment, which happens to be the quality city that Tmall online shopping should strive to build.
3. Different goods:
Vipshop: online sales of famous products such as clothing, shoes and bags, beauty cosmetics, mother and baby, home and so on.
Tmall: mobile phone, 3c digital, household appliances, musical instruments, clothing, cars, home, beauty cosmetics, fast-moving consumer goods.
Vipshop:
Tmall:
Extended data:
Vipshop will adopt the online sales model and directly sell the products of manufacturers through its own online platform. At the same time, due to the long-term cooperation and trust relationship between Vipshop and brands and manufacturers, there are many cooperation modes between them, such as cross-quarter commodity procurement, unplanned inventory procurement, large-volume procurement, exclusive supply and so on. , you can achieve price concessions.
On August, 2065438 10, Vipshop will launch the "Weipincang" APP, which is mainly aimed at professional purchasing and small and medium-sized wholesalers.
Baidu Encyclopedia-Tmall
Baidu encyclopedia-vipshop