Your daughter loves beauty. When she went to college, she was not as strict as middle school. She can dress herself up. It's normal to wear lipstick and dye your nails and hair, not to do bad things. Our university should be like your daughter, not only her, but also other girls. It is possible to see her classmates do that, and she will follow suit. This is herd mentality.
So, your daughter is rebellious. Don't scold her, or even hit her. As a result, she will not listen to you more and more, and I'm afraid she will do extreme behavior. She is a college student, so don't spoil her and respect her rights and freedoms.