My friend made a lot of suggestions. "Many bookstores are losing money. I open Chen Guang stationery during my period. She told me that books don't make money at all. " "Media, selling value-added services. If the bookstore does well, students' personal information can be resold to education and training institutions through visual inspection. For example, opening a bookstore, especially for exams, is cheap and the cost can be reduced. All I can think of is borrowing books for free, such as paying a deposit of 100 (personal information of boarding), borrowing books in a specified amount, and then strengthening the traffic through the community and other means, so that many things can be done in the future. In theory, the wood problem is actually a little biased ... "
I made an analysis of this problem and listed some views as follows. The decline of traditional bookstores, taking Xinhua Bookstore as an example, depends on the government's rent reduction policy, the supplement of huge business ecology and the monopoly of teaching materials. Other types of bookstores are reference books and new independent bookstores, which are quite different from the traditional bookstores we imagined. Regarding this classmate's profit point of bookstore, my opinion is that books themselves are not profitable. Taking the campus bookstore as an example, there is a market for functional books such as textbooks, exam books and second-hand books. There are more profit points for out-of-book services.
(1) public examinations, postgraduate entrance examinations, law examinations, going abroad, qualification certificates and reference books should all be carried out, especially piracy has high profits; Second-hand books, second-hand professional textbooks, postgraduate textbooks, etc. , extension is one's deceased father grind materials, one's deceased father grind notes, physical education class public course answers, etc. Repeated use of two times has high profits; (3) Develop the social functions of bookstores, such as tea parties and interest groups mentioned in leaflets. This is a new type of independent bookstore, with reading club, reading club, small gathering, lecture meeting, consultation, depository, pet foster care and so on. , student union activities, class construction, online and offline access. ④ Integrate other functions, such as printing and copying, ID photo-taking, multimedia conference, canteen, coffee, tea bar, clothes, laundry, souvenirs, books. The second is to sell services, which can be self-employed or attract investment.
As for the accumulation of fans in bookstores, my opinion is that fans can only accumulate in a highly interactive or high-frequency format. Normal bookstores can only accumulate fans with few attributes, and most of them can only let students know the label "bookstore on campus". The frequency of book consumption is low, and the socialization in bookstores is a matter for consumers, not bookstores. The only thing that matters is the gathering effect brought by the movie bar and ball games, and the interaction between other subjects and the activities subjectively planned by the bookstore. From this perspective, it is difficult to form fans.
In my humble opinion, the real business center of campus is at the B end. Take Sichuan University as an example, the business of tea bars is often average, so casual customers who come to spend normally don't have to care too much. Under normal circumstances, this business tends to be stable in the long run, which is greatly affected by geographical location and less affected by marketing. And all kinds of training institutions, societies and clubs rely on their own business, which is blind, scattered and targeted. It has been said that high income, strong stability and great influence have a positive impact on self-employment.
Whether you are taking B-side business or planning marketing, the logic behind it is to give full play to the subjective initiative of the merchants who focus on planning marketing. United associations, enterprises, key figures and school groups are all marketing themselves, followed by marketing individual consumers. According to the characteristics of community economy itself, limited by geographical location, radiation radius and service format, its own profit space is easy to imagine and will reach its peak soon, and external profit point is a new space for key development.
This multi-attribute new book bar model designed by senior students was considered by me many years ago and recently discussed with my friends. Anything new comes out with a market, just a matter of size. To tell the truth, it has many problems. If you want to succeed, you need strong planning and marketing skills, otherwise many practical problems will give you a headache. Briefly list the questions for your discussion:
① Too many bookstore service attributes will be chaotic. For example, there are obvious conflicts between self-study such as postgraduate entrance examination and playing board games ... ② Limited by the size of the venue, it is impossible to integrate various services, and it is difficult to maintain considerable profits only by coffee, self-study, board games and express delivery. (3) Affected by the campus environment and consumption habits, many formats may not be profitable at all. For example, schools with well-equipped classrooms and libraries and enough study rooms will not come to bookstores to spend money on renting places. Other tea bars and cafes may not be very popular because some businesses in the same industry are scattered. (4) The number of founders and management teams, and the extent to which their planning, publicity and organizational abilities are exerted are related to the stock, increment and future development of the market. ⑤ Hard costs such as store rent, water and electricity, operating costs of manpower and activities, campus relations and competitors' means, whether it can maintain the benign operation of various businesses and make lasting profits, are the tests for the team and the market.
In any case, college students have entrepreneurial ideas and are brave in practice. This kind of courage and pursuit is commendable. If they start a business, I hope that students will actively participate in it, give young people who are struggling opportunities, tolerate the market, experience new things, and make the campus better. Finally, I wish them success in starting a business! Readers who have questions or suggestions can leave a message and there will be a reply. Valuable issues can be discussed openly in writing. The purpose of this book: tell the truth, do practical things, share true knowledge and make true friends. Although I am shallow, I value truth!