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This major trains professionals who have solid basic knowledge of economic management, are familiar with the theory and analysis methods of marketing, and can engage in marketing and management work in enterprises, institutions and government departments.
Students are required to master the basic theories of management and economics, be familiar with modern marketing theories and master the qualitative and quantitative analysis methods of marketing; Strong language and written expression, interpersonal communication and the ability to analyze and solve practical marketing problems; Master a foreign language skillfully; Master the basic methods of literature retrieval and data query, and have preliminary scientific research ability and strong practical work ability. 2. Degree and credit requirements:
Students of this major must complete 145 credits specified in the teaching plan before graduation. Among them, there are 45 credits for general education courses, 365,438+0 credits for basic courses of arts and sciences, 65 credits for professional education courses (including 2 credits for internship and 4 credits for graduation thesis), and 4 credits for elective courses. Those who meet the degree requirements will be awarded a bachelor's degree in management. Curriculum: (145 credits)
(1) general education course (45 credits)
Requirements: Class I core course, 24 credits; Class II special education courses, 15 credits (except computer class II courses); The third kind of general education elective course, 6 credits. (2) Basic courses of arts and sciences (3 1 credit)
Students should complete the first and second groups of 25 credits in the basic courses of arts and sciences, and 6 credits in the basic courses of humanities and law and politics. (3) Professional education courses (65 credits)
1. Professional required course (53 credits)
Course name, course code, credits, weekly class hours.
Term Notes Probability Theory and Mathematical Statistics Mana13000144+13 Programming Imana 1300233+ 13 Introduction to Management Mana13000333 Financial Management Mana 654. 38+030004 333 Research on English Curriculum Operation MANA 1 3000544+130006334 English Curriculum Management Information System mana 130007 3 4 Operation Management m ana 130008 3 3 4 Consumer Behavior Mana/Kloc-4 30055 3 3 5 Marketing Research mana 658+030062 2 2 6 Brand Management English Course MANA 130063 2 2 6 Internship Survey MANA 1300 16 2 0 8 Graduation Paper MANA 1300 17 4 0 8
2. Specialized elective courses (12 credits)
Course name, course code, credits, weekly class hours.
Terminology Notes MANA 130049 3 3 6 Analysis of Financial Statements MANA 130 12622 Cross-cultural Management in Spring and Autumn Period MANA 130 144 2 2 5 Advertising Mana 13065438. +080 2 2 6 Internet Marketing mana130181226 Gong * * Relationship mana 130 182 2 6 Business Negotiation of English Curriculum Mana130. Kloc-0/30 185 2 7 Marketing Frontier Lecture mana 654380 187 3 3 8 Sports and Entertainment Industry Marketing MANA 130 188 2 2 8 Business Communication Mana13028122. MANA 130290 2 2 7 B is allocated to MANA 13029 1 2 2 7 entity Mana 13029226.
(4) Elective courses (4 credits)
The marketing of Nanjing University can be seen by their teachers, and there are lecture courses later. I think you just need lectures.
Professional Director-Wu Zuomin, Associate Professor of Business School of Nanjing University, Deputy Director of Market Research and Consulting Center of Nanjing University, Director of China Market Society, Vice Chairman of Jiangsu Enterprise Management Association and Deputy Secretary General of Jiangsu Marketing Research Association. Research direction: marketing strategy, brand management teaching direction: the main achievements of marketing strategy research in the near future: more than 30 academic papers have been published in journals above the provincial level, and 5 projects have been presided over recently: the project planned by the Ministry of Education: systematic research on multinational companies' business strategy in China; The key project of social sciences in Jiangsu Province: Research on the transnational operation strategy of Jiangsu enterprise groups. The recent five awards are: the first prize of outstanding achievements in philosophy and social sciences in Nanjing, the third prize of excellent teaching materials, the cherry pine prize of Nanjing University, the double prize of Nanjing University, and the first prize of the last two China mobile communication awards. Other major academic part-time: academic member of Nanjing Tourism Planning Committee, academic member of Nanjing Qinhuai District Advisory Committee, judge of the 10th China Advertising Festival, judge of Jiangsu Advertising Achievement Award, judge of outstanding advertising works social service project in Nanjing: Nanjing 19 12 block. Member and Executive Director of Academic Committee of China Marketing Society, Deputy Director of Theoretical Committee of Jiangsu Marketing Society, Director of Market Research and Consulting Center of Nanjing University, and Executive Director of China Direct Marketing Research Center of Nanjing University. Published monograph textbooks include Marketing, Marketing Management, International Marketing, International Enterprises: Marketing, Advertising, Public Relations, Business Economic Management, etc. 12. He published nearly 50 academic papers in journals at or above the provincial level, and won the second prize for outstanding teaching achievements in ordinary universities in Jiangsu Province, the first prize for outstanding achievements in philosophy and social sciences in Nanjing, and the first prize for mobile award in business school of Nanjing University. Research direction: modern marketing theory and method, brand management and marketing communication teaching direction: marketing and advanced marketing management. Dr. Wang Guocai, Ph.D. in Management, is an associate professor and master tutor in Marketing Department of Nanjing University Business School. In 2007, he was named "party member of Nanjing University" and "Young Key Teacher of Business School of Nanjing University". He has published nearly 40 papers in authoritative core journals such as Consumer Research Progress, China Management Science, Journal of Systems Engineering, Economic Management, Quantitative Economy Research, Technical Economy, Forecast, Management Magazine, R&D Management, China Circulation Economy and Business Research. He has published five books (including co-authors) such as Operation Management: Manufacturing and Service Industry, Procurement and Supply Chain, and Marketing Channel and Retail Marketing, and provided management consulting and training in logistics and supply chain management, retail strategy, marketing channel design and marketing strategy for more than ten enterprises including Shanghai Baosteel, Shanghai Lianhua, Tianjin Steel Tube, Kelon Group, Jiangsu Salt Industry and Yurun Group. At present, he is an anonymous expert in Theory and Practice Evaluation of Systems Engineering, Journal of Management and Nanda Business Review. Research direction: marketing science and decision-making, marketing channel and retail management, consumer behavior and complex market theory, new economy and marketing innovation, logistics and supply chain teaching direction: retail marketing, marketing channel management, organizational marketing, marketing, logistics and supply chain management, data, model and decision-making Dr. Ma Yinqiu, adjunct professor of Nanjing University Business School. Teaching direction: management communication, business ethics Shen, associate professor of marketing department of Nanjing University Business School. Research direction: Intellectual Property Operation and Management Teaching direction: Economic Law and International Technical Trade, Dr. Feng Sixian, Deputy Director and Associate Professor of Finance Department of Business School of Nanjing Normal University. Teaching direction: securities investment, money banking, investment (intermediate), international finance (intermediate), doctor of economics, lecturer of Nanjing Normal University. Teaching direction: central banking, marketing, marketing channel management, game theory and information economics, financial management, microeconomics and macroeconomics. Dr. Tao, associate professor of business school of Nanjing Normal University. Teaching direction: microeconomics and international finance. Chen holds a master's degree in management, graduated from the Department of Business Administration of Nanjing University Business School in 2006, and is currently studying for a doctorate in management at Nanjing University Business School and a lecturer at Jinling College of Nanjing University. Teaching direction: management, human resource management, strategic management. Zhang Xun, Master of Management, School of Engineering Management, Nanjing University, Assistant Professor, Jinling College, Nanjing University. Teaching direction: Marketing, market research, marketing simulation, marketing channel management, Dr. Xiao Ye, lecturer of Nanjing University. Teaching direction: Master of Marketing, International Marketing and International Trade Management. Graduated from the Marketing Department of Nanjing University Business School in 2009. Teaching direction: marketing, advertising, retail marketing, etc.