catalogue

The first part of the entrepreneurial goal

Part II Product Brief Introduction

The third part is market analysis.

Part IV Scope of Business

The fifth part is marketing strategy.

Part VI Business Details

Part VII Enterprise Competition

Part VIII Business Management

Part IX Finance

Part X Risk Analysis

Part 11 Introduction to the Layout of Sub-restaurants

Part XII Celebrations

First, the entrepreneurial goal

According to the market demand and the consumption psychology of modern young people, reasonable and effective management and investment are adopted to establish a medium-sized to large-scale couple-themed restaurant chain company.

Second, product introduction

Open a theme restaurant in Qingtian, mainly designed for couples. The decoration and equipment of the restaurant are romantic, and the dining space of each couple is independent and separated from each other. In addition, the characteristics of couples are subtly influenced by tableware and dining table. Although the restaurant is mainly open to couples, singles or social idlers are also welcome.

Third, entrepreneurial analysis.

As the saying goes, food is the most important thing for the people, which shows the importance of catering. With the continuous development of social economy, the catering industry has developed by leaps and bounds in recent years, and all kinds of Chinese food, western food, fast food or special snacks have emerged one after another in the streets. How to stand out from such fierce competition and occupy market share is a problem we need to solve. We believe that the key to solve this problem is to grasp the psychology of consumers, attract consumers with the overall comfortable, warm and romantic environment and atmosphere of the restaurant, and prepare special services for couples with some subtle details, so as to enhance the feelings between couples, achieve a win-win goal, make couples happy and satisfied, and expand the business of the couple restaurant. According to the survey, there are no restaurants specially designed for couples in Qingtian at present, and only two restaurants are mainly for couples, which meets the requirements of consumers. Many couples used to eat in everyone's restaurant, but they couldn't feel the romantic atmosphere, and sometimes they were disturbed when eating, which was taboo for every couple. At present, some restaurants on the market have high prices and can't reach the level acceptable to the public, so they have to face closure. Some pursue low prices to attract consumers, which makes the quality of dishes and the overall environment of restaurants decline. After the couple went, they felt vulgar, tasteless and cheap, and the existence of the couple restaurant lost its meaning. Now, there are many couples in the street, but there is no restaurant dedicated to couples here. It is not that people don't need it, but that it has not been developed. It seems that this is a market vacancy with a wide potential market.

Four. scope of business

At first, the restaurant was dominated by Chinese food, supplemented by western food, and cooperated with the sales of various drinks. Business types will be adjusted according to the situation encountered in the development of restaurants.

Verb (abbreviation of verb) market strategy

The main target market is Qingtian Center and couples around the center. The publicity before opening can be carried out through wall advertisements and banners, and then in the form of leaflet network after everything is ready. The publicity content is the special opening date of the restaurant and various opening preferential activities to attract customers. Service is particularly important during the opening period, which almost determines the future fate of the restaurant. Therefore, during this period, we must strictly control all work, not seeking the best, but seeking better. In order to make the restaurant develop in the long run, various special activities and preferential ways are launched on important festivals such as Valentine's Day, Chinese Valentine's Day, Mid-Autumn Festival and Spring Festival.

VI. Business Details

The dining design inside the restaurant can be divided into two floors. The upstairs is composed of large and small boxes, and the interior design is similar to ktv. The two sides are divided into two sides, and the singing function is provided to some couples who like lively and unrestrained, and the singing function is not provided to couples who like quiet. The downstairs is designed as a hall to hold some activities. All the walls here have a strong sound insulation effect. There is a player in the hall that can play light music and order songs for guests. When there is no activity at ordinary times, the hall is reserved for individual travelers. If couples arrive at the same time, they can be served directly by the waiter. If a person arrives first and then arrives, he needs to record his own identity information and register part of the other party's identity information, so he can't enter before the other party reaches the identity information of both parties. Above the second floor are guest rooms, and the hotel will cooperate with Xiao Zhoushan. Visitors to Xiao Zhoushan can enjoy very preferential treatment here.

Seven, enterprise competition

In the long run, with the expansion of opening to the outside world and the sustained, stable and rapid economic growth, the income of urban and rural residents has increased and the living standards have been continuously improved, the catering industry in China has developed very rapidly. In recent years, the growth rate of the catering industry is higher than that of other industries by more than 10 percentage point. It can be said that China has ushered in a period of great development of the catering industry, with huge market potential and very broad prospects. Theme restaurant is a market with great development value, what's more, there is no such couple theme restaurant in Qingtian, and the competition is naturally much smaller. According to the clerk of some theme restaurants, customers who come to theme restaurants are not only for eating, but also for the additional services of the restaurant. Moreover, the layout of the theme restaurant for couples is also elegant, and couples can enjoy romantic atmosphere in addition to delicious food.

Business plan for lovers' restaurant II

First, the entrepreneurial goal

According to the market demand and the consumption psychology of modern young people, reasonable and effective management and investment are adopted to establish a medium-sized to large-scale couple-themed restaurant chain company.

Second, product introduction

Open a theme restaurant in Qingtian, mainly designed for couples. The decoration and equipment of the restaurant are romantic, and the dining space of each couple is independent and separated from each other. In addition, the characteristics of couples are subtly influenced by tableware and dining table. Although the restaurant is mainly open to couples, singles or social idlers are also welcome.

Third, entrepreneurial analysis.

As the saying goes, food is the most important thing for the people, which shows the importance of catering. With the continuous development of social economy, the catering industry has developed by leaps and bounds in recent years, and all kinds of Chinese food, western food, fast food or special snacks have emerged one after another in the streets. How to stand out from such fierce competition and occupy market share is a problem we need to solve. We believe that the key to solve this problem is to grasp the psychology of consumers, attract consumers with the overall comfortable, warm and romantic environment and atmosphere of the restaurant, and prepare special services for couples with some subtle details, so as to enhance the feelings between couples, achieve a win-win goal, make couples happy and satisfied, and expand the business of the couple restaurant. According to the survey, there are no restaurants specially designed for couples in Qingtian at present, and only two restaurants are mainly for couples, which meets the requirements of consumers. Many couples used to eat in everyone's restaurant, but they couldn't feel the romantic atmosphere, and sometimes they were disturbed when eating, which was taboo for every couple. At present, some restaurants on the market have high prices and can't reach the level acceptable to the public, so they have to face closure. Some pursue low prices to attract consumers, which makes the quality of dishes and the overall environment of restaurants decline. After the couple went, they felt vulgar, tasteless and cheap, and the existence of the couple restaurant lost its meaning. Now, there are many couples in the street, but there is no restaurant dedicated to couples here. It is not that people don't need it, but that it has not been developed. It seems that this is a market vacancy with a wide potential market.

Four. scope of business

At first, the restaurant was dominated by Chinese food, supplemented by western food, and cooperated with the sales of various drinks. Business types will be adjusted according to the situation encountered in the development of restaurants.

Verb (abbreviation of verb) market strategy

The main target market is Qingtian Center and couples around the center. The publicity before opening can be carried out through wall advertisements and banners, and then in the form of leaflet network after everything is ready. The publicity content is the special opening date of the restaurant and various opening preferential activities to attract customers. Service is particularly important during the opening period, which almost determines the future fate of the restaurant. Therefore, during this period, we must strictly control all work, not seeking the best, but seeking better. In order to make the restaurant develop in the long run, various special activities and preferential ways are launched on important festivals such as Valentine's Day, Chinese Valentine's Day, Mid-Autumn Festival and Spring Festival.

VI. Business Details

The dining design inside the restaurant can be divided into two floors. The upstairs is composed of large and small boxes, and the interior design is similar to ktv. The two sides are divided into two sides, and the singing function is provided to some couples who like lively and unrestrained, and the singing function is not provided to couples who like quiet. The downstairs is designed as a hall to hold some activities. All the walls here have a strong sound insulation effect. There is a player in the hall that can play light music and order songs for guests. When there is no activity at ordinary times, the hall is reserved for individual travelers. If couples arrive at the same time, they can be served directly by the waiter. If a person arrives first and then arrives, he needs to record his own identity information and register part of the other party's identity information, so he can't enter before the other party reaches the identity information of both parties. Above the second floor are guest rooms, and the hotel will cooperate with Xiao Zhoushan. Visitors to Xiao Zhoushan can enjoy very preferential treatment here.

Seven, enterprise competition

In the long run, with the expansion of opening to the outside world and the sustained, stable and rapid economic growth, the income of urban and rural residents has increased and the living standards have been continuously improved, the catering industry in China has developed very rapidly. In recent years, the growth rate of the catering industry is higher than that of other industries by more than 10 percentage point. It can be said that China has ushered in a period of great development of the catering industry, with huge market potential and very broad prospects. Theme restaurant is a market with great development value, what's more, there is no such couple theme restaurant in Qingtian, and the competition is naturally much smaller. According to the clerk of some theme restaurants, customers who come to theme restaurants are not only for eating, but also for the additional services of the restaurant. Moreover, the layout of the theme restaurant for couples is also elegant, and couples can enjoy romantic atmosphere in addition to delicious food.

Eight, personnel organization and management institutions

The restaurant is divided into six departments: catering department, finance department, housekeeping department, kitchen, food delivery department and security department (engineering department).

Nine. financial analysis

1. Expenditure: restaurant+room rent is 80,000 yuan per year, decoration equipment is 5 million yuan, publicity expenditure is 5,000 yuan, raw material expenditure is 200,000 yuan per month, and employee salary is 250,000 yuan per month.

2. Income: The monthly income is 650,000-850,000 yuan per month.

Business plan for college students to open clothing stores

I. Introduction of the Project

Now in the 2 1 century, people's requirements for food, clothing, housing and transportation are getting higher and higher. With the continuous progress of society, people have not only kept warm about wearing clothes, but also respected others. The clothing industry has relatively little investment funds, considerable profit and quick capital recovery.

But the competition in this industry is very fierce, just like a piece of branded milk, there are countless ants eating this cake. Whether we can finally become the main occupier of this cake depends on what kind of market positioning we choose and our lifestyle; It is most important for consumers to appreciate their products; This is the most important basic principle we will face. As long as your product caters to most consumer groups, you are the winner overnight.

At the same time, innovation will also be a sign of success. You can't just distinguish yourself from the traditional clothing industry. Only by continuous innovation can we adapt to the development of society.

Second, the project team

We define our consumer group as 18 to 26-year-old women. First, their consumption level is not very high. Because our funds are not enough, I will face this group of young consumers. Moreover, they have a strong desire to buy, are fashionable, pursue fashion, have personality and dare to try new things.

Commodity ordering

As our target audience is women aged 18-26, the style should be fashionable, novel, avant-garde and exaggerated. The price will be set at the middle and low level, which will be popular, make customers feel "value for money", attract others' attention and lead the fashion.

Third, the location of the store.

We will open stores near the commercial streets and residential areas in the bustling business district. People of all ages and social classes have a large flow, so it is easier to choose the style or type of clothing. The more shops that operate the same kind of goods, the more opportunities for customers to compare and choose here, so if they can concentrate on a certain location or block, they will be more attractive to customers.

Fourth, the channels for purchasing goods.

We need to find some high-quality clothing manufacturers.

Verb (abbreviation of verb) market strategy

First of all, unlike the traditional clothing industry, our clothes are designed by ourselves, which can not only reflect the uniqueness of our clothes, but also contact manufacturers for production, thus reducing one process and reducing the cost.

At the same time, the purchase of second-hand clothes will be introduced, which will become another fashion, economy and environmental protection after our modification. And we will publish more fashion designs on major websites, so that we can find new designers, and the salary of new designers will not be too high. Therefore, custom-made clothing stores are more suitable for avant-garde, can quickly digest and absorb fashion trends, and at the same time hire experienced tailors to make up for the shortcomings of insufficient cutting technology.

Customers can not only take the look in the magazine to the store, but also tell their ideas to the designers in the store according to their favorite fabrics, and make them come true through communication. Therefore, unlike the one-time shaping of buying ready-made clothes, custom-made clothes generally go through many steps such as cutting, design, plate making, modification and approval.

Different from the previous tailor shop, making clothes is as simple as that. Custom clothing stores need to incorporate fashion elements. At the same time, it is also necessary to give pertinent opinions and suggestions when designing fashion and wearing effect suitable for customers according to their hair style, skin color, figure, temperament, occupation and wearing occasion.

When everything is ready, we are ready for the official opening ceremony. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities.

(1) Surprise of first visit to the store

The first one to spend in our store can be 6. 60% off, the second place can be 60% off. A 20% discount is subject to availability.

(2) Increase the possibility of coming to the store next time.

(1) conveys the information that new goods are on the shelves every week.

(2) Use the customer database to give them a small favor under some excuse, and let them come to the store to get or inform them of the discount news, or send out-of-season clothes (to be quantified) or birthday gifts for free.

Abstract of intransitive verbs

I think the competition in the clothing industry is very fierce now. Only by constantly meeting the needs of customers can we get out of that unusual road and succeed.