What are the background requirements for applying for public relations in American universities?
Applicants do not need to have a professional background, and some language majors, literature majors and media majors can be transferred to public relations majors. But the applicant's interest in this major is inevitable. Practical experience can be an assessment standard for applicants who are enthusiastic about this major. Moreover, many universities in the United States generally prefer some applicants with certain relevant work or internship experience. On the basis of taking some public relations courses, students can use their vacation time to practice in some public relations institutions, public relations companies or the public relations department of a company to understand the basic process of public relations work. On-the-job candidates, if their work has nothing to do with public relations, are also strongly recommended to have the opportunity to transfer to some public relations departments for practical work, with the aim of accumulating certain public relations experience, which will also be of great help to the applicants.
American public relations professional application conditions:
Hard conditions:
This major is undoubtedly an important factor for the school to assess the applicant's GT score. PR major requires higher language ability of students. Generally, the scores of IBT are above 100. If IELTS is the best, you can get more than 7 points. For GRE, the requirements for mathematics are not high. If the old GRE 500 is above, some schools don't even have clear requirements. But for oral, the requirements are higher. The old GRE requires more than 500 points, and the new GRE requires more than 150 points. For example, the USC before 10 requires that the TOEFL IBT of the applicant be around114-115.
Soft conditions:
Many universities in the United States generally prefer some applicants who have some relevant work or internship experience. On-the-job candidates, if their work has nothing to do with public relations, are also strongly recommended to have the opportunity to transfer to some public relations departments for practical work, with the aim of accumulating certain public relations experience, which will also be of great help to the applicants.
There are no special requirements for the application materials of public relations major, but because this major requires high language ability and writing ability, rich language expression ability and good personal background will be of great help to the application when writing personal statements. Of course, some schools have special requirements, such as Boston University, which requires students to shoot a three-minute DV short film. This is difficult, but it will play a very big role when used well.
American Institute of Public Relations:
1? University of southern California
USC PR is called strategic public relations. Its basic courses include public relations research and evaluation, introduction to strategic public relations, strategic public relations management, public relations case discussion, public relations writing and so on. Judging from the curriculum, this PR course in Southern California can help students learn many solutions to public relations problems encountered in practice.
New york University.
New york University Public Relations &; There are two subdivision directions of enterprise communication, public relations management and enterprise and organization communication. The former is aimed at public relations management outside the enterprise, while the latter is aimed at public relations management inside the enterprise. If you have majored in public relations as an undergraduate, and have taken many basic courses on public relations, and want to further study in a certain research field at the postgraduate stage, NYU is worth considering.
3? Boston University
The required courses of Boston University are designed flexibly, and middle school students can choose according to their own preferences. Considering that foreign students' mother tongue is not English, there are writing classes for foreign students. The course mainly teaches the basic theory and research methods of communication, and rarely teaches the theory of PR, a professional branch. It can be seen that the PR major of BU attaches importance to students' basic theory of communication.
Application conditions: TOEFL 100, GPA:3.0 or above.
University of Miami
The public relations major of Miami University is biased towards public relations advertising, and there are still many courses about advertising, such as the relationship between international advertising and public relations, the integration of advertising media, advertising management and so on. This major also involves public relations management conducted by some non-profit organizations and government agencies in the form of seminars.
Purdue University
Public relations and problem management in Purdue University is a course combining theory with practice. We not only pay attention to the study of theoretical knowledge, such as media theory and research courses, but also cultivate students' ability to analyze and solve practical problems, mainly involving politics, international relations management, public health, environmental pollution, crisis management and so on.