How to write a WeChat tweet in WeChat official account has become a headache for WeChat operators. They racked their brains to plan an article that they thought was good, but in the end they read only a few hundred articles, most of which were forwarded by their colleagues and bosses. I feel the same way about such a tragic experience. Let's talk about the practical methods and simple ideas of creating a good tweet from the perspective of communication.
First of all, we must clarify the meaning of the content.
The official WeChat account has already passed the dividend period, and now almost all the strong retention is due to its high-quality content. Usually people's understanding of content is text+picture+typesetting, but it's far more than that!
Simply put, content = graphic+interaction+interaction.
Graphic and text are the text content in our usual sense, including the design of pictures, the application of multimedia, the overall typesetting, etc., and of course, the title of the cover, the picture of the cover, the abstract, etc.
Interaction is the communication between operators and readers, including praise activities, message reply, message selection, etc., which can produce rich text content and UGC effect;
Interaction is brought by the media settings of WeChat itself, because WeChat tweets have an interactive action of clicking to open the text when pushing the official WeChat account, which is actually part of the content.
Knowing the composition of the content, we can see that the content of a good tweet should not only focus on the quality of pictures and texts, but also take into account the interaction with fans and the interactive experience of fans, which are often ignored.
The forwarding and sharing of a piece of content mainly comes from two aspects: the sense of impact and the amount of information.
The sense of shock refers to the degree to which information catches people, which is usually reflected in the title, cover picture, the first paragraph of the text, and of course, the interactive gameplay that will explode the circle of friends every once in a while. There are many such examples.
"Reasons why you should never buy an Iphone7" and "Poverty"
"Several reasons why I don't buy a house in Shenzhen" and "poverty"
"How to peek at the beauty around your girlfriend without being found" "I didn't expect you to be such a person"
……
The amount of information is the usefulness of information. The more effective information and dry goods content, the more fans are willing to collect and share.
Since title and text are the two most important aspects of tweets, here are some suggestions for these two points:
Three suggestions for the title: