1, complete the market survey.

Before opening a milk tea shop, college students should do a good job in market research and establish a detailed question-and-answer survey to understand the current industry demand of milk tea beverage market. We can start with milk tea consumers, listen to consumers' feedback and suggestions, and know in advance what products can attract consumers and what decoration style is more eye-catching.

If the local milk tea market is full of development space, or there are too many competitors in the same industry, it is self-evident that it is difficult to open a shop in the milk tea industry even if the market space is large. At this time, it is necessary to carefully choose whether to open a tea shop in the local area.

Step 2 investigate the location of the store

It can be said that the store location is the core element of a tea shop. When choosing the location of the store, we need to be far-sighted and consider from many aspects. Not only the current passenger flow and exposure, but also the consideration of seasonal changes and urban planning content. Of course, in big cities, especially in first-tier cities such as Beishangguang, the level of rent needs special consideration.

If you have economic conditions, you can choose to open a tea shop in a pedestrian street or shopping mall. Passenger flow will be guaranteed, and the probability of site selection error is much lower.

3. Do a good job in product positioning

Before the opening of the milk tea franchise store, we must do a good job in vertical positioning, including the audience, price positioning and decoration style of the store, and build our own brand image. The audience of the tea shop mainly comes from young people born in 1980s, 1990s or even 00s, and people in childhood. According to the characteristics of different groups of people, combined with the current hot spots to promote the store concept.

Taking Miguo tea shop as an example, the brand can give consumers a good sensory impression in popularity, tea, decoration and service, which greatly promotes the business of the shop. At the same time, the United States provides a series of perfect franchise support, so that franchisees do not have to worry too much about the operation of the store. Its assistance will start from the location of the store and will not stop at the later stage of the store operation. Headquartered in Hangzhou Boduo Group, 19 years focused on the sharing of tea management experience, which can guide entrepreneurs well and reduce detours and mistakes. For many problems and conditions in the steps of opening a store, it can be well solved and can better reduce the consumption of investors' time and energy.

In this increasingly competitive milk tea market, if you want to run a good milk tea shop, you need to constantly introduce new products to stimulate customer demand, and at the same time do activities to better serve the public. For college students, a small investment in milk tea project is an advantage. Their young and innovative spirit can meet the needs of modern tea industry and the milk tea shop can be more successful!

In the process of joining, if in doubt, you can refer to the "six-step joining method" introduced by China Joining Network to reduce the risk of joining.