1. The first category is newly opened stores, which are sponsored to get publicity as soon as possible. This kind of business is easy to communicate, and once you find interest, you have a 50% chance of getting sponsorship.
2. The second category is that they have sponsored, and they have great doubts about the publicity effect after sponsorship and are wary. If you meet polite businessmen, you can try to make further efforts to see if there is any hope; If you have a bad attitude, you can quit.
3. The third category is some relatively large enterprises, which have fixed publicity funds every year; Of course, the activity planning of cooperation with such businesses should be one to two months in advance, and it usually takes half a month for the business funds to be approved.
The main skills include the following:
The first is active appointment. Reservation methods mainly include telephone, fax, e-mail, SMS, invitation letter, etc. Pay attention to the choice of appointment time when making an appointment, and don't choose lunch break, sleeping, eating and other time points; At the same time, we should pay attention to the language of dating and show sincerity through language.
The second is to follow up in time. After the appointment, you should keep in touch with the sponsors, master the methods, don't make the other party bored, and also ensure that the follow-up will be smooth and not fall short.
Reconfirm the interview. When determining the interview time with the sponsor, prepare the relevant materials and sponsorship plan first; In a formal interview, you should think more about sponsors during the conversation to see what sponsors want and what benefits sponsorship can bring to each other.
Finally, do the aftermath. After the interview, remember to do a good job in the aftermath. Don't think that everything will be fine after signing the sponsorship agreement. Communicate with the sponsors.
What sponsors value is the publicity influence and word-of-mouth of sponsorship activities. When you sponsor, you must consider the problem from the other side's point of view, and you can only get it if you give up properly.