Since you have such an idea and your brother is doing it, you might as well ask him about his precautions and experience.
You say you are too timid to face your classmates, but since you can ask questions here, it shows that you are very courageous and thoughtful. Not everyone will know each other when they meet, so there is no need to be afraid. Just like eating every day and taking a bath every week, I see many strangers every day and I am seen by many strangers. Do what you want.
Of course, it's always difficult at first. You can relieve stress with your good friends. You can also make some posters and put them on the bulletin board first, or you can give some discounts in advance. But the most important thing is honesty, quality and service attitude. Don't disappoint or leave a bad impression on those who believe and buy your goods.
Maybe you will have good sales and business in the future, or you may apply for Taobao's online shop to attract business, but please don't delay your studies. Please don't be discouraged when you are in trouble. Believing in yourself is your confidence. There is no problem that cannot be solved, and this is optimism! I wish you a smooth sailing! Get what you want.