Entrepreneurial activities are closely related to economic growth and employment. The following is a short story I shared about college students' entrepreneurship at school. Welcome to read!
In the past two years, a large number of boutique fruit shops have emerged on the streets of Wuhan. Qinqin Orchard is a new force from Wuhan. 20 10 was established, and now there are 22 stores with sales of 28 million last year. Surprisingly, its founder is a college student who graduated from Huanong.
I only slept for two hours a day at the beginning of my business.
Hu Yong was born in 1988. On 20 10, a sophomore of Agriculture and Forestry Economics and Management College met her entrepreneurial tutor Tang. At the age of 69, he contracted 300 mu of wasteland in Jiangxia. They decided to open up wasteland to plant melons, pull up stumps and turn over the ground. The melon was finally planted and eaten by wild boar before it was ripe.
During the summer vacation of sophomore year, Hu Yong and several classmates set up a stall at school to sell melons, named "Kissing Orchard". From Huanong to Jiangxia, a load of watermelons is about 500 Jin, and Hu Yong rides an electric tricycle back and forth in the scorching sun every day.
In junior year, Hu Yong and his team members raised 40,000 yuan to open their first store in Huanongmen. They go to the fruit market to buy watermelons at 3 am, usually return them to the store at 8 am or even 10, and sometimes have classes.
It's already midnight 12 o'clock, and it's usually morning 1 o'clock after the goods are ordered and the accounts are settled. After sleeping for two hours, I rode an electric car to buy melons in Jiangxia. In this way, I spent most of the summer.
Selling fruit with big data thinking
Huanong's shop is too remote. Hu Yong and his team members tried many ways to promote sales, but they still lost money. Hu Yong said that after analyzing the daily business data, he came to the conclusion that as long as the number of active members reaches 800, he can make a profit.
Sure enough, after losing money for three months in a row, business turned around. "The most powerful day sold more than 3,000 orders, and the income from running water reached 28,000 yuan a day."
He consciously counted the fruits sold, built his own data analysis model with the team, and got the "inventory management method" and "gross profit margin algorithm".
After the success of Huanong Store, they opened branches in universities in Jiangxia, walked out of the campus and opened the store to the community. On 20/0/3, the first standard store in Qinqin Orchard opened, and on 20/0/4, five direct stores and more than ten franchise stores continued to open. Now, they use "internet plus" to open up online sales channels, and 22 physical stores and direct stores have expanded to Suizhou, Huangshi and other cities.
Seeking a new breakthrough in operating mode
In 20 13, Qinqin Orchard opened its first boutique, and Tianxiang Orchard, a local boutique fruit shop in Wuhan, was also established at this time. In 20 14, Shenzhen giant fruit boutique Baiguoyuan entered Wuhan, with stores all over three towns in Wuhan. 20 15 the competition in Wuhan fruit industry has entered a white-hot stage, with more than 200 fine products alone.
"The fruit industry in Wuhan has experienced an introduction period, and now it is in the growth stage and has not yet entered a mature stage." Hu Yong said that over the years, he has witnessed and participated in the transformation of Wuhan's fruit industry, and never dared to slack off. "If you want to develop, you must make a breakthrough in the operation mode."
His desk at home is full of books on economics and management, which he turns over every day after work. He also encouraged employees to study together: "We hold a' Kissing Orchard' reading meeting once a month, and everyone makes reading notes into PPT and communicates together." "From products to models to capital, we still have a long way to go. This makes me feel quite interesting and more motivated. " Hu Yong encouraged himself in the circle of friends.
Feeling:
Fruit is a highly competitive industry with a certain degree of professionalism. Hu Yong's success depends on his willingness to think more than ordinary operators, grasping key links in business processes and adjusting strategies in time. For example, when he opened his first fruit shop, although he began to lose money, he knew that the key point to turn the situation around was the number of members, how long he could earn after losing money, and limited the risk to a controllable range. This kind of risk awareness comes from the previous experience of stall failure, and those setbacks he experienced are the intangible capital of his entrepreneurship.
At present, their development is also facing a crossroads. Choosing to open stores in more cities can only be used as a strategy, not a strategy, because their competition with their peers is inevitable. What we should do more is to define our business attributes, integrate resources and form core competitiveness.
The Story of College Students' Entrepreneurship in School 2 In a studio on the 8th floor of Xinhua Bookstore Office Building 1 10, Shiyan City, Hubei Province, the square meter house is divided into four classrooms, and the walls are covered with sketches and oil paintings. This is the art studio of sophomore Wang Huijie-Diandian Studio. Wang Huijie founded the studio only for half a year, and his annual income has reached 654.38+10,000 yuan, making him famous in the city.
Entrepreneurship: Borrow 50,000 yuan to take over the studio.
Wang Huijie is 20 years old. When I was a child, Wang Huijie was very naughty. What impressed his parents most was that as long as he was given a watercolor pen, he could play alone for a day.
"His masterpieces are hung on the walls and sheets at home," Wang Yi, Wang Huijie's father, said with a smile. "After primary school, the art teacher found him very talented in painting and often took him to national painting competitions and won many prizes."
On October 20 14, Wang Huijie was admitted to Hubei Automobile Institute, majoring in automobile modeling design. "I work part-time in two studios. After class, I rode a motorcycle to the studio to teach, and returned to the dormitory at 8 pm to start working again. " Wang Huijie often hears stories about his brothers and sisters starting their own businesses. He is determined to start his own business.
Shortly after his sophomore year, he heard that he was working part-time. A studio had to be transferred because the boss had no energy, and the transfer fee was 52 thousand.
After much consideration, Wang Huijie told his parents about the idea of starting a business, and wrote a 50,000-yuan loan in person to show his sincerity. His parents agreed to his request. "The family is not rich, but I am willing to give him money to rest."
In February last year, 65438+, Wang Huijie officially took over Diandian Studio.
Harvest: The annual income of starting a business for half a year is 654.38+10,000 yuan.
With a debt of 50,000 yuan, zero studio funds and a shortage of teachers, Wang Huijie's confidence has not been dispelled by the embarrassment of starting a business. "15 students followed me to the new studio. I must ensure the high teaching quality of the studio and create a better studio environment for them." Wang Huijie hired a famous painter at a high price to give lectures to students on the spot.
In order to ensure the normal operation of the studio, he substitutes for classes during the day, carries plates in restaurants at night, and sets up stalls in the square to sell paintings.
Recalling the most difficult days, Wang Huijie said that what moved him most was a young couple. "Every time there is a stall in the square, many people ask for the price, but few people buy it. For more than a week, not a single painting was sold. Until one day, a young couple passed by and took a fancy to the portrait of a little girl and spent more than 200 yuan to buy it. "
"Now I have finally paid off the 50,000 yuan I borrowed from my parents." Wang Huijie said with relief. At present, there are more than 20 students and 4 teachers in his studio, and he has earned 654.38 million yuan in the past six months.
In March this year, the first batch of art candidates took part in the college entrance examination, and Diandian Studio won a great victory with a pass rate of 100%. "The studio art test scores are among the best in the whole Shiyan area." Wang Huijie said proudly.
Feeling: Entrepreneurship actually requires courage.
"I have no experience in choosing to start a business, which is difficult and risky, but I will never regret choosing this path." Wang Huijie said that starting a business is a long process, which requires entrepreneurs to have persistent perseverance and fearless courage, and overcome difficulties step by step to succeed. "I am very glad that I met like-minded people along the way, which protected my initial heart and gave me the courage to overcome everything."
Wang Huijie plans to set up a sub-studio by the end of this year, which means that the students and teachers in the studio must be expanded and need a lot of money. "I achieved good results in the first year, which laid the foundation for the future development of the studio. I believe that as long as the spirit of Excellence is maintained, the studio will definitely get better and better. "
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