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Master of Fine Arts returned to his hometown to raise pigs and raised black pigs with sweet potato leaves.
What is good pork like? In the eyes of pigs who came to Pingtung after 1980s, it should be "pork with homesickness". Yesterday, Xiang Pingdong buried himself in lard, pork and lard residue in the warehouse of Luoyan Island in East Lake Scenic Area? During the day, it is busy and fulfilling to tidy up the shelves. Few people know that this young swineherd is also a master of fine arts. Just because he wanted to "do what he likes", he resolutely closed his company in Guangzhou and went back to his hometown to raise pigs.
Master of Fine Arts returned to his hometown as a swineherd.
The panel is dark, wearing glasses and laughing brightly. When we first met, it was difficult to associate Xiang Pingdong with the "swineherd". Xiang Pingdong is a native of Yang Shuping Village, Songmuping Town, Yidu City. 1999, selected by Hubei Academy of Fine Arts? He was admitted to the Fine Arts Department and became the first college student in the village. In 2003, he was admitted to Guangzhou Academy of Fine Arts as a postgraduate majoring in advertising design. After graduating from master's degree, I entered a brand design company. Two years later, he resigned. Industry, set up its own brand design company in Guangzhou, the operation is basically stable, and gradually on the right track. At the end of 20 12, Xiangpingdong unexpectedly shut down the company in Guangzhou. "Want to go back to the countryside to do something you like? Things. "
When the father heard his son's idea, he was anxious: "It's hard to train a graduate student and do some decent work." What are you fooling around with! "Xiang Pingdong patiently explained:" It is not a scandal for graduate students to raise pigs. I want to raise a pig different from others-a black pig fed with coarse grains and vegetables. "
Xiang Pingdong came to the mountain in Zigui, Yichang, and partnered with others to raise black pigs.
Raising pigs with ancient sweet potato leaves
The way to raise pigs in Pingtung is to cooperate with farmers. The breeding base will raise the piglets to two months old and hand them over to the farmers for breeding. After seven or eight months, these pigs will be recycled to the base. Other people's pigs can be slaughtered in 4 months after being fed feed? Column; His pigs are all kept in captivity, and all they eat are corn, sweet potatoes, vegetable leaves and so on. It takes 18 months to grow to 200 kg, reaching the standard of slaughter. "Black pig I gave me the definition of' raising pigs in the ancient way, the way of nature'. Just follow? Follow the way farmers have naturally raised pigs for thousands of years and raise green and healthy pigs. " Xiang pingdong said.
In Xiang Pingdong's hometown, there are also villagers who cooperate with him. Wang Changyu, a villager from Yang Shuping Village, Songmuping Town, Yidu City, said that among the more than 30 farmers in the village 100, more than 30 households have cooperated with Xiangpingdong to raise black pigs, and his family has already raised 15 black pigs.
The reporter saw in the black pig stocking video shot in Pingtung that the contracted farmers drove the pigs to the hillside, and corn, sweet potatoes and vegetable leaves were scattered on the ground. The black pigs immediately formed a group and arched each other for food. To Pingdong, every day, farmers will send him a video of the stocking situation of the day. Although he is in Wuhan, he has been paying attention to the growth of black pigs.
Want to catch up with the black pig with the new third board
Although the breeding base is far away in Zigui, Yichang, Xiang Pingdong has set up an experience base in Wuhan to show the company's products to customers. From breeding to sales, Pingtung removed all intermediate links and directly faced customers.
"pigs should also be sold artistically." Xiangpingdong's products are all light green packaging, which looks particularly refreshing. Lard is packed in a delicate glass jar and covered with a simple sack, which has a quaint aesthetic feeling.
Last May, I enrolled in Wuhan University EMBA course in Pingtung, learning new business models and concepts, and at the same time accumulating resources and expanding contacts. On the eve of the Spring Festival, Xiang Pingdong led the sales team and shuttled through the annual meetings of various chambers of commerce to promote the local pork he raised. How much is a catty of black pork? 35 yuan to 40 yuan, because of its reliable quality, sold only 400 heads a month before the Spring Festival last year. In more than two years, 1500 black pigs were successfully sold to Pingtung.
"Circle marketing" is not enough. Xiangpingdong plans to open 10 butcher shop in Wuhan senior community this year. 1 In late June, Hankou Houhu opened its first butcher shop.
Xiangpingdong's pig business has also attracted some investors to come to you. In early February, it received an angel investment of 2 million yuan from Guangzhou investors. "Not only improve the quality of life on the dining table, but also let? Everyone feels the joy of slowing down. " Xiang Pingdong hopes that his products can carry and convey traditional culture and simple values. He plans to push the black pig brand to the new third board next year, and is currently actively preparing.
Xiang Pingdong, as an outstanding graduate, was invited back to his alma mater to give this lecture. In 2003, Xiang Pingdong graduated from the Fine Arts Department of Hubei Academy of Fine Arts and was admitted to Guangzhou Academy of Fine Arts as a graduate student. Xiang Pingdong, who is engaged in creative design, returned to her hometown Yichang two years ago to start raising pigs. Last June165438+1October, Xiang Pingdong appeared in Wuhan as the general manager of Wuhan Farmhouse Agricultural Development Co., Ltd., participated in the wealth creation competition organized by the Communist Youth League Committee, and broke into the top 15. Since the company was born half a year ago, many angel investment companies have been paying attention to their growth, but he has carefully kept a distance from the "angels". He hopes that the brand of farm house black pig he founded can develop according to his original intention and become a dark horse in the black pig market.
Xiang Pingdong's story: I once had no money to go to college, and I couldn't afford the tuition.
"I returned to this city with gratitude." As a young entrepreneurial role model, Xiang Pingdong is not afraid to admit his embarrassing past.
Xiang Pingdong is a native of Yang Shuping Village, Songmuping Town, Yidu City. 1999, Xiang Pingdong, 19 years old, admitted to Hubei Academy of Fine Arts. As the first college student in the village, everyone in the village is proud of him, but he is worried about not being able to pay the tuition: Xiang Pingdong's mother died when he was 8 years old, and his father worked in a local coal mine with a meager income. The fine arts department he applied for only costs 6500 yuan a year. The students have successfully completed registration and military training. The school has reserved a student status for him for one month, hoping that he can collect tuition fees and report for duty within one month. Desperate, Xiang Pingdong had to turn to this newspaper for help.
"I really want to go to college." /kloc-On September 20th, 0/5 years ago, Wuhan Evening News reported an article on the front page of Xiang Pingdong, expressing his inner desire.
The day after the report was published, Wang Shaojie, then vice governor, instructed not to let poor students drop out of school. Many enthusiastic readers donated money to Pingtung one after another, and soon collected tuition fees for Pingtung.
With the donation from readers, I have mixed feelings about Pingtung, leaving a thank-you letter to readers and the editorial department of this newspaper: "I am an ordinary student, and I have experienced a complicated emotional turning point in these ten days. It turned out that I hesitated for a long time at the gate of the evening paper with little hope before sending a letter of help to a strange editor. A few days ago, I was disappointed in my study, wandering in the street, looking for a job everywhere, and then getting everyone's selfless care ... "
Seeing the stationery stored by the reporter and the thank-you letter that has begun to turn yellow, I showed a surprised expression to Pingdong: I didn't expect you to store this. When the reporter asked him if he remembered the contents, he only said four words: "unforgettable."
He remembers spending the night on the sofa in the corridor on the 6th floor of the Evening News. He remembers that the staff of the cultural and educational department took out their meal cards and invited him to the dining hall. I remember that a laid-off female worker rushed to the newspaper office from Hanyang to donate 100 yuan for him. ...
"Although I have to pay more than 30,000 yuan for four years of college life, I am confident that I can complete my studies through my own labor and turn the help of society into the driving force for struggle. I request to be a volunteer in the Evening News Reader's Public Welfare Support Center and join the activities to help more unfortunate people. "
The reporter learned in an interview yesterday that Xiang Pingdong has been keeping good contact with some readers who have funded him. "Although I am not yet successful, I have not let them down. I have always been grateful for their selfless support."
Xiang Pingdong revealed that his farmhouse practiced the ancient method of raising pigs to ensure the quality of pigs. From breeding to sales, the whole industrial chain removes all intermediate links and directly faces customers. Because of the reliable quality, only 400 pigs were sold one month before the Spring Festival. "Doing one thing well is also a reward for my society."