Small opening
Three meals a day, how many meals will a person eat in his life? Or green tea, or delicious food, what is the taste left in your mouth?
People have feelings for taste. The same person, eating different meals will produce different emotions; The same meal, different people will have different tastes.
A dish, a meal, tells the life feeling of a businessman and the hard course of an enterprise.
There is nothing unusual about eating rice, but the key lies in how and what to eat.
Introductory songs (Tanci (Tanci) and some local operas)
Chew life
Wenbao reporter Zhu
Confucianism regards "self-cultivation, keeping the family in order, governing the country and calming the world" as the ultimate life track, but the common people say that "people are iron, rice is steel, and they will be hungry without eating a meal". Whether you are a great scholar or a big businessman, eating is an essential lesson in life.
How particular is the diet? Regardless of local flavor for the time being, the eight major cuisines are just a handful of vegetable roots, so Hong Yingming of the dynasty wrote a book called "Talking about Vegetable Roots".
In fact, whether it's delicacies or radish roots, the key is whether you can chew the taste. If you can chew the delicious food carefully, you will definitely see the vicissitudes of life from the bumps. & ltbr p = ""> In China, eating is often given more meanings. In shopping malls, "dinner" is a stage for businessmen to communicate. Rumor has it that not long ago, California Governor Arnold Schwarzenegger visited China, and the organizer invited China businessmen and celebrities to have dinner with Arnold * * *, and clearly marked the ticket for the "second sponsor" at 50,000 yuan, and the company's assets must be more than 50 million yuan, so someone broke the price.
This meal can be described as "expensive", and I believe that ticket buyers should also remember this meal. However, cheap meals may be more memorable. In the mind of Niu Gensheng, chairman of Mengniu Group, the round sesame seed cake made him unforgettable. Even after 20 years, at the Hilton Hotel, he still remembers the "delusion" of that year: "If only I had a chance to eat enough in this biscuit shop in my life."
This old cow's unforgettable sesame seed cake represents a re-examination and review of the wasted years of the year, and can better remember the hardships of starting a business. Similarly, Mao Zedong has been giving directions all his life, but in his later years, he still loves to eat braised pork he ate as a child. Maybe he doesn't care about greasy fat, but he is in a high position and can't go back to his ordinary life. & ltbr p = ""> Apart from Mao Zedong, Su Dongpo also loves meat. Su Dongpo was exiled twice in his life, even as far away as Hainan, so desperate that he had to prepare a coffin and prepare to die of old age in a foreign land. Su Dongpo tasted ups and downs all his life, and also invented Dongpo meat handed down from generation to generation. After ups and downs, Su Dongpo has the deepest impression of the word "indifferent", and I am afraid that only "light" is the most lasting taste of all flavors.
Rice can also educate people. According to legend, Zhu Yuanzhang, the founding monarch of the Ming Dynasty, was a beggar in his early years. He likes to eat "Pearl Jade Soup", which is porridge made of leftovers, vegetable leaves and tofu. After the founding of the People's Republic of China, the founding fathers gradually degenerated from the savage heroes of that year, and their lives became increasingly extravagant. In order to put an end to this trend, Zhu Yuanzhang deliberately wanted to find back the pearl jade and white jade soup of that year, and asked ministers to reconsider the years of that year to warn them not to continue to be extravagant and decadent.
Rice has too much meaning. Every Spring Festival, various parties come one after another, and inviting guests to dinner will probably be an essential one. People have feelings about taste, and the same people will have different feelings when they eat different meals; The same meal, different people will have different tastes. & ltbr p = ""> These flavors seem to have their own life and weight after years of ripening. These smells can always make people return to the original feeling of life.
A dish, a meal, tells a person's perception of life and tells a hard journey. There is nothing unusual about eating rice, but the key lies in how and what to eat.
The taste of hard work
Although the smell of baked wheat cake is light, it can't be erased from Niu Gensheng's memory even after 20 years.
The best food in Niu Gensheng is baked wheat cake.
Wenbao reporter Li/
Far away from the sesame seed cake shop, Niu Gensheng smelled the fragrance of sesame seed cake. He is so hungry that his stomach seems to be rubbing in his hands. More than 20 years later, at the Hilton Hotel, as the chairman of Mengniu Dairy, he still remembers the taste of baked wheat cake and the "delusion" at that time: "In this life, it would be great if I had the opportunity to have a full meal in this baked wheat cake shop." & ltbr p = ""> In retrospect, Niu Gensheng felt that there were many times when he didn't have enough to eat. As soon as he was sensible, the "Cultural Revolution" began. His parents are often criticized, and his mother is seriously ill and bedridden. After graduating from high school, my father died and life was difficult. At that time, Niu Gensheng's appetite was greatest. Two or two biscuits, one meal can eat eight; Eat one or two pies at a time12; Eat a catty of dried noodles at a time.
During the Cultural Revolution, his parents were arrested and he cooked for himself. The best thing is fried shredded potatoes. "Up to now, I haven't cooked for more than 20 years. However, my favorite dish in my life is shredded potatoes. "
Not only does he eat a lot, but he often leaves just after others have eaten half, throwing a pile of food into his stomach. He explained, "I didn't have enough to eat before, and I couldn't eat well. It was easy to eat quickly. I still have this habit, and everything I eat is sweet. "
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A person, rich, no appetite, very poor. What kind of diet will a rich man with an appetite choose?
Until now, Niu Gensheng has always been "special" in eating. Sometimes, a bowl of instant noodles is a dinner. "Of course, a bowl of beef noodle soup is the best. I like noodles. If you can go home for dinner, it is the most comfortable. " & ltbr p = ""> "My gastrointestinal ability is too strong." Niu Gensheng sighed. "For example, a beggar, his gastrointestinal ability can not be strong? If he changes places, he will be acclimatized. Didn't he starve to death? " As for his childhood, Niu Gensheng made no secret that he grew up eating hundreds of meals.
After his success, Niu Gensheng never changed his habit of daring to eat. 1997, he went to Holland. While eating, I saw the Dutch put a whole boneless raw fish in their mouth. Many people in China dare not eat. He ate it without thinking. Although the taste is not very good, "at least I know what it feels like to eat this kind of fish."
As for eating raw fish, Niu Gensheng expressed his concept of "early adopters": This kind of fish was eaten by the Dutch more than 1000 years ago. What are we afraid of? Therefore, as long as it is foreign, Niu Gensheng is always excited to see that he didn't eat it and others dared to eat it: "Otherwise, why don't you show it to me?" And this person who dares to adopt early adopters may become the original driving force for his own business.
In Niu Gensheng's idea, the purpose of eating is not to be hungry, to breathe and to live. His eating habits have not changed since he became rich. The requirement for diet is "as long as you don't get sick when you throw it into your stomach." Simply put, it is enough to solve the problem of food and clothing. & ltbr p = ""> Inviting people to dinner has become a habit in Niu Gensheng. Inside Mengniu, there is also a rule that when entertaining guests, those with high positions should be invited to those with low positions, and those who earn more should earn less. According to the regulations, every time he eats, he always pays the bill "justifiably". If he is eating out with friends, he will check out quietly and say nothing.
Niu Gensheng himself doesn't like big meals. He thinks it is a waste of time, food and money. The most important thing is, "the feeling after eating is not as good as beef soup noodles." Niu Gensheng, who doesn't pay attention to food, is very particular when she gets married. 198 1, at the wedding, the groom was still wearing old clothes and shoes, and could not afford to buy new ones at all. But the wedding reception was quite rich. "At that time, I borrowed money from an old leader and then returned the gift money to him. There was basically no money in my hand."
But now there are few banquets in Niu Gensheng. Mengniu internal regulations, executives at home, weddings, funerals, can not accept gifts. Those who accept gifts will be fired. If you have to do it, you don't have to attend. & ltbr p = ""> Life has experienced ups and downs, and Niu Gensheng's favorite taste is salty. He can't eat anything without salt, and his mouth is heavy. Without salt, he felt tasteless.
On business occasions, Niu Gensheng always wears a 18 dollar tie. LOGO of green grassland, yurts, cows and Mengniu are painted on the tie. For him, grass and milk are the happiest.
an exotic touch 【mood】in a foreign land
Although he can "indulge", Zhang Chaoyang is not interested in western food. He only likes American breakfast.
Zhang Chaoyang misses the cabbage fans in Tsinghua.
Wenbao reporter Li/
When Zhang Chaoyang was a child, his ideal was to "solve math problems in a room with only a small kerosene lamp and eat only a cold steamed bread all day." This is naturally reminiscent of a monk copying scriptures under the blue light of a temple.
In his childhood, Zhang Chaoyang painted, practiced martial arts 1 year and played erhu for 8 months. He played a song "Hong Hushui Waves" appropriately. However, artistic talent was worthless to the college entrance examination at that time and to Carp yue longmen. Zhang Chaoyang in middle school gave in to reality. & ltbr p = ""> Eating cold steamed bread, Zhang Chaoyang was finally admitted to Tsinghua, and the United States became his next goal. Zhang Chaoyang studied hard at the cold window in Tsinghua, and his desire was almost imprisoned. I didn't get the first place in the exam. I jumped into the river to swim in winter and ran a long distance around Yuanmingyuan to vent my passion.
However, he set foot on American soil. Everything I insisted on before collapsed almost in an instant. He intends to make up lessons by himself.
At MIT, there are rebellious students everywhere. They took the police car to the top of the teaching building and let the robot make trouble in a very serious football match. Zhang Chaoyang began to toss. He bought a convertible used car for $500 and went for a ride with Qin Huang, who was also at MIT. Once the car broke down on the highway, the police had to take them on the train and send them back to school.
10 years later, Zhang Chaoyang is still interested in skateboarding in Tiananmen Square and the back door of the Forbidden City, taking off his shirt and showing off his muscles for fashion magazines.
Although he can "indulge", Zhang Chaoyang is not interested in western food. He likes American breakfast, which is not greasy and full of energy after eating. For the first time in Massachusetts, I ate western food seriously with some China classmates, and the content was pizza and coke. For this meal, Zhang Chaoyang only gave two words: boring. & ltbr p = ""> His favorite food is cabbage vermicelli. He still likes "people who are not so exaggerated."
A penniless person may one day become a billionaire through technology or creativity. This is what the American society told Zhang Chaoyang. The name of Sohu. Com came to him in a McDonald's in Beijing.
MIT changed Zhang Chaoyang's life. Edward roberts, a university professor and a well-known venture capitalist, became his "first teacher" in starting a business. When Zhang Chaoyang lobbied Roberts to invest, Roberts didn't think his plan was unique. What impressed Roberts was that Zhang Chaoyang was "smart, eager, devoted, passionate and enthusiastic about his career". With the help of Roberts and others, Zhang Chaoyang finally entered the network of overseas investors. So far, four of Sohu's six directors are still foreigners. & ltbr p = ""> By June 2005 1 65438+1October1,Zhang Chaoyang returned to China 10. Although he eats Chinese food all day, at MIT, the passion released and generated in the United States still spreads on him. Entering middle age, he is still unwilling to use the rules of his boss, family and colleagues to stabilize himself.
What he wants is a free and healthy state.
Zhang Chaoyang likes reading john cleese Dover very much. John cleese Dover was in a state of tension all his life. Zhang Chaoyang caught a glimpse of Christopher, who used to be in john cleese.
The wave of the times threw him out of his artistic dream and into the dream of a scientist. In America, he gave up being a scientist, but failed to become an artist. As a result, he bumped into the internet. Every dream is regarded as a dish, how rich Zhang Chaoyang's life should be.
The taste of shopping malls
The grand banquet in the Summer Palace made Mo Tianquan know his good friend Shan Li, which also helped him start his own business.
Summer Palace "Big Meal" 1994
Reporter Xiao Hongyang/
In the "Summer Palace" restaurant on the fifth floor of Shangri-La Hotel, Pacific Place, Admiralty, supreme court road, two people in their thirties warmly shook hands and then sat down to talk face to face. It's dinner time and there are many guests. The waiter made a pot of fragrant tablets for them. & ltbr p = ""> This is the first time that Mo Tianquan and Li Shan have met. Both of them graduated from Tsinghua University successively, and they have never met. When Li Shan 1986 graduated from Tsinghua, Mo Tianquan had just been admitted to Tsinghua Institute of Economics and Management. Mo Tianquan recalled that he had heard of Li Shan at school.
At this time, their identities are very different. Mo Tianquan is the managing director of Dow Jones Telephone Company in Asia and China, and Li Shan is the executive director of investment banking department of Goldman Sachs Investment Bank.
After ordering, the waiter came up with Chili sauce and pickled sweet and sour kohlrabi in turn. The kohlrabi is sweet and sour and refreshing, with a faint oily smell. A dish of side dishes made Molly and Li appetite.
The light of Xiagong restaurant with white as the keynote makes people feel very warm and their stomachs are almost moving. Mo Tianquan, who likes meat, tasted a big plate of main courses and liked Hong Kong food very much. Roast duck, fried chicken and barbecued pork are put together with different flavors, "each piece has a vivid fragrance". In the end, they felt that even the bones were full of flavor. & ltbr p = ""> What else did you eat? Mo Tianquan can't think of it at the moment, because this meal is actually what they like best, and he has his own business plan. This time, I'm here to meet my senior brother and prepare for the financing in the early stage of the venture. My senior brother Li Shan's financial background is destined to become a good partner. It was this meal in the Summer Palace that made Mo Tianquan and Li Shan set the tone for venture capital cooperation.
At this time, Mo Tianquan was in charge of the real estate information business in Asia when Dow Jones Teleres was surging, but he claimed that "the blood of entrepreneurs runs in his bones", and he was always ready to move, ready to be a real estate information provider in China, which was as famous as Dow Jones, Reuters and Bloomberg.
In this Baixiagong restaurant, Mo Tianquan and Li Shan, who helped him a lot in the future, went from acquaintance to acquaintance.
Mo Tianquan's chance has finally come. 1996, just as the internet boom started around the world, he resigned as the executive vice president of ADF, an American Asian development and investment company, and decided to return to China to start a business. & ltbr p = ""> Previously, Mozambique cooperated with China Real Estate Group Corporation, and jointly developed China Real Estate Index System with the State Council Development Research Center and China Real Estate Association, which had a great impact on the development of domestic real estate industry. All these have laid a foundation for the future development of Mo Tianquan.
Until the beginning of 1999, when everything was ready, Mo Tianquan once again invited Li Shan and other disciples to lobby investors for funds in Hong Kong and formally established SouFun.
It is said that some investors said at that time, "As long as you two do it, no matter what you do, you can definitely give you money." In Hong Kong, Mo and Li are in contact with investors every day. Sometimes they hold seven or eight meetings a day and give speeches at them.
As they expected, investors were very interested in SouFun's business plan and reached a cooperation agreement with Hong Kong New World Group to raise 20 million US dollars. Everything went smoothly, but when Mo Tianquan flew to Hong Kong excitedly to prepare to sign a contract with New World Group, he was told by his lawyer that the investment project was stranded and New World chose to quit.
On the same day, Mo Tianquan was alone on Hong Kong Island, unhappy and didn't even see Li Shan. After thinking for a long time, he said to himself, give me half a year and I will come back. He left Hong Kong the next day. & ltbr p = ""> However, he did not give up. Mo Tianquan first took over the four major real estate websites in Hong Kong, Taiwan, Shanghai and Shenzhen. "It will be easy for me to turn around and look for investors." Mo Tianquan didn't even write the project plan in detail at that time, so he wrote a page of his ideas and talked with IDG, and the results hit it off.
On the eve of the Spring Festival in 2006, Mo Tianquan plans to organize seven or eight members of the company's management committee to take their families to Australia for a holiday. "Last year's return was not bad, and it will double this year. We are going to have a meeting to discuss the company's development in 2006 while having a Chinese New Year holiday. "
The taste of choice
Although it was not a meal, the cappuccino decided Weilun Ye's first important choice in his career.
The taste of cappuccino
Wen yingyi
The clock has pointed to five o'clock in the afternoon, and Weilun Ye, general manager of Trend Micro China, walked out of the office with a tired face. Just a few months after I took office, I will hand in my first important answer paper-the performance report for fiscal year 2005. & ltbr p = ""> "Please buy each of us a cappuccino." Before the interview, Weilun Ye told his colleagues in the company. Cappuccino is Weilun Ye's favorite and his only choice every time he goes to a cafe.
Weilun Ye got a master's degree in engineering from the University of Michigan and got a job as a programmer in Silicon Valley.
"In fact, life in Silicon Valley is very boring." Weilun Ye, a young man, observed the people coming and going in the company and thought: I write programs, and customers buy the programs I write and pay the company. What are these other people doing in the company?
Three years later, when he was on holiday in Taiwan Province province, Weilun Ye decided to come back. He joined Microsoft Taiwan Province Province, and still worked as a technician.
After working for more than a year, the headhunting company came to see you. A company at the same level as Microsoft offered a position of "product manager" with double salary.
Weilun Ye was moved, and the letters of intent of both parties only need to be finally signed. He told his boss that he wanted to leave, and the boss asked Weilun Ye to meet him at an unknown cafe next to his home in the evening. & ltbr p = ""> Although ten years have passed, Weilun Ye still clearly remembers that scene. It was a coffee shop on the second floor, and Weilun Ye was drinking cappuccino after cappuccino.
The boss told him that he would go out to start a business in two or three years, and then the position would be his. In the six or seven hours of conversation, the boss has been telling a truth: one should sit in the right position at the right age in his career.
Weilun Ye didn't understand this truth at that time, but he felt his boss's respect for him and made a good career plan for himself in the next few years. This is what Ye Weilun values most. So he decided to stay for ten years.
A year and a half later, the boss really started his own business, and Weilun Ye also took the position of the boss. They will also go to the cafes they have been to. The boss sometimes jokes with Weilun Ye and says, "Listen to me, okay? You made a lot of money in the stock market. "
In 200 1 year, Weilun Ye faces another choice, but this time it is the internal flow of Microsoft. Gao Qunyao, then president of Microsoft China, invited Ye Weilun to work in the Mainland. & ltbr p = ""> Weilun Ye's wife went to the United States at the age of 10. She is used to the western way of life and has some doubts about living in the mainland. Gao Qunyao invited Mr. and Mrs. Weilun Ye to have dinner at Beijing Huadu Hotel with "Mrs. Strategy".
Because Gao Qunyao and Ye Weilun had similar experiences, they came out to tell some stories about their lives when they just returned to China from the United States. "The first discomfort is crossing the road. It's okay to keep your eyes closed in the United States, because the car will stop, but in China, you may close your eyes forever. "
In a blink of an eye, Weilun Ye has been working in Microsoft for 12 years, and a bigger development platform is in front of him. Liu Jiayong, President of Trend Micro Asia Pacific, invited Weilun Ye to join us.
Weilun Ye, 42, stroked the paper cup with cappuccino in his hand, and fully understood what the boss meant. "How many Bill Gates can the world produce every year? At the age of 30, how many can go all the way? "
In recent years, Ye Weilun once had a dinner chat with an employee who wanted to leave his job, and sincerely considered him from the other side's standpoint, which was Weilun Ye's greatest feeling. & ltbr p = ""> "It is the stupidest way to give the other party a salary increase directly." Weilun Ye laughed.