Southwest University is located in Beibei District, Chongqing. Although Beibei is one of the nine districts of the main city today, it is only an hour's drive from the downtown with dense tall buildings. Now the opening of Metro Line 6 has enriched the transportation links between Beibei and the main city. Beibei people (including teachers and students of Southwest University) call going to the city "going into the city". Although the old city of Beibei expands to the south of Beibei and continues to expand to the south, the sense of spatial distance from the main city will not change easily.

The significance of Southwest University in Beibei is different from other university towns. Beibei, as the "capital city", was born in the rural construction movement in the early 20th century. The germination and development of coal, textile, chemical industry, printing and other industries laid the foundation for the urban construction of Beibei. This city is built according to the concept of "everything is clean, everything is beautiful, everything is orderly, everything is livable and everything is tourable" put forward by Lu Zuofu, and it has perfect urban functions. Nowadays, the existence of Southwest University undoubtedly makes Beibei more dynamic. She is like a radiation point, radiating the needs of its 100 thousand teachers and students through consumption, and also like an attraction pole, attracting more people to come here.

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