Title setting: The title is the source of the search. If the picture affects the purchase behavior, then the quality of the title directly determines whether there is a chance for customers to see you. Without a good title, it is impossible to have a lot of exposure. For the creation of explosions, a good title is even more important, because you should not only express it accurately, but also try to avoid being followed up. Therefore, in a good title, trademarks, core keywords, uniqueness and other expressions that can build a moat for you should be skillfully used.