Most of the students trained in this major are engaged in art design research, art design teaching in colleges and universities, as well as professionals in the fields of culture and art, press and publication, art market management, corporate image planning and so on. The students trained in this department have systematic theoretical knowledge of Chinese and foreign art design, extensive humanistic literacy and strong design ability, and have a practical understanding of the creation, education and management of contemporary art design. The department pays special attention to integrating theory with practice, field investigation, technology and design practice, and students have a good style of study and professional ethics.

Main courses: sketch, color, introduction to art, art design foundation, decorative patterns, composition principle, computer graphic design, introduction to design, folk arts and crafts, design aesthetics, art design history, China arts and crafts history, CI design principle, Chinese and foreign art history, archaeology, etc.