In today's society, the use of reports has become the norm in daily life. Under normal circumstances, the report has many contents and a long length. So do you know the standard formal report format? The following is the research report on clothing fabrics that I have compiled for you. I hope it will help you.
The main content and purpose of the investigation:
Based on the investigation of the main clothing and home fabric shopping malls in Zhengzhou, this paper understands the basic situation of shopping malls (fabric structure, style, fabric, etc.). ) and the fashion trend of clothing and home fabrics, analyze the survey results and draw conclusions. Combining with the contemporary consumption concept, this paper analyzes clothing and home fabrics.
1, market background
The current clothing market is a fashionable and diversified market. Consumers no longer pursue beauty, but pay more attention to health, green, technology and low carbon. More and more brands have developed from pure professional suits in previous years to today's casual and fashionable advanced professional wear, which is permeated with the keen sense of touch and fashion concept of fashion designers. Flexible and bold use of color, local changes and collocation makes modern clothing full of elegant temperament and fashionable style, and the style is novel.
The progress of science and technology has brought profound changes to the global cellulose. The substitution of chemical fiber for natural fiber is increasing day by day, and the proportion is getting bigger and bigger, especially the environmental protection fiber will increase greatly. The growth of natural fiber is restricted by land resources, natural conditions, growth cycle and other conditions; Restricted by petroleum resources and sustainable development, the total output of synthetic fibers has been stagnant in recent years. It can be seen that the main raw materials are cotton and ordinary chemical fiber. Now is the season of summer and autumn, and the clothes on the market are mainly in summer and autumn. As a textile major, it is of great significance for us to know the present situation of these textiles, so as to seize the market, predict the market trend and integrate theory with practice.
2. The investigation period is from September 13 to September 15.
Research location:
Erqi city.
Respondents:
Raw material structure, style classification, pattern color and pattern of all kinds of clothing fabrics. Findings and analysis:
I. Market Fabric Research Report
1) brand: new ideas
Style: pants
Color number: 094
Fabric composition: polyester fiber 100%
Fabric composition: polyester fiber 100%
It can be washed and dry cleaned.
2) Brand: Gloria
Style: Long skirt
Color: gray
Fabric: 100% pure cotton
Washing instructions: Wash with water, not with an iron.
3) Brand: Accessories
Style: casual pants
Color:
Fabric composition: 97.5% cotton, 2.5% spandex.
Color matching: 1: 100% cotton
Color matching: 2: 65% polyester fiber 35% cotton
Washing instructions: 30 degrees water temperature can not be dry-cleaned and bleached. Direct contact with skin products.
4) Brand: Only
Style: shirt
Color: grayish green
Fabric: 100% pure cotton
Washing instructions: washing, no bleaching, hanging dry, no ironing, no dry cleaning.
2. Fashion color survey:
The so-called popular colors refer to several kinds or groups of popular colors that are loved or adopted by most speakers in a certain period and region. She was born under the comprehensive effect of political, economic and cultural environment and people's psychological activities in a certain period and region.
For most people, popular color is a very fashionable term. When people choose clothes, the first thing to look at is color, and popular colors often become the first choice for people who pursue fashion personality. It can be seen how important it is to master the current fashion color and predict the next year's fashion color for clothing production and clothing selection.
Simplicity is the main style of clothing today, which naturally brings the popularity of pure white. Through our investigation, I think: in 2009, white will continue to be popular, and different shades of blue will become the main popular color of 20xx; The combination of orange and orange will form a contradictory combination; Rose purple, which has been popular for several seasons, will continue to occupy a place in popular colors, but it is colder in performance and becomes an important supplement to blue; Green system will further improve its brightness and purity; Gold and silver will become more important embellishments, making textiles more metallic, and different colors will be based on near white, which will continue to convey the simple and beautiful style of clothing.
There are no enchanting colors, all simple and perfect monochrome. Pure white as snow, beige, beige and grayish white are corroded by time; Green oxide; Romantic pink, the understatement of Qianbaihui women's clothing, is a simple, beautiful and appropriate interpretation.
Youngor men's wear is full of fresh white, romantic pink and elegant beige, filled with misty gentlemanly demeanor.
Let's take a look at Metersbonwe, Bang Wei and Bang Wei, who are full of youthful breath. Whether it is pure monochrome (even monochrome, it is gray with a little white) or several bright colors and grays, it is so kind, so natural and harmonious, as soft as sunshine.
From Jeanswest, we can also find that beige, bright green, gray blue and cold rose purple, after the baptism of time, gradually fade, approaching white, appear brighter and warmer!
Let's take a look at sportswear, and you can also feel the simple white style from here. Elegant, unique and secret blue, showing a clear and fuzzy, rough and beautiful, face and line fusion style!
From the above photos, we can roughly feel the fashion trend this year, and almost every garment can find a blue figure. Blue is bound to become the main popular color in 2009, and its effect will become gentle, unique and secret. In 2009, the near-white color system with different shades is an important tone to reflect the simple and aesthetic style. Whether it is a suit or a free match, a white dress will become the forefront of fashion: orange and orange will form a contradictory combination; The fiery colors such as navy blue and gray silver constitute this theme, which is reminiscent of the red, yellow and green stripes on the football field of the 2008 Beijing Olympic Games: rose purple will continue to be welcomed by cold noodles and become an important complementary color of blue, beige will become a bright color for embellishment, and all elegant colors can be used as the color matching of rose purple; The green color system will be further improved in lightness and purity to emphasize the delicacy of vision and touch. Gold and silver will become more important embellishments, making textiles more metallic.
Generally speaking, the expression of popular colors of 20xx is not exaggerated, and it is mainly quiet, exquisite, soft and simple. With the cooperation of other expressions, it will definitely lead us into a beautiful, warm and quiet 10 year.
Third, the summer clothing and fashion survey
Clothing is composed of many popular elements, among which color, yarn material and shape, fabric structure, finishing means and style design are the five most important elements. Color is the most intuitive expression of clothing, and 75% of consumers' purchasing power of clothing depends on color; The material and shape of yarn determine the quality and style characteristics of clothing; Fabric pattern structure determines the overall style of clothing; The finishing method determines the final feel and appearance style of the fabric; Style and modeling design combine the above elements to achieve the final clothing effect.
Through the investigation of Erqi clothing store, I found that although there are all kinds of summer clothes, the fabrics are different. However, cotton still occupies the position of main component, 100% cotton is blended with various chemical fibers and synthetic fibers.
Especially men's blouses in summer, most of them are cotton. It is rarely made of pure chemical fiber. This is inseparable from the performance of cotton fiber. Cotton has good moisture absorption and moisture dissipation properties. Breathability is also good, which is beneficial to keep the body dry even if it is dehumidified and cooled in summer.
Different fabric components will have different effects. Mercerized cotton is still the main material of high-end business and leisure brands and T-shirts because of its comfort, breathability, softness and excellent luster. Fine cotton products are more suitable for young leisure brands because of their softness and comfort and fabric style. Cotton and polyester products have become the first choice for sports and leisure brands because of their moisture absorption and perspiration, anti-ultraviolet and antibacterial functions. In the environment of consumers' pursuit of environmental protection and low carbon, recycled materials have become the darling of clothing brands, and many sports brands at home and abroad have begun to apply such materials on a large scale. At the same time, through the investigation, we can see that the market share of multi-component fiber fabrics in the T-shirt market is slowly expanding due to their complementary properties. For example, silk and cotton fabrics have both the feel of cotton and the silky appearance, and the fabrics are excellent in wrinkle resistance, easy to take care of and very competitive in the market. Hemp products are rare in high-end T-shirt products because they itch easily. Specially treated cotton, hemp and general anesthesia products have fundamentally changed this problem. The fabric is smooth, close-fitting, no longer itchy and has good drape, which will become a bright spot in the T-shirt market in spring and summer of 20xx.
Yarn with special structure also plays a special role, and its application has gradually increased in recent years. For example, high count yarn, strong twist yarn, weak twist yarn, ab yarn, segment dyed yarn, fancy natural color yarn and pearl yarn are all welcomed by the market. For example, 120s/2, 120s/3, 180s/4 are made of high-grade long-staple cotton, and the woven fabrics have compact structure and good luster. At the same time, fabrics with printing are favored by many international brands, especially the high-count jacquard fabric woven by high-gauge circular knitting machine is a rising star in high-grade fabrics; Segmented colored yarn, especially high count colored yarn such as 120s/2 and 80s/2, has varied colors, and its special appearance effect has made many designers design it. Jacquard fabrics made of segmented colored yarns and ordinary colored yarns have strong impact because of their seemingly changeable colors. The colorful floral grey yarn dyed with fiber can realize endless color changes and is environmentally friendly, which has been concerned by the industry and has given designers rich inspiration. Colorful floral grey yarn will become a highlight of 20xx summer clothing.
The most common knitted fabric structures are plain weave, beaded bottom, mesh and other structures. With the change of fashion trends, in order to express more diverse design concepts, some new fabric structures are also quietly popular.
Multi-color stripes: through the combination of various colors and special knitting technology, colorful stripes can be woven, and fabrics with gradient styles can also be formed.
Hanger structure: In the traditional sense, the structure and color change of knitted weft-knitted fabric is limited to the longitudinal direction, and the transverse pattern can be woven by a special hanger. The fabric in Figure 3 not only has the appearance characteristics of woven fabric, but also has the comfort and elasticity of knitted fabric, and the fabric style is simple without losing personality. Moreover, on the basis of the above, the fabric style will be formed by arranging colored stripes at the bottom of the fabric or interweaving them with segmented colored yarns and fancy blank yarns. The bottom can also be jacquard to enrich the expressive force of fabric design.
Embroidered fabric: a kind of fabric with strong color contrast and exquisite structure, which is woven by four-color embedding machine and combined with unique finishing method. Multicolor jacquard fabric: Jacquard fabric has always been an indispensable role in T-shirt fabrics in spring and summer. Multicolor striped jacquard forms a harmonious fabric style. At the same time, due to the popular transparent design of men's wear, the pattern structure such as hollow plain weave and hollow jacquard has attracted attention. This pattern structure needs to improve the weaving process and different yarns to cooperate with weaving.
The different finishing methods and fabric finishing methods make the fabric feel different. Some soft and smooth fabrics are very popular in the market, such as soft cotton and cool cotton. Because the raw material of the fabric is made of single-yarn long-staple cotton, with proper finishing process, the final fabric has a unique feel and is favored by various brands.
The revolution of printing patterns has triggered the lasting popularity of printed fabrics. Using slub yarn, plain weave, needle-punched weave and other fabrics as printing base cloth, the three-dimensional printing of fabrics is realized, and more personalized appearance effect and design ideas are deduced.
For summer sportswear, clothing fabrics require good hygroscopicity and moisture dissipation. 100% cotton fabric has good moisture absorption, but its moisture absorption is poor, which will make the fabric appear thicker after a lot of moisture absorption. Many sports fabrics, such as drifit from Nike and atdry from Li Ning, are 100% polyester. This kind of fabric can evaporate sweat quickly, without feeling the heavy feeling of any clothes and sticking to the body, which is suitable for perspiration.
4. Consumer psychological survey
General market accounts for 30.2%, specialty stores account for 39.6%, supermarkets account for 1 1.6% and large department stores account for 18.6%. It can be seen that college students have certain requirements for shopping environment, which also reflects contemporary college students' preference for brand clothing and consumption knowledge level.
35% like leisure, 37.8% like semi-leisure, 8.7% like professional, 12.4% like fashion avant-garde, and 6. 1% like sportswear. From this survey, we can know that semi-casual clothes are the favorite of college students, followed by casual clothes. As for professional clothes, there seems to be no big market among college students. 7.7% pursues the trend, 10. 1% is unconventional, 72.8% suits you, and 9.4% doesn't matter. From this survey, we can see that college students are still a more rational consumer group, and most people choose clothes that suit them, instead of emphasizing the pursuit of trends or being unconventional. 12.9% likes checkered patterns, 6.4% likes checkered patterns, 47% likes freely changing patterns, and 33.7% likes other patterns. This survey shows the demand of college students for clothing fabric patterns. 10.2% likes fashion style, 26.5% is personalized, 27% is fashionable, and 36.3% doesn't matter. This survey shows that college students don't care much about fashion style, but only suit themselves.
Brand accounts for 10.3%, fabric accounts for 16.7%, style accounts for 50.9% and price accounts for 22. 1%. Because college students are pure consumers, style is more important to them, and they also pursue brands and consider prices. Because I don't know much about fabrics, I won't be affected when I buy them.
Home textiles:.
General market accounts for 30.2%, specialty stores account for 39.6%, supermarkets account for 1 1.6% and large department stores account for 18.6%. It can be seen that college students have certain requirements for shopping environment, which also reflects contemporary college students' preference for brand clothing and consumption knowledge level.
35% like leisure, 37.8% like semi-leisure, 8.7% like professional, 12.4% like fashion avant-garde, and 6. 1% like sportswear. From this survey, we can know that semi-casual clothes are the favorite of college students, followed by casual clothes. As for professional clothes, there seems to be no big market among college students. 7.7% pursues the trend, 10. 1% is unconventional, 72.8% suits you, and 9.4% doesn't matter. From this survey, we can see that college students are still a more rational consumer group, and most people choose clothes that suit them, instead of emphasizing the pursuit of trends or being unconventional. 12.9% likes checkered patterns, 6.4% likes checkered patterns, 47% likes freely changing patterns, and 33.7% likes other patterns. This survey shows the demand of college students for clothing fabric patterns. 10.2% likes fashion style, 26.5% is personalized, 27% is fashionable, and 36.3% doesn't matter. This survey shows that college students don't care much about fashion style, but only suit themselves.
Brand accounts for 10.3%, fabric accounts for 16.7%, style accounts for 50.9% and price accounts for 22. 1%. Because college students are pure consumers, style is more important to them, and they also pursue brands and consider prices. Because I don't know much about fabrics, I won't be affected when I buy them.
I benefited a lot from this field survey. Not only have a certain grasp of the overall trend of the current clothing market, but also greatly enrich my practical ability and analytical ability in the investigation. The market is the vane of enterprise action, and the demand of the market determines the future direction of the enterprise. Our current investigation can lay a good foundation for us to enter the enterprise after graduation, and also provide a good precedent for our future study and practice.
Second, after investigating clothes, we went to Home Textile City to investigate home fabrics. Family decoration can be divided into the following aspects:
Furniture decoration: tablecloths, sofa cover, cushions, etc.
Floor decoration: carpets, floor mats, handicraft carpets, etc.
Wall decoration: wall materials, wall crafts (embroidery, hand-painted decoration), etc.
Window decoration: curtains, screens, curtains, etc.
Bedding: quilt cover, pillowcase, sheets, etc.
This survey mainly investigates bedding fabrics:
First, the classification of bedding
1, quilt cover: quilt cover, bed skirt and bed cap;
2. Pillows: At first, they can be divided into pillowcases and pillow cores, and pillowcases can be divided into short pillowcases, long pillowcases and square pillowcases. Pillowcases are divided into four-hole fiber pillows, square pillows, kapok pillows, magnetic pillows, latex pillows and chrysanthemum pillows.
3. Bedding: seven-hole quilt, four-hole quilt, cold air quilt, pad;
4. Kit: four-piece, five-piece, six-piece and seven-piece sets.
Second, the composition of raw materials
1, pure cotton cloth:
① Twill cotton: the density is 133×72/40×40.
② Plain cotton: the density is 76× 68/30× 30, 100× 90/40× 40.
2. Air conditioning quilt
Definition: It is a kind of thin quilt, which is used when the air conditioner is turned on, light and warm, and does not catch cold.
Performance: strong elasticity, washable, no deformation, no shrinkage, harmless to human body, gentle, warm and breathable.
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