Relationship between moon cakes and packaging design
Moon cake is a traditional food in China, which has a history of thousands of years in China. Therefore, China people tend to be spiritual in packaging design style, giving moon cakes more emotional color. Moon cake packaging is also mostly to show the spirit of the side, the overall fresh and elegant, memorable and reverie.
Design concept of moon cake packaging
The design concept of mooncake packaging box mainly follows three points: mooncake spiritual culture, mooncake packaging box design connotation and mooncake packaging box color matching. Moon cake spiritual culture: Mid-Autumn moon cake is not so much a food as a culture. It is a kind of sustenance to communicate feelings and convey friendship, bearing the blessings and expectations of ordinary people from generation to generation. Therefore, the design of mooncake box embodies a mooncake culture, which will increase the cultural taste of mooncakes and be beneficial to the sale of mooncakes.