Model essay on college students' entrepreneurial plan 1 1. Project introduction
Due to the limited funds, only 50,000 yuan, I thought about it, there was no better project, time was tight and there was no better inspiration, so I temporarily came to a traditional industry, the clothing industry.
My project is to do the clothing industry and open a women's clothing store.
Before choosing an industry, I will weigh my venture capital, 50,000 yuan. Because the total investment for various industries is high or low, each industry is different, so first measure the industries that you have funds to do, and then make further plans.
The advantage of choosing to open a clothing store is that the clothing industry is relatively mature, the project cost is low, and it is easy to enter and start. And I'm a little interested in clothes, which is a combination of interest and career, hehe.
Second, the location of the store.
The choice of location has a great influence on the future operation of the store, so we must find a good store in the business circle. After investigation, it is found that Minhang Xinzhuang is a good fast business district. Minhang District is one of the main residential areas in Shanghai, and Xinzhuang is the center of Minhang, with developed transportation and dense population, and the market is no problem. Moreover, a large-scale Asian commodity trading center will be built here in the future, with broad prospects. Finally, I chose the store on Shuiqing Road in Xinzhuang. There is a bus stop next to the shop and a main road in front. People come and go at ordinary times, regardless of day and night. Moreover, the subway station is 100 meters, and the flow of people can be imagined. Surrounded by old communities, it has a large fixed population, mature plots and strong consumption power. In addition, I found that there are several clothing stores in this street, but most of them are in high positions, expensive and monotonous. Few people usually patronize. Because although there are many residents here, most of them are ordinary people, and few rich people are suitable for selling high-end consumer goods. Although there is a large flow of people here, most of them are working-class, and their spending power is low. My position is that the middle and low gears meet the market demand. At the same time, there is no conflict with other stores, and there are differences.
The store rent is not high at 5,000 yuan/month, and you can pay three for one (this is the case in Shanghai). After finding a good store, the next step is to sign a contract with the landlord. And this action can't be too early, and it can only be carried out after the previous steps are completed. Because, once you sign a contract with the landlord, you will start to pay the rent, and naturally there will be time pressure. So before I sign the contract with the landlord, all the preparatory work and written materials (including handling the business license, etc. I won't go into details here.) Everything is ready first. When signing a contract with the landlord, the lease term should not be too short. If you only sign for one year, you may not start recycling until one year later. As a result, the store was taken back by the landlord, and the ideal lease period was three to four years. I signed a contract for three years, and I can sublet it even if there are problems in the future (the rent here has been rising). It takes a renovation period to rent a storefront, so I ask the landlord to deduct the renovation period from the date of renting to reduce the rental expenses. Hehe, burn less if you can burn less. Who let us only have a start-up capital of 50 thousand yuan?
Third, the decoration of the store.
The store has been rented out, and it needs to be renovated below. Shop decoration is related to the management style of a shop and the first impression of its appearance. Therefore, the choice of decoration manufacturers is very important. The decoration manufacturers you are looking for must have relevant store decoration experience. For example, to open a coffee shop, you must find a manufacturer with experience in coffee shop decoration, and to open children's English, you must find a manufacturer with experience in children's cultural education and decoration. Because, if the decoration manufacturer does not have the decoration experience of the same type of storefront, then the renovated storefront may not fully meet the demand in actual operation. If the abortion is repeated then, it will certainly take money and time.
So before the decoration, I asked the decoration company to draw pictures, including plan, elevation, section, material, color, size and so on. , should be clearly stated in advance. In order to communicate clearly what you want to decorate, it is best to take the decorator to the same type of storefront for on-the-spot observation and explain clearly what you want to decorate, so that the renovated storefront will be closer to your own ideas.
The decoration effect I requested is as follows:
1, the eye-catching advertisement at the door is clear, so that people passing by can see what is sold in the store at a glance! What is important is that the same clothes will have different effects when hung in different grades of shops. Don't let the overall image of your store affect the grade of your clothes and customers' desire to buy! Of course, the store has just opened, so it is appropriate to wear simple clothes.
2, lighting and other hardware devices are also very important. If the store is not bright enough, it feels like it will close down! The light at the door must be on at night, which can attract the attention of passing customers at once! Lighting can also make clothes more moving, but different lighting will have different effects. Cold and warm collocation is most suitable for clothing stores. If all the lights are cold (that is, the white light you usually see), although the shop is very bright, it feels pale and not warm enough, and the clothes will not be soft enough! Adding warm light (yellow light like the spotlights you usually see) can neutralize the pallor, and the clothes irradiated are more moving! There must be air conditioning in summer, otherwise it will be difficult for the store to retain customers who have the patience to choose clothes and are not in the mood to try on clothes!
The store decoration cost 5000 yuan, and I was still saving some flowers, including my own coolies, so I saved 50 thousand.
Fourth, the channels for purchasing goods.
All because of the east wind. Let's get down to business. I should talk about how to buy money-making tools: clothes and how to buy goods.
First, the purchase of goods
1, goods selection: sample selection, style, brand and quantity.
When choosing goods, we should grasp the local market conditions: what new varieties appear? What is the sales trend? What is social stock? What is the price increase? What is the purchasing power status? Generally, I can know fairly well.
Brands are mainly miscellaneous brands, mainly foreign trade goods.
Procurement should be marketable and appropriate, and a procurement plan should be prepared. Of course, it can also be modified during the purchase process. When purchasing goods, first go to the market, have a look, compare, ask, calculate and think, and then start buying.
Sell as little as possible, and then buy in moderation. Because it is a new store opening, there must be many styles, giving customers many choices.
The purchase is arranged on Wednesday or Thursday every week, so that new products will definitely arrive at the store every Saturday, but only some new products are available, and some are left until Sunday! If you enter the peak sales season, make up the goods once every three or four days!
Elephant? 385 1 national day? Wait for a few sales peaks, don't wait until about the same time to stock up, you can start preparing half a month in advance! Give yourself enough time to arrange!
2. Purchase channel:
Shanghai Qifupa Clothing Wholesale Market or hangzhou sijiqing Clothing Wholesale Market. For the time being, I will only buy new stores in Qifupa clothing wholesale market. Convenient near the same city. After the sales volume goes up, we will go to hangzhou sijiqing clothing wholesale market.
Verb (abbreviation of verb) labor force planning
I'm going to recruit three people, two little girls, preferably beautiful mm (don't scold me, everyone loves beauty, and beautiful mm is easy to attract customers), who is mainly responsible for receiving customers and working in shifts. In addition, I have to recruit an older aunt and myself to take turns at the cashier. Basically, you should always watch it in the store (except for the purchase of goods or important things, it is more appropriate to start your own business). The salary of the two little girls, 800/ month+commission, increased to 0% of the monthly turnover of 65438+, which improved their enthusiasm. The same is true for older aunts, 800/ month+commission 1%. If there is a problem with the cashier, you will be responsible.
Analysis of investment and monthly cost of intransitive verbs
1, rent: 5000 yuan/month, pay three times one, XXX yuan.
2. The decoration fee is 5,000 yuan.
3. The down payment for clothes is XX yuan.
4. Other expenses 1000 yuan.
5. The employee's salary can be settled at the end of 1, which is not included in the initial 50,000 yuan.
6. The remaining 4000 is used as working capital.
Seven, marketing strategy
First, opening promotion
When everything is ready, we are ready for the official opening ceremony. In order to attract customers on the opening day, it is inevitable to hold some promotional activities, which are nothing more than discounts, gifts and lottery. At the same time, some leaflets were distributed in the surrounding communities.
Second, the display of clothes.
The key to making women's clothing products is to provide customers with enough choices, which is different from other brand stores and does not depend on the sales of main models! Product display should highlight the characteristics of your own clothes, showing tops, skirts, pants, suits, etc. Placing them separately not only makes the store look neat, but also provides convenience for customers who want to buy skirts. If they just want to buy a skirt, they just need to choose from the skirt category. If they buy a skirt and want to match the coat, they can go directly to the coat category! You can use a large number of models to sample, and often the clothes you sample sell the fastest! Always change the samples in the window, and don't be lazy!
Third, the long-term development of marketing strategy.
1, principle: new goods should be put on the shelves every week, mainly in the middle, supplemented by high and low grades (high-grade embellishment with low-grade)
2. Policy: standardize each link as much as possible to prepare for future chain development, that is, pattern replication.
3. Service: training the basic interests of sales staff, service attitude and service purpose to customers. No matter whether customers buy clothes or clothes with little money, they should send them away with a smile and let them leave with satisfaction. Only in this way can we have a good reputation and repeat customers. On the premise of possible realization, meet the requirements of customers as much as possible.
4. Methods:
(1) Surprise of first visit to the store
(1) Give away trinkets and pendants for free, and let them fill out a long-term customer form (as a customer database).
(2) Increase the possibility of coming to the store next time.
(1) conveys the information that new goods are on the shelves every week.
(2) Use the customer database to give them a small favor under some excuse, and let them come to the store to get or inform them of the discount news, or send out-of-season clothes (to be quantified) or birthday gifts for free.
(3) Buy a proper amount of ladies' handbags, and inform customers that they will be given ladies' handbags if they are bought in 400 yuan at one time (ladies' handbags should be displayed in the store, and it is appropriate to buy them in 38 yuan with a price tag of 300+, which will give customers a sense of value for money) or if they spend more than 600 yuan in total. (After winning the prize, it will accumulate again)
(3) Satisfy shopping and make it introduce other buyers to the store as much as possible.
① Inform customers that large quantities or group purchases can be discounted. For example, if you buy 500 yuan and above at one time, you can get a 20% discount, or if you accumulate 1 0,000 yuan, you can get a 20% discount gold card.
(2) Introduce new customers. For example, for every new customer introduced, 50 yuan will send a shopping voucher to the recommender after the merger of 200 yuan and above.
(4) Irregular discount
Everyone likes to be greedy for a certain degree of petty gain, especially women. As soon as the store opens, the profit will be great, and we will give you a 20% discount on our goods. You can also adopt the strategy of buy one and get one free (the delivery is mainly slow-moving, supplemented by out-of-season goods)
These signs usually catch a woman's heart.
(5) Do short-term promotion several times a year at the price of 10-30 yuan, which is very popular! Then deal with the unsalable money in the store at a low price! Such as May Day, November Day and March 8th Day.
Eight. abstract
To sum up, I opened a women's clothing store with 50 thousand yuan. Whether it can be successful or not, of course, needs to be tested in practice.
Model essay on college students' entrepreneurial plan 2 I. Summary of the company
Chongqing bayufeng international travel agency
General manager: xxx
Chief Financial Officer: xxxx
Marketing manager: xxx
Manager of public relations department: xxxx
Manager of Human Resources Department: xxxx
Industry: Travel Agency
Main products and services: to? Green leaves don't forget kindness? Carry out the slogan of the theme? Looking for roots-visiting relatives-red holy land-folk customs-looking forward to new Chongqing? And a series of themed tourism activities. And undertake international and domestic tourism projects, acting as an agent for air tickets, boat tickets, train tickets, passport agents, booking shipping spaces and catering services.
Competitive advantage: 1 Local advantage two. Differentiated marketing strategy
Date of establishment: xx, xx, xxxx.
Location: xxxx
Tel: xxxxxxxx Contact: Manager Chen
Company tenet: all for tourists, all for tourists, all for tourists.
Company goal: strive to receive 5000 tourists in the first year and promote exchanges and development between the two places.
Two. Competition and marketing
We made a very detailed and in-depth market survey. At present, there are about 150 travel agencies in Urumqi tourism market, which is basically saturated. The efficiency of many travel agencies is declining. In the face of fierce competition, many travel agencies just blindly fight price wars. As a new travel agency entering the market, we should be unique in marketing strategy, concept and strategy in order to beat our competitors.
Compare the advantages and disadvantages of new and old travel agencies;
The advantage of those established travel agencies is to enter the market first and be familiar with all aspects and departments related to travel agency business. Most of them adopt indifference marketing strategy, which has the advantage of saving costs. Because undifferentiated advertising can save promotion costs. There is no market segmentation, which also reduces the cost of many market research, product research and development, and the formulation of various marketing strategies and tactical plans.
However, we should also see that the needs and preferences of tourists are extremely complicated, and it is rare for a product to be generally welcomed by the market. Even if we can win a certain market temporarily, competitors will imitate each other in this way, which will lead to fierce competition in some markets, but the demand in other market areas cannot be met.
Our advantage is that our headquarters is in Chongqing, and here is the Urumqi branch in Xinjiang. The tourism products we develop for Xinjiang market will have unparalleled advantages in price due to local advantages, so it is difficult for ordinary competitors to compete with us.
In addition, according to the current situation of Urumqi tourism market, we adopted differentiated marketing strategies, which just met the dissatisfied tourists. The product we developed this time adopts the concept of theme marketing, which is based on? Green leaves don't forget kindness? For the theme slogan? Looking for roots-visiting relatives-red holy land-folk customs-looking forward to new Chongqing? And a series of themed tourism projects.
According to our survey, among the migrants in Xinjiang, Chongqing and Sichuan account for a large proportion. Many people have left their hometown for decades and have deep nostalgia for their hometown. After settling in Xinjiang, they all hope to have the opportunity to take their families back to their hometown. We firmly grasp this target group and think it has great market potential.
According to the results of market research and analysis, we have also formulated the following marketing strategies:
1。 Pay attention to the overall design of tourism products and innovative design of products. Innovation is the soul of travel agency development.
2。 Market pricing should fully consider the factors such as cost, market, marketing objectives, policies and product quality, and adopt a satisfactory pricing method in pricing strategy, which not only ensures a certain initial profit, but also can be accepted by tourists. In addition, in the psychological pricing strategy, we can adopt the auspicious digital pricing strategy, and adopt the strategy according to people's superstition and taboo about numbers.
3。 Through various ways of publicity, attraction and persuasion, sales promotion will convey the information of travel agencies and their products to target consumers, make them understand and trust our products and services, guide them to buy, and achieve the purpose of expanding sales. We can make some very beautiful travel brochures, or ask professionals to design comprehensive, thoughtful and specific web pages to facilitate tourists to know the latest news.
Model essay on college students' entrepreneurial plan 3 I. Development prospects
I have lived on campus since junior high school. Do you know how headache this is? Eat? The problem is the food in the canteen. Because school canteens are generally in the form of cauldrons, although the price is low, they are rarely really welcomed by students. What's more, students complain about the food in the canteen? Since ancient times? . Although college students can eat outside the school, most students are still willing to eat in the school cafeteria because of economic factors. Food quality can not be guaranteed, which will lead to many problems, students' nutrition can not keep up, and even some students often skip meals. As a result, malnutrition, stomach diseases and other diseases that should not appear in college students are also common, which has laid a hidden danger for students' physical and mental health. So I decided to integrate the advantages and disadvantages of canteen and restaurant and open a student self-help nutrition fast food restaurant.
Second, the store profile
Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. The breakfast features mainly Wuhan snacks. Variety, full taste and rich nutrition give diners more choices. For lunch and dinner, there are dishes with different flavors from North and South. Instead of dinner, we provide all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. This restaurant adopts the way of buffet fast food, which gives customers a more relaxed dining environment and more choices. The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Third, development strategy.
1. This restaurant should advertise before opening, because the main customers are students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simply advertise in the form of leaflets or multimedia (such as audio).
2. This restaurant adopts buffet style, and provides tea and fresh soup free of charge. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different from competitors, give customers more discounts and attract more customers. In addition, our restaurant also provides barbecue+cold drinks, eight-treasure rice and other couple packages, which will also become a major feature of our restaurant due to the lack of snack food.
3. Many students are used to the "3: 1" lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so that geographically, they will not be too far away from the school gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.
4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.