Many people are angry with the media. Dare you say that you haven't seen the advertisement of Xin Shu Hu or the video of Papi sauce? At a young age, I stepped onto the peak of my life through the media.
Nowadays, there are endless media platforms to choose from. WeChat official account, today's headlines, a little information, Zhihu and so on, multi-platform, try more, as long as you find the right one, you can become the owner of the media.
So, what should we do from the media? It's simple:
1, persistence, it is not easy for college students to persist in doing one thing. For Bian Xiao, it is difficult and understandable to insist on two shifts a day, but only persistence will be effective. Three days fishing, two days drying nets, nothing.
2, original, don't recite, since you want to do it, you must do it well. Recently, many plagiarized headline accounts have been blocked in the headlines, and Bian Xiao has never been worried, because all articles about "nuclear technology" were written by Bian Xiao himself. They are all original, and only by insisting on originality can we go further.
3, accumulate more, from the media, the most important thing is to have goods. Only when you have goods in your stomach can you write more and stably produce high-quality articles, so daily accumulation is essential.
4. Interested, it is much better to choose interested understanding than popular understanding. Only when you are interested can you have the motivation to do it, especially in the early stage of no income and low income. Interest is the only motivation. Without interest, you can't persist.
Choose a reliable self-media platform. Recommend headlines and penguins, do it for a while, have a say. Headlines have a wide audience and are the big brother of the media, with relatively stable income. Penguin is owned by Tencent, so it shouldn't be bad. Let's take the headline as an example.
1, get through the novice period quickly. When applying for the headline number, carefully choose the field. Once selected, you can't change it. An ID card can only have one number, so you must cherish it. After choosing the right field, you can post articles every day. Beginners must pay attention to verticality. Don't worry about the number of other fans, the number of views and the index. As long as you send one or two articles every day to ensure the quality and verticality of the articles, a week will pass! For those novices who say no, the problem lies in verticality. Don't follow the scene, send whatever you want. How could the system let him through?
2. Strive to increase revenue. After the novice period, the system will directly advertise, and it will be profitable to invest in advertising when posting. At this time, your thinking is different from that of a novice, so you should strive to improve your reading ability. There are many ways to do this, but none of them are absolute. The most fundamental way is to learn from experts, browse other people's explosive works, and learn to send some similar articles or videos. You can follow the trend at first, but don't copy it completely, otherwise it will reduce the weight. Learn to change your face, hehe.
3. Create a personal brand and reverse the employment dilemma.
It is a cliche that it is difficult for college students to find jobs, so much so that my junior, who has just been a sophomore, lost a lot of hair because of this.
Born in a populous country, there are not enough people, which is impossible to choose. The key is how to stand out from the crowd.
If you don't have personal brand awareness and consciously improve your core competitiveness, then I'm sorry for young people, and you are doomed to be eliminated by high-paying jobs.
How powerful a personal brand is, take online celebrities as an example.
After Papi sauce became popular, an advertisement could sell for 22 million yuan, and Mi Meng sent a small soft article with an average price of 300,000 yuan. Xin Shu Hu's fans even set alarm clocks and got up on time to watch the advertisements she pushed. It's hard to believe, but it's true. They will make money, especially with their own brands.
What have I gained from playing the media?
(1) Self-operation ability
Since the media is like your online shop. To run it well, you must think about how to make the store more attractive, make more fans pay attention to your store and be happy to see your products. The process of this conception is also a process of cultivating yourself and improving your operational ability.
For college students, resources are limited, especially personal resources. If most of your QQ and WeChat friends are just classmates, relatives and friends, it proves that you are still closed in the small circle of the university and have not established contact with the outside world, which is extremely unfavorable for finding a job in the future.
Thinking about operating from the media, you will consciously have personal value and establish a personal brand. Because of the lack of knowledge, we can consult all kinds of cattle people and learn their methods and experiences, which is very helpful to broaden our horizons and accumulate contacts.
(2) Understanding knowledge and ability
As I said at the beginning, one of my motivations is to make money, which is one of the reasons why I am deeply attracted by the media. Forgive me for being an amateur.
This is an era of knowledge economy, and your knowledge and ability itself contain infinite value. The key is whether you can achieve them.
There are many such examples around me. A senior majoring in fine arts runs his official WeChat account and regularly pushes some illustrations designed by himself. His fans are about 30,000 to 40,000. As far as I know, some advertisers contacted him and asked him to draw some commercial illustrations, and the price was very high. At the same time, I also do micro-courses on other platforms to attract fans and make money by sharing my own experience. For a college student, economic freedom has been realized, which is undoubtedly a success.
Since the media is a process that needs accumulation and persistence, the return is not as fast as you think. Many people struggle to write for a month or two before they become full members, and their daily traffic income is only a few cents. If you think you can accept it, of course, I support you. How do you know you are an ordinary person without trying? Young people have indomitable spirit, and everyone has been young.
In addition, I think the first priority for students is to study. If your academic performance is ok, there should be many scholarships and so on. A friend around me, undergraduate, has a national scholarship of 8000 and a first-class scholarship of 4000. Of course, I can't say too much, but for most college students, he is already very good. At least it shows that his learning ability is good and his resume is at least good-looking.
If you don't belong to the above two kinds, but simply like the media and want to create your own small world in the field of media, then welcome to join the big family of media.
A lot of things, not what people say, should be done. For example, in order to have fans and read, your title should be novel and eye-catching; Your content should have quality or something. Do you know what to do after hearing these words?
Without continuous and stable investment and certain accumulation, it is difficult to have high-quality output. Therefore, it is best to precipitate yourself first, and I also want to try it in the media field to see if I am suitable.
Many people have been misled by the article about the monthly income 10000 from the media, and it is not so easy to think of it from the media. It's really childish to just sit and write articles and talk about advertisements. A trumpet, especially many beginners, only after trying this process can you know all kinds of sadness. So many people give up.
If you are confused or don't know where to go, I suggest you take action immediately and make good use of the platform from the media.
It doesn't matter if you can't write, as long as you find your own interests, such as photography, video recording, calligraphy and so on. You can open your own media and share your works with more people.
For college students, self-media is an important tool to build personal brand and improve personal influence, which will make us become excellent graduates with strong competitiveness in the workplace.
The platform you run is the best resume on the road to job hunting.
All efforts are just for the sake of irreplaceable.