Second, fully understand the market information and improve the ability to control the market. Fully understanding the market demand is an important prerequisite for the success of college students' entrepreneurship.

1, entrepreneurs can use modern information technology to grasp the overall trend of market development, judge whether the market demand of a certain field or industry tends to be saturated or blank, and find their own direction.

2, entrepreneurs should always pay attention to observe the development of their chosen industry, do a good job of tracking. Only by fully grasping the market demand information can we correctly judge the development direction of entrepreneurship, correctly determine the objectives, strategies and specific implementation plans of entrepreneurship and control the market. "