In order to ensure the orderly and effective progress of things or work, we need to start making plans in advance, which can clearly define a general direction for an action. So how should we make a plan? The following are three planning schemes I have compiled for you. Welcome everyone to refer to it, I hope I can help you.
Planning Scheme 1 Activity Department: Electronics and Maintenance Association
Activity Director: Huang Guangcai.
Event leaders: Liu Bank, Dong Jianze,.
Activity background: This activity is mainly to enrich the atmosphere of teachers' colleges, improve students' scientific and technological quality, stimulate learning enthusiasm and cultivate innovative consciousness. On the one hand, strengthen the cultivation of students' engineering practice quality, improve students' electronic design and production ability for practical problems, improve students' interest in electronic design, and cultivate reserve forces for electronic design competitions; On the other hand, it has expanded the influence of the association among students. This activity promotes the cultivation of students' practical innovation consciousness, basic ability, humanistic spirit of teamwork and the style of study of integrating theory with practice.
Activity significance:
1, promote the construction of study style, create an academic atmosphere, and improve college students' innovative spirit and practical ability;
2. Cultivate students' interest in electronic works and provide a platform for more students who love electronic works to show themselves;
Through this activity, students who join the association can integrate into this big family faster and better.
Activity time: 20xx65438+February 20th (Saturday) 16: 30 to 20: 30.
Venue: Gate of Building 2, ningde normal university New Campus.
Activity arrangement:
(1) Preparation before the event:
1, the planning department completed the planning of this activity on 65438+February 10;
2. On February 17, the Propaganda Department posted posters of this activity on the bulletin boards of dormitory buildings and at the entrance of canteens;
3. The production department should prepare all the electronic works before the event (65438+February 19);
4. Relevant personnel should arrange movable tables and chairs and tools needed for activities, and find a good power supply.
(2) Activity flow:
1, 16:30 On February 20th 1 6: 30, the storage trunk line and all members of the first group (see table1for members' grouping and arrangement) will gather in front of Building No.2 on time to arrange the venue;
2. This activity is divided into five groups (one group and two teams) to be on duty in turn. Each group should arrive at the activity site half an hour in advance and do a good job of handover with the previous group;
3, the office to do a good job of attendance, and is responsible for collecting photos of activities, in order to make a summary of activities.
(3) Work after the activity:
1, the last group of personnel is responsible for the statistics and verification of the things on site, and after confirmation, the site will be sorted and cleaned up;
2. The production department is responsible for keeping all electronic works;
2. The office collates the information of this activity and summarizes the activity;
3. Award setting:
The competition will be judged by professionals and awards will be set up. First prize 1, second prize 2, third prize 3, excellent prize 5.
Budget:
Precautions:
1, all staff should be polite during the activity, be polite to the students who come to visit and answer their questions patiently;
2. Each staff member shall properly keep the electronic works used in the exhibition to prevent the works from being damaged;
3, in the process of duty, each member must be serious and responsible, not wandering around.
Possible problems:
1. If the weather is bad, it may rain and so on. So the tent should be ready;
2. Some work may break down temporarily, so it is necessary to prepare maintenance tools (20 tools such as student power supply, multimeter, screwdriver, tin, soldering iron, tin sucker, needle-nosed pliers, scissors and oblique-nosed pliers);
3. Some works that need batteries may not work, so prepare some spare batteries (9V batteries 10, 1. 30 5V batteries);
4. In case of special circumstances, if there is any change in activities, it will be notified separately.
2 Electronic Design Competition Exhibition Plan
1. Activity Name: Electronic Design Competition Exhibition.
2. Activity time: 20xx years165438+1October 29th.
Third, the venue: the entrance of the second phase apartment.
4. Organizer: Institute of Physics, Electricity and Technology.
Verb (abbreviation of verb) activity flow:
(1) Pre-preparation:
1. The planning department writes the activity plan and arranges the whole process of the activity to ensure the smooth progress of the activity.
2. The person in charge should find a good venue, prepare tables, chairs, publicity boards and a list of exhibits, arrange the venue in advance, and ensure that the activities are carried out on time.
3. The Secretariat Department shall notify the exhibitors in advance to remind them to arrive on time; Make posters with the words and pictures of the event, write an introduction card for each entry, and print leaflets about the electronic design competition and award-winning leaflets.
(ii) During the event
1, Du Yilong, Yang Chenxian and Zhang Erming were present at noon, and Du Yilong was in charge. 1 1: 20 put the articles in order at the exhibition site, and collect the articles after 12: 20.
2. From 3: 30 pm to 4: 30 pm, Tan Beibei, Duan Pei and Wang Chao take turns, and Wang Chao is in charge. The article should be put on the exhibition site before 3: 20 pm, and it will end after 4: 30 pm.
3. Requirements:
1. The exhibited works shall not be damaged or lost.
2. During the activity, exhibitors should give oral publicity to people passing by, and don't let the scene be deserted.
3. When changing shifts, the last shift can only leave after all the next shifts arrive.
4, the team leader is responsible for the order of the scene.
(3) Late activities
1, at 6: 00 pm, Qiu Hao and Song Yu led the personnel on duty in the morning to the site to inspect the exhibits first.
2. Organize to clean up the site and return the borrowed table.
3. Send the exhibited works to the office of Electrical Association.
The purpose of intransitive verb activity
Through this exhibition, we will promote the electronic association to the whole school and show the elegance of the electronic association. Promote scientific and cultural knowledge, promote electronic design competitions, and let more people know about electronic design competitions and associations.
3 electronic works competition exhibition plan book
Activity background:
Art in life, life has art, design is the development of art, design is the inheritance of art, art lies in appreciation, talent lies in display, and people who create art can reflect a person's personality and mood whether they swear to draw monochrome lines or fly in the colorful sky. The moment you first become an image, the moment when everyone is dumbfounded, is the time when you shine! Purpose of the activity: In order to carry forward the innovative consciousness and aesthetic consciousness of contemporary college students, promote the study and exchange of art departments, enhance mutual understanding and friendship, cultivate everyone's artistic sentiment, show the elegant demeanor of our students, create a healthy and upward campus cultural environment, and show the characteristics and artistic atmosphere of our art department to the whole school. This exhibition of outstanding works aims to improve students' comprehensive quality and innovative will, and enrich their extracurricular cultural life. The Learning Department and Propaganda Department of the Student Union of our department will hold an exhibition of outstanding works of art department, which will provide a platform for students of our department to exchange and display outstanding works of art and provide a platform for other departments to appreciate art.
I. Theme: "Art in Life" and "Feel Life and Discover Art"
Second, the target: all teachers and students of Suzhou Vocational College.
Three. Time: April 20xx1—April 27th, 20xx.
4. Organizer: Learning Department and Propaganda Department of Student Union of Art and Design Department.
Verb (short for verb) Location: Activity Center
Activity arrangement of intransitive verbs:
20xx started the publicity work, and began to collect works in early April (the collection time is 24 days).
20xx exhibited the collected works on April 25th, 26th and 27th.
20xx selected outstanding works in early May.
The award will be announced at the "Award Ceremony of Excellent Works Exhibition of Art and Design Department in the 20xx academic year".
Seven. Activity flow and preparation
Early stage (activity preparation):
(1) Let the Propaganda Department make relevant posters, and carry out continuous publicity during the solicitation period, and pull two banners in the North District and the South District respectively.
(2) Make a leaflet and notify the monitor of each class to come and get it.
(3) Make and distribute the invitation letter for audit.
(4) Contact 09, 10 excellent students as student judges.
(5) Invite teachers to attend as authoritative judges.
(6) Apply for a venue
(7) Invite the chairmen of other departments to participate, so that all students can participate in the exhibition.
Mid-term (activity development):
(1) Call for works (from April 1 to April 24th, Room 307, Liu Yun Building, 6:00-8:00. Participants should indicate their class, name and contact information).
(2) Exhibition of works (works should be classified)
(3) Students vote, teachers review and select outstanding works (voting should be fair)
Later period (excellent works exhibition and award ceremony):
(1) Certificate Award and Excellent Works Preparation
(2) Application for exhibition venue
(3) Inviting the awarding guests
(4) notify the winners of the awards and the time and place of the awards.
(5) Write a summary report
(6) Layout of exhibition venues
Eight judging rules: two groups of votes add up to get the player's score. On the one hand, there are invited judges.
1, teacher evaluation 2, student judges (composed of excellent students from our department in 09- 10)
Jury evaluation method: select students on the spot. Voting method: During the exhibition, paper will be distributed every day, on-site voting will be conducted, and the works you think are good will be written down. Each person can vote up to 4 votes, and the winners of each award will be selected according to the votes of teachers and students.
Exhibition process of nine works
1, the host held a ceremony (inviting the teacher of our department to speak, and the minister of learning department or propaganda department to speak) to announce the beginning.
2. Open the exhibition hall and lead the guests into the exhibition hall.
The staff kept order and distributed notes to the students who participated in the exhibition. The exhibition lasted for three days. 5. After the exhibition, the staff cleaned the exhibition hall and moved all the works back, and the exhibition ended.
X. Unexpected situations and countermeasures
(1) We are understaffed. Ask other departments of the student union for help.
(2) There are few entries, so it can be stipulated that several entries must be submitted in each class.
(3) The judges of Grade 09 students to be contacted can't come or can't be contacted, so they can choose from 10 students (provided that the students didn't participate in the competition).
(4) There are too few or too many people during the exhibition. According to the size of the venue, you can inform the squad leader of each class in advance to bring a few people to participate.
(5) When watching the exhibition, there is a lot of noise in the venue. Please ask the sports department to maintain order in the venue.
(6) Ensure the integrity of the works in the exhibition.
Part II of the planning scheme I. Background
Sanmenxia Guangyu biopharmaceutical co., ltd is located in the west section of Menghui Road, Sanmenxia Shengchi. Founded in 20xx, with a building area of 20,000 square meters. It has a modern production base and various advanced production lines. Henan Guangyu Boko Bio-pharmaceutical Co., Ltd. is a modern pharmaceutical enterprise established by Guangyu Group on the basis of the former Sanmenxia No.2 Pharmaceutical Factory in Henan Province in June 20xx with an investment of 52 million yuan. At present, this enterprise is the largest Chinese patent medicine production base integrating production and scientific research in western Henan, with 536 employees, including 185 engineers, with an average age of 36. The total assets of the company are more than 85 million yuan. The company mainly produces injections, oral liquids, tablets, pills and other 10 dosage forms * * 86 products. In recent years, it has successively won four gold medal products awarded by the state, three provincial-level famous products, one national new drug/kloc-0, and two national traditional Chinese medicine protection products. Tablet and pill workshops are designed and constructed according to GMP standards, and advanced water-making equipment is used for injection production. Among them, Rabdosia rubescens buccal tablets are the most representative, and compound Rabdosia rubescens buccal tablets are exclusive products in China. It is made of Rabdosia rubescens, a national geographical indication product, and other traditional Chinese medicines. It is refined by modern technology and of high quality. After containing, it can act on the diseased part of the throat through slow release, which has a more direct detumescence and sore throat, and the curative effect is more obvious.
Second, the purpose of the study
1. Through market research and forecast, the market share of Rabdosia rubescens buccal tablets in similar markets was obtained.
2. And the public's evaluation of buccal tablets.
3. Understand the market situation of Rabdosia rubescens in Zhengzhou area.
Third, the method of studying the problem.
Considering that Rabdosia rubescens buccal tablet is a kind of health care medicine, which is different from ordinary commodities, its consumption depends not only on consumers, but also on the medical care system of hospitals, doctors and consumers. Moreover, the drug distribution unit is an important intermediate circulation link. In addition, the main consumers of buccal tablets are phonetic workers, so it is difficult to achieve the purpose of investigation simply by investigating consumers. Therefore, we will determine the survey objects as: consumers, hospitals (pharmacies, doctors in related disciplines), drug circulation units (drug wholesale institutions, retail pharmacies), schools and enterprises; Administrative units and other institutions. The purpose and emphasis of the survey are different. Among them, the drug distribution units and hospitals adopt the method of full investigation, and the consumer survey adopts quota sampling, that is, the whole population is partitioned first, and then a certain number of samples are randomly selected from each group by investigators; Schools, enterprises, administrative units and other institutions are randomly selected by looking up a random number table according to the list of units. The sampling ratio is not equal.
Fourth, determine the investigation items.
There are many kinds of investigation projects, and the specific projects are large and small. According to the experience of developed countries, most market research projects belong to the following five types: enterprise sales market survey, enterprise and industry development prospect survey, enterprise products and competitors survey, advertising method and advertising effect survey. Research on corporate social responsibility. The most common survey items include: market characteristics survey, market potential survey, market share survey, business development trend survey, short-term sales forecast, long-term demand forecast, price forecast, technical characteristics survey of competitors, etc. The contents of the investigation are determined as follows:
1. Overall market capacity and tolerance of throat lozenges;
2. The overall market demand characteristics and changing trend of throat lozenges:
3. The sales situation and market positioning of Rabdosia rubescens buccal tablets in Zhengzhou market:
4. Competitors and their marketing strategies;
5. The marketing mix strategy of Rabdosia rubescens buccal tablets and the implementation effect of corresponding measures: 6. Problems and opportunities;
7. Incidental promotion of Rabdosia rubescens buccal tablets.
It can be seen that this survey is comprehensive, and it is necessary to achieve a clever combination of objective investigation and subjective propaganda to achieve unity in contradictions.
Verb (abbreviation for verb) practice progress and budget
Stage 1: Understand the background 1 day.
The second stage: the planning stage
Make a 2-day plan
Approved and revised 1 day
The third stage: the questionnaire survey stage.
Design of a five-day questionnaire
2 days of adjustment and confirmation
Print 1 day
The fourth stage: the implementation stage
Training for 3 days
Implemented 15 days
The fifth stage: research and analysis
Data input processing 1 day data research 1 day data analysis 1 day
The sixth stage: the reporting stage
Report writing 1 day report sending 1 day
Intransitive verb budget
Questionnaire printing fee 100 yuan, miscellaneous fee 100 yuan, totaling 200 yuan.
The third part of the planning scheme I. Research background
1, the position of tourism as a strategic pillar industry has been determined, and the development norms of tourism in China have begun to take shape;
2. At present, the marketing behavior of China's tourism enterprises pays one-sided attention to short-term economic benefits, ignores the realization of stakeholders' interests and lacks the concept of ecological environment protection;
3. The government and tourism enterprises need a more comprehensive and scientific evaluation index system to guide the development of tourism marketing behavior of enterprises and cultivate correct tourism marketing concepts in order to realize the longer-term interests of enterprises;
4. It is the inevitable trend of the development of tourism marketing behavior in contemporary China to realize the interest balance and ecological sustainability of stakeholders, and it is also the best way for tourism enterprises to establish a good corporate image and realize long-term interests;
5. There is a lack of relevant research on the social evaluation system of marketing behavior of tourism enterprises, and there is an academic gap.
Second, the purpose of the study
1, through communication with enterprises, obtain qualitative information of tourism marketing behavior of enterprises in recent 10 years, including
Including marketing planning scheme, audience participation, marketing effect evaluation, government attitude and participation. , which can be provided in the form of text, data and pictures;
2. Understand the perception and satisfaction of tourists and local community residents on the marketing behavior of local tourism enterprises through questionnaire survey, and preliminarily evaluate the main indicators of the social impact of enterprise marketing behavior;
3. By interviewing the interest representatives of the government such as the scenic spot management office, we can understand the government's views and suggestions on the tourism marketing behavior of enterprises;
4. By interviewing typical cases of tourists and local residents, the research content is deeply analyzed and studied.
Third, the main content
According to the analysis of the above research purposes, the main contents of the project include three aspects: government perception and satisfaction evaluation, tourists perception and satisfaction evaluation and community residents perception and satisfaction evaluation. Through the research, the evaluation subsystem of government perception and satisfaction, the evaluation subsystem of tourists perception and satisfaction and the evaluation subsystem of community residents perception and satisfaction are formed, and the core content of the social impact evaluation index system of tourism enterprise marketing behavior is formed accordingly. Finally, the fuzzy evaluation of tourism marketing behavior of tourism enterprises in recent years is made, and the evaluation report is obtained.
1, Research on Government Perception and Satisfaction Evaluation
The research on government perception and satisfaction evaluation mainly involves the investigation of government attitude, government participation and government evaluation, and the final evaluation index subsystem is formed through qualitative data analysis and quantitative index design.
2. Research on tourists' perception and satisfaction evaluation.
The research on tourists' perception and satisfaction evaluation mainly focuses on tourists' attitude, participation and final evaluation, and analyzes the final evaluation indicators.
3. Research on community residents' perception and satisfaction evaluation.
The study of community residents' perception and satisfaction evaluation mainly investigates and analyzes the positive influence perception and negative influence perception, and forms the final evaluation index.
Fourth, research and design.
1, research ideas
Analyze the marketing behavior of enterprise series tourism → define the stakeholders; Looking for relevant theories → summarizing and analyzing literature to form specific survey indicators of different stakeholders; Conduct questionnaire design → questionnaire survey; Data collation and analysis → summarize the expectations and evaluations of respondents on different events; Summarize and draw a conclusion; → Improve the index system; Clear enterprise response measures.
2. Design of questionnaire and scale.
(1) design steps
A, through searching China HowNet, travel periodicals and other materials, and collecting marketing video materials, understand the current situation of marketing behavior of tourism enterprises, preliminarily clarify the research direction and problems, and find out the stakeholders.
B, synthesizing the existing theories and scales about government participation, tourists' satisfaction and community residents' perception, under the guidance of performance method, referring to SERVPERF scale and Likert scale, this paper puts forward the theoretical evaluation scale of government attitude, customer satisfaction and residents' perception. C. Through the online survey, 37 subjects who participated in tourism marketing activities (scenic spot management office, enterprise management, tourists and community residents) were investigated, and the relevant factors of the evaluation index system were adjusted by analyzing the data of the design program of the tourism questionnaire and scale in Figure 1.
D, according to the survey results and respondents' answers, make appropriate adjustments to the questionnaire and scale to get the final questionnaire and scale.
(2) The structure and content of the questionnaire.
According to analysis, the social evaluation of tourism marketing mainly comes from three aspects: government, tourists and community residents. Therefore, a questionnaire is designed, which mainly involves the investigation of government attitude and participation; The scale is mainly divided into the cognition, perception and satisfaction scale of tourists and community residents. Both the questionnaire and the scale have anthropological characteristics, and the questionnaire mainly involves three aspects: government attitude, government participation and government evaluation. The scale mainly involves the evaluation of perception and satisfaction.
3. The thinking and framework of this empirical analysis.
Through sampling survey, the relevant data of residents' perception are obtained. The analysis of the empirical part of this paper follows the following ideas. The evaluation of tourism developers' marketing behavior is generally carried out from the following three aspects:
(1) Summarize and analyze the overall situation reflected by questionnaires and scales from different stakeholders and demographic characteristics, and make summary statistics and descriptive analysis mainly through SPSS; Qualitative analysis of scenic spot development and enterprise marketing effect.
(2) Analyze the differences of different factors among different respondents, and adopt the factor analysis method based on statistical data;
(3) Based on the previous analysis and Logistic regression model, this paper makes a quantitative analysis of the factors affecting the cognition, perception and satisfaction of tourism enterprises, trying to determine the strength of the influencing factors of cognition, perception and satisfaction of different stakeholders through quantitative analysis, giving them different weights, forming an index model, and then seeking explanations and making suggestions.
Fig. 2 The train of thought and framework of this empirical analysis.
4. Research methods:
Research methods mainly include: questionnaire survey, field interview, literature and so on.
Verb (abbreviation of verb) quality management
1, project leader and participants
(1) Peng Chunbai wrote "Analysis of College Students' Tourism Psychology and Marketing Strategy" during his college years and won the third prize of the Provincial Tourism Forum. "Research on Rational Circulation of Rural Land Use Rights and Marketization of Farmers' Self-employment" won the "Yang Shuda Prize" award; And was named "Top Ten Academic and Scientific Research Model" in the "May 4th Evaluation" of the Society; The results of social research activities of "going to the countryside in summer" were rated as excellent results; The participation of members of the academic department of Tourism College ensures that the investigators have relevant research experience and methods. Team members are complementary to men and women, and have certain social investigation and research capabilities.
(2) The courses related to the marketing behavior of tourism enterprises, such as Management of Tourist Attractions, Ecotourism and Marketing, have a deeper understanding of the marketing behavior and social evaluation of tourism enterprises in China.
(3) On the basis of studying "Statistics" course in university, systematically study SPSS statistical software, and be able to skillfully use SPSS statistical software for deeper data analysis.
(4) summer vacation or winter vacation is rich in practice, and it is possible to conduct comprehensive and in-depth social research.
2, the completion of the preliminary work
(1) learned the relevant course knowledge, consulted a large number of domestic and foreign related documents on the evaluation of marketing behavior of tourism enterprises, and got a more comprehensive understanding of the marketing behavior and research status of tourism enterprises in China.
(2) In the early stage, I communicated with the instructor for many times on related topics, and completed the design of the research scheme and the framework design of the questionnaire and scale under the guidance of teacher Ada. Ada, a doctor of business administration in Hunan University, has made considerable achievements in scale design and index system construction.
(3) In the early stage, we got in touch with the planning and holding companies of Wulingyuan International Country Music Week and Wulingyuan Scenic Area, and got their strong support.
(4) The preliminary design of the questionnaire and questionnaire has been completed, and the basic framework of the field interview outline and questionnaire has been formed.
The form and content of intransitive verb report
The report mainly feeds back the research index system and detailed explanation to enterprises and scenic spots through written reports, and at the same time, the fuzzy evaluation report on related marketing behavior of tourism enterprises is also fed back to enterprises through written reports.
Seven. opportunity
1, special research group
(1) Tutor: Doctor of Business Administration, Hunan University; Lecturer, School of Tourism, Hunan Normal University; Teacher Ada;
(2) Project leader: Peng Chunbai, 20xx-level tourism management class of Tourism College of Hunan Normal University;
(3) All members of the Academic Department of Tourism College.
2. Timetable
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