Model essay 1 1. Preface of the planning scheme of the promotional film
Who is the main force driving consumption in China today, and DD college students who have an indelible position in the consumer market in China!
Who will pay special attention to advertising, willing to pursue novelty and buy various products DD college students! As we all know, as a powerful consumer group, the importance of college students can not be ignored. As the spokesmen of youth, college students are always full of youthful vitality and fanatical passion, and will definitely actively participate in novel and interesting large-scale activities and devote themselves to the whole process. Therefore, if an enterprise supports an activity of a university, it will certainly get rich returns and greatly improve its popularity.
There is an excellent opportunity in front of us, that is, the annual welcome party of our Institute of Chemistry and Chemical Engineering. This welcome party is an excellent opportunity for sponsors to introduce themselves, promote products and plan their image to Linyi University students.
At this time, the majority of freshmen have adapted to college life and gradually participated in campus activities, bringing new vitality to the campus. At the same time, because we are college students, students of all ages have less homework and more time to participate in organizing school activities. Moreover, the welcome party is the most important event in the whole university year, which will certainly attract the attention of all students in our college, a large number of other colleges and even foreign schools. Who can let it miss such a golden opportunity? Let's go! Your participation will be our greatest expectation.
Hurry up and participate in the sponsorship activities of the International Liaison Department of our School of Chemistry and Chemical Engineering. We assure you that we will do our best to promote your products in our school. Let you get the maximum return with the lowest investment.
Two. Activity introduction
1, theme of the party: "Meet youth, weave dreams", art party, New Year's Eve party.
2. Party goal: Through the form of a party, express a warm welcome to freshmen, enhance the cohesion and unity of freshmen, help students establish a positive attitude towards study and life, enhance communication with seniors, integrate into the friendship between teachers and students, and encourage freshmen to better face college life.
3. Time: 20xx years165438+1the end of October (details to be determined)
4. Venue: Academic Lecture Hall, School of Chemistry and Chemical Engineering, Linyi University
5. Organizer: Youth League Committee of School of Chemistry and Chemical Engineering, Linyi University
Organizer: Student Union of College of Chemistry and Chemical Engineering
Sponsor: ()
6. Object-oriented: all teachers and students of the School of Chemistry and Chemical Engineering, as well as key members of student representatives from other colleges.
PS。 This welcome activity is the biggest activity in our college in a year, and it has received strong support from school-level and college-level leaders. At that time, all students, leaders and some teachers from the School of Chemistry and Chemical Engineering will be present, and teachers, student representatives and key members from other schools will be invited to attend. This is a huge scale!
Three. market analysis
1. Compared with TV and newspaper media, school publicity has a good cost performance, and the best publicity effect can be achieved with the least funds.
2. The school consumption area is concentrated, with strong pertinence, and the product brand is easy to be deeply rooted in the hearts of the people. As modern young college students, they all like to pursue fresh, exciting and romantic activities, which can show their personality and express themselves. If businesses can publicize in such interesting and meaningful activities as cultural festivals, the effect will be remarkable.
Because there is a large-scale welcome and commendation party every year, if conditions permit, merchants can also establish long-term friendly and cooperative relations with our Institute of Chemistry and Chemical Engineering, so that their popularity on and off campus will deepen, which is of great long-term significance!
4. Contemporary college students have strong spending power, but they are not deeply involved in the world and do not know much about commodity brands. In addition, students have just entered the university, their consumption psychology and habits are immature, and they will have certain conformity psychology in some consumption behaviors, which are often influenced by advertisements. College students all pursue fashion trends and have a strong desire for consumption. Therefore, whoever can first establish their own brand in the minds of college students will dominate their consumption motives and potential consumption market in the future, and college students will be the main force in the future society, which means that they can dominate the market in the future society and maintain a high market share for a long time.
5. Publicity among college students, with small investment, wide dissemination and quick results; Compared with TV, magazines, billboards and other forms of publicity, publicity among college students has a higher rate of return and a higher cost performance. University is the temple of culture. Sponsoring college students' activities will help to enhance your company's good image and cultural taste, and lay a solid foundation for your company to attract talents and develop in the future.
6. The market to be explored. I believe that when your company locates its products in the market, young people with certain spending power and working-class people who pursue fashion will be among them, and more than 30,000 teachers and students in our school are young people with certain spending power, most of them are young teachers and employees, belonging to the consumer groups who pursue fashion and have a fixed income.
7. The Outreach Department of the School of Chemistry and Chemical Engineering of our college has accumulated a lot of publicity experience in the past publicity work in the school, and established a strong publicity network in the school, which can achieve good publicity results in a short time. And there are enough human resources to complete the publicity activities for you! Realize truly efficient and cheap publicity.
There are many people in our school, about 35,000. The potential market is huge, because there are many students from other provinces and their spending power is high. Small investment will definitely have a big return!
Attachment: Characteristics of students in school
1 The range of consumer groups is concentrated, with strong pertinence and large consumption.
It is easily influenced by the surrounding environment and easy to guide consumption.
It is easy to form a tidal current and radiate to the periphery quickly.
Strong ability to accept, especially the ability to accept new things.
Four. Publicity method:
1, banners are the most effective and intuitive way to publicize. It will directly achieve the publicity effect with visual impact in the venue!
2. The most flexible propaganda method on a single page. Merchants can design their own products and launch their own products grandly. Our department is responsible for distributing it all over the campus of university town, with 500 copies as the unit, and the quantity can be negotiated. Can attract students' visual focus with unique design!
3. Poster publicity: The sponsors of this event should be indicated on the large posters posted on the publicity column of the whole hospital. The logo pattern provided by the merchant can be used as the background of the poster, which reflects the interests of the sponsor while ensuring the publicity of related activities. The publicity column is crowded with people, with more audiences and excellent publicity effect.
4. Online publicity reports on every link of this activity will be published to all the websites of the school in time (such as the campus network "Doucai", the website of the College of Chemistry and Chemical Engineering, the campus Weibo, the campus post bar irrigation, the class Weibo, etc. ), and each report will be accompanied by the name of the sponsor, with a large number of views and excellent publicity effect.
5. Leaflet sponsors distribute leaflets and promotional materials to every dormitory in every student apartment.
6. The medal winning card is posted on the door of the individual dormitory, and the sponsor's logo is printed on the medal.
7. On-the-spot publicity Circulate the sponsor's promotional film before the start of the literary evening, so that every Lida student and teacher present can be attracted by the sponsor's products. Finally, the host thanked the sponsor, who could also provide ink painting as the stage background.
8. Promotion of prizes Some prizes in this activity can use the goods formulated by the merchants, or the logo of the merchants can be printed on the prizes.
9. In the on-site acknowledgment activity, the company name appears in the form of oral acknowledgment.
10. Naming rights This activity can be named after the welcome party.
1 1. Guest Speech Your company can send representatives to participate in our activities. During the activities, you can speak on the stage as a guest.
Verb (abbreviation of verb) merchant compensation publicity plan
1. On-site publicity merchants can conduct publicity activities at the party site on the day of the party.
2. Poster Publicity Party Poster shows that the business is a sponsor and can be printed with the company logo.
3. You can hang banners with merchant characteristics at the activity site in the college.
4. This website promotes the campus network of Linyi University. Com and the website of the School of Chemistry and Chemical Engineering introduce sponsors.
5. Prizes promotion Prizes can be integrated into the company culture when sponsored or reported by the company.
6. Staff supplies publicity staff can wear clothes with merchant logo to work, and merchants can use props to carry out on-site publicity.
7. On-site publicity activities can be arranged with props printed with business characteristics, or you can do some small games with company characteristics.
An analysis of the effect of intransitive verbs
Our school's welcome party has always been a brand activity of the student union of the Communist Youth League, which has received strong support from the leaders. The student union has the ability to organize various campus performances and has rich experience in event planning and handling. Expand publicity through school promotional videos, posters, banners and other forms to increase students' goodwill and trust in your company. Increasing the atmosphere of publicity activities through live performances will help to raise awareness, expand publicity influence, let students have a deeper understanding of your company and its products and services, greatly increase your company's competitiveness in school and establish a corporate image. Publicity will be more conducive to gaining the initiative. Therefore, sponsoring this activity saves money, saves trouble and worries, and seizes the opportunity to win the college student market.
This welcome party is a comprehensive activity, so it is very important to sponsor the party, which will help to open the market for merchants faster and show your company's cultural concept!
Model essay on propaganda film planning scheme II
Campaign stage (September 1 ~1October1):
Taking campus bbs as the medium;
Starting from September 1, we began to publicize attractive issues such as "The Film Festival is coming to our school" and "Who are the stars present" in a side-by-side way to raise students' attention to this activity.
By September 15, I posted "Is there a film festival of the Film Association?" 1October 24th, 165438+ posted on the official account of the Film Association to answer the above questions or attacks, and introduced the activities of the Film Association in detail.
Weibo as the medium;
Find the popular little stars on campus with a large number of fans, and let them release the latest news of the film association to attract the attention of the majority of students.
Use web pages as media:
Make the special publicity webpage of "Newcomer Film Festival xx Campus Tour", and follow up the activities through the special website of xx University to promote the "Third Newcomer Film Festival" and the Newcomer Film Festival Chest Sticker Design Competition, Slogan Solicitation Competition, Newcomer Film Festival Campus Image Spokesperson Style Competition and Film Knowledge Competition.
Publicity plan planning and official publicity (June 1 to the end of June 1):
Pre-period: 65438+ 10/~ 65438+10.
1. Promote the "Third Newcomer Film Festival" by broadcasting special programs on the school radio station. In the early stage, we began to publicize the centennial history of China films, film appreciation and the specific contents of various activities in the same period.
2. Hanging a huge poster of "Newcomer Film Festival" on the huge publicity column (3M×8M) of the student activity cultural square.
3. Post a poster of the simultaneous activities in the main dormitory.
4. At the same time, the activities include: holding a chest sticker design contest, a slogan collection contest, a campus image spokesperson style contest and a film knowledge contest of the Newcomer Film Festival.
Mid-term: 65438+ 10 month 10 to 10 end.
1. Distribute the opening ceremony leaflet in front of the canteen, and attach the detailed process of the film festival.
2. Put up posters of movie lectures in each dormitory, and put them up that evening to explain the whole activity in detail.
3. Reward and commend the students who won prizes in the same period.
4. Establish the Newcomer Film Festival, and publicize that the booth is equipped with a net stand and a Yi Labao. The background of the booth is made into a signed version of the LOGO of the Newcomer Film Festival, and the magazine is distributed to the students who come to consult for free.
5. Attach a curtain wall map beside the main road of the school to welcome the arrival of the film festival.
After publicity:
1, collect on bbs.
2. Contact the school newspaper, campus news center and other media in advance to report and publicize the film festival.
3. Cooperate with the campus cultural exchange association or literary society to hold an essay activity with the theme of "dream, start again". As a feedback to the film festival, it has been deeply rooted in people's hearts, thus improving students' artistic appreciation level.
Model essay on propaganda film planning scheme 3
I. Purpose and significance of the activity
In order to better achieve the performance target of 65438+February, publicize the company's marketing policy of 65438+February, and let more college students know about Spark. Now carry out campus publicity, issue lottery cards for on-site lottery and promote on-site registration.
Second, the time and place of the activity.
Tomorrow or every night thereafter 19:00-20:30, Luoyang Normal University.
Third, the activity process
1, preliminary preparation
Prepare publicity tools:
One-page, poster, gift and receipt accounting teaching materials
Prepare handwritten slogans and posters of QQ group numbers and Weibo accounts of relevant package companies.
2. On-site activity flow, advertising planning scheme and on-site single page.
put up posters
Issue lottery cards, students fill in the information, and the staff collect the cards and put them in the lottery box.
The host talked about the importance of accounting certificate examination and accounting certificate training.
Explanation of basic knowledge of accounting certificate examination training
The contents of our package were explained.
Promotion policies for on-site activities,
Lucky draw link: draw small gifts and draw free learning prizes.
It is convenient to register sales deposit and tuition fees.
3. Marketing policy analysis
Come to Spark to learn accounting and earn tuition on QQ!
Come to Spark to learn accounting, and post online to edit Weibo to earn tuition!
Come to Spark to learn accounting, win a tablet computer and get a scholarship!
Submit the QQ number of each student, the class number of each class, and the Weibo account number of 20 students in each class. Spark students are preferred.
In order to win tablet computers for the majority of students and promote on-site lectures and special training courses, the special training courses mainly promote the increase of accounting certificate clearance.
Before pushing the special training class, pave the way for the effect and pass rate of the special training class. You can show them several sets of exercises and let the students in the front row look at the topics. Don't send it, leave a suspense. (for reference)
4. On-site lecture content speech
Introduction: 1. Self-introduction: Hello, I'm Dong Na, Director of Marketing Department of Teachers College. Thank you for coming to this lecture today. I'm sure you can return home with a full load today. I also need the support and cooperation of my classmates in my future work. Let's study together and make progress together in the future.
2. break down the steps of this lecture: first of all, do you know anything about accounting certificates? Do you know the advantages of taking the accounting certificate? Well, before my lecture is about to begin, I want to share a surprise with you. There will be three lucky draws in this lecture, resulting in five third prizes, three second prizes and 1 first prize respectively. What is the prize? It will be announced to you later, so please wait patiently.
Now more and more people will choose to take the accounting certificate for many reasons. For example, an accounting certificate, if there are many certificates and many skills, what is its function? Accounting is one of the core positions of a company, including capital accounting, fixed assets accounting, material accounting, salary accounting, cost accounting, profit accounting and tax planning. Accounting is also a highly technical job. Accounting is a hot position in today's society. Unlike other positions, people will fire you when they are old, but accounting is just the opposite, the older the better, because the older they are, the more experienced they are.
If you get the certificate early, you must learn it early. If you get the certificate early, you can take the professional title test before graduation. If you have an accounting certificate and an accounting title, you can easily find a good job and become a well-paid white-collar worker in the future.
Next, let's briefly talk about the basic situation of the accounting exam:
Everyone must be a little tired after talking for so long. Take a break, let's have the first round of lucky draw (producing five third prizes).
Ok, let's congratulate these five lucky students. Don't be disappointed if you are not selected. There are more prizes waiting for you. Just now we talked about the benefits and functions of learning accounting certificates. Then, some students will ask what conditions are needed to take the accounting certificate. As students, we don't have much money to take this certificate, no.
Relationship, come to Spark to learn accounting, not only for learning, but also for taking exams, and we also have many discounts for students. Please take out the single page sent to you by the staff, and I will give you a brief introduction one by one: accounting certificate registration+computerized training =240 yuan.
Accounting certificate registration+special training class before accounting certificate examination =300 yuan.
Accounting Certificate Registration+Accounting Certificate Pre-test Training Course+Pre-test Seminar Class =400 yuan.
Accounting certificate system intensive class+accounting certificate special training class+accounting certificate pre-test seminar =480 yuan.
Accounting certificate registration+accounting certificate system intensive class+accounting certificate special training class+accounting certificate pre-test seminar =580 yuan (briefly introduce each package one by one, focusing on the 580 package and pre-test special training class. There are more and more people with accounting certificates, and the competition is getting bigger and bigger, so everyone must do the questions and do the real questions. The pass rate of our internal exercises can reach about 92%, and our exercises cost 220 yuan.
Today, I give the students present a discount, that is, you can get our 580 package in 480 yuan, and the activity is limited to today. Everyone is not as excited as action. Everyone is from college, and everyone knows that it is not easy to go to school. Therefore, Spark has a big year-end reward for students of 20xx, "Earn tuition on QQ" (introduction activity).
A student who came to the company to register for shift work in 20xx 10 can get a scholarship from 50 yuan by changing his QQ signature for one month.
Second, Spark students can get 1 yuan subsidy every day and 30 yuan cash subsidy every month when they change their personal QQ signatures.
Every time Samsung Fire students forward the journal published by the company, they can get cash tuition in 0.5 yuan, only once a day.
Four. Anyone who introduces a student can get a cash reward from 10-50 yuan Company, and give a 10% discount to new students.
Five Spark members can get 30- 100 yuan in cash and give students a 15% discount. You can earn some tuition by moving your fingers in your spare time. Is it easier to earn tuition than to work part-time outside for a day?
Second, our company also has a bursary system for outstanding students.
The company will provide a gold medal accounting class or platform computer with a value of 1000 yuan if it wins the first place in each accounting certificate examination.
The first prize is the second place in each accounting certificate examination, and the company gives 500 yuan a training fee or a preferential package worth 500 yuan.
The second prize is the third place in each accounting certificate examination, and the company rewards 300 yuan as a training fee or 300 yuan as a discount package.
Preferential reward: Students who pass the accounting certificate examination in each period can get the training tuition in 200 yuan.
Scholarship Award means that students who pass the accounting certificate examination in each period can get preferential academic fees worth 500 yuan.
Third, Spark can get the membership price for every student who passes the accounting certificate exam.
Finally, the company will select 1 student from each accounting certificate examination as the company's lifelong sponsor and enjoy the training courses within the company's business scope.
Hearing this, students must know something about the intensity of our sparks. Yes, Spark Company has developed rapidly. We are headquartered in Zhengzhou and have branches in Luoyang, Xuchang, Xinyang, Pingdingshan and Jiaozuo. If there is a branch school in our hometown, we can also take a class card to study in two holidays, which is often prepared for those who are prepared. I hope the students can seize this opportunity and let Dong Na lead you to a prepared victory.
At this point in the lecture, let's play a game to ease everyone's mood, shall we?
The person who delivers the package and stops at the station will come on stage to give you a performance or tell you a truth (this link is controlled in about ten minutes).
Well, if there is a punishment, we must have a reward. Let's draw the lucky winner of the second prize and produce three lucky winners.
Ask questions and give gifts (let the students present ask questions, I will answer them, and give gifts to the students who ask questions)
At the end of the questioning session, one of today's first prizes: 480 yuan Gift Package.
wane to the close
Students, opportunities don't come every day. When he comes to you, you must catch them. Today, Spark provides a platform for you to take an accounting certificate examination. On this platform, everyone can show their talents and win their own prizes. Let's work hard for 1000 yuan scholarship and tablet computer, shall we?
On-site promotion content supplement: what gifts and rewards are given for on-site registration,
Pay a deposit
Fourth, the division of labor
The school representative is responsible for the admission of personnel and the maintenance of on-site order.
In February 65438, Dong Na was in charge of accounting training and market policy demonstration.
Other colleagues assist in consulting and answering questions.
Workers in the west are graded according to regions, and each employee is assigned to a region. Holding the on-site registration form, they are responsible for collecting money to register and answering questions.
Verb (short for verb) activity is over.
Leave the company address, contact number, QQ group number and Weibo account number on the blackboard for everyone to contact, and leave the contact information of the campus agent on the blackboard.
Summarize the lack of experience after the meeting and write a summary report the next day.
The expected effect of intransitive verbs in this campus activity.
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How to write the poster design scheme? As follows:
1. headline, followed by subtitle, organizer, organizer: the headline should be attractive and have a strong impact.
2. Purpose of the activity: arouse people's interest.
3. Active object: combined with adaptive object.
4. Activity time: clearly marked.
5. Location: clearly marked.
6. Activity preparation (to be determined): Make it clear and avoid deviation.
7. Publicity method: maximum attraction.
8. Capital budget: It is best to control the whole activity within the budget.
If it is a competition, increase the award design, scoring standards and entry requirements.
Design is a process of conveying an idea through reasonable planning, careful planning and various forms of feelings. The most basic and main creative activity for human beings to transform the world, create civilization and create material and spiritual wealth through labor is creation. Design is the pre-planning of creative activities, and the planning technology and process of any creative activities can be understood as design.
In order to ensure the high quality and level of activities, it is often necessary to prepare the activity plan in advance. Activity plan is a business plan that defines the time, place, purpose, expected effect, budget and method of the activity. So what kind of activity plan is good? The following is my publicity plan. Welcome to reading. I hope you will like it.
Publicity plan 1
I. Contents of activities
According to the school's own activity plan, various forms of environmental protection activities are carried out regularly, and young pioneers arrange to understand environmental protection terms and knowledge and learn to be environmentalists.
Second, the activity objectives
By expanding the scope of activities from small groups to large groups, students realized the importance of protecting the environment. In the process of looking for environmental protection materials and field investigation, students can also deeply understand that our living environment has been polluted and destroyed to varying degrees. Therefore, it is urgent for students to issue the initiative of "protecting the environment in their hometown, and everyone has his own rules". At the same time, the students realized that protecting the environment should start from an early age and start from the little things around them. Environmental protection information will infect families and even society with students' own strength.
Third, activity preparation
Activity materials: timer, plastic bag, cloth bag, shovel, small shovel, string, camera, video camera, activity record sheet, environmental protection volunteer sign.
Location: Inside and outside the campus, at home.
Fourth, the activity process
Personal activities:
(1) Collect newspaper clippings, pictures and other information about environmental protection. These contents can be obtained through newspapers, books, listening to the radio or surfing the Internet.
(2) Observe the energy waste at home and school at any time, and make records.
As long as we pay attention to observation, it can be found around our lives, wasting energy everywhere. Through this way of observation and recording, we can deepen our impression of our classmates.
Group activities:
Activity 1: survey topic: littering in schools.
Specific activity arrangement: members use their spare time to record the littering of students in the teaching building and playground respectively, and then use the second classroom activity time to investigate the littering of each class. In short, members can see the littering on campus at any time and record it at any time. Submit a record of littering once a week. And while recording littering, I warned the students who littered: Please take care of our campus environment and don't litter everywhere. After a period of time, we will see the effect of the activity. If the campus environment does not improve, we will record and publicize it repeatedly.
Activity 2: Survey topic: Spitting on campus.
Specific activity arrangement: members also use their spare time to investigate students' spitting situation and tell students that this is the most direct and effective measure to protect the environment. Students who have no intention of spitting should get rid of this little problem. You have a great advantage. This phenomenon should also be monitored and recorded at any time.
Activity 3: investigation topic: graffiti phenomenon in street civil strife
Specific activity arrangement: Organize students to visit the campus every Wednesday afternoon to investigate graffiti. Members bring their own cleaning equipment to remove graffiti posters. Repeated activities like this make our street environment beautiful. Then go to other public places to remove graffiti posters, regularly sample the original street environment, and make our surrounding environment cleaner through our efforts.
Activity 4: Survey topic: littering on the street.
Specific activity arrangement: organize students to go to the streets to investigate littering every Wednesday afternoon. Students take all kinds of cleaning appliances to clean up all kinds of garbage on the street, sort all kinds of garbage into garbage bags, and send recyclable garbage to the garbage sorting box for recycling.
Publicity campaign planning scheme 2
I. Activity background:
Nowadays, environmental awareness is more and more deeply rooted in people's hearts. More and more people pay attention to and understand environmental protection. How to make environmental protection develop from ideology to practical action, and let readers consciously protect the environment and save energy in their daily lives is the central idea of our activity. In addition, all teachers and students are welcome to participate in our environmental knowledge activities. In order to build a green living environment where people live in harmony with nature, popularize environmental protection knowledge, raise environmental awareness, build a green home, and let real environmental protection enter life.
Second, the purpose of the activity:
1, through the distribution of publicity materials, vigorously popularize environmental protection knowledge, improve teachers' and students' environmental awareness, cultivate students' sense of responsibility for social development, and love the quality of social welfare undertakings.
2. Know the name, slogan, origin, time and other knowledge of the world and China Environmental Protection Day, and know what you can do to protect the environment.
3. While publicizing and educating others, constantly improve their environmental awareness and knowledge level.