As we all know, Korean students are big consumers in the milk sales industry, and schools provide students with essential milk. Every year, school catering milk orders have become a major pillar of the dairy industry. Affected by the epidemic, schools in South Korea were closed. Undoubtedly, the order for school catering milk was also cancelled, which caused the unsalable sales of 1 10,000 tons of milk and brought a heavy blow to dairy merchants. At this time, the measures taken by dairy merchants are particularly important. Under various pressures, dairy producers can consider the following measures: 1. Deal with unsalable milk as soon as possible and choose to dump it. This method was adopted in the American economic crisis in the last century and in modern times. Fresh milk has a short shelf life. When the order is cancelled and a large amount of fresh milk is hoarded, there is no doubt that there is no need to deal with it. If it is not handled as soon as possible, it may give other consumers the illusion that supply exceeds demand and prices will be reduced in the short term. Once this illusion is formed for a certain period of time, it is difficult to change, and its cost is even greater than the short-term unsalable milk. In addition, effective treatment of fresh milk can also play its value. For example, water the ground with milk. ? ?
2. Find other sales channels as soon as possible? Obviously, the distribution channel of dairy merchants is not only selling milk through school orders, but also a large number of consumer groups other than students, and milk is a necessity for some people, which has brought a little turn for the dairy merchants. Reducing the original price and selling the stranded milk to supermarkets, individuals and dairy producers may reduce some losses.
3. Do you want to be a charity or a free internal digester? Theoretically, it can achieve certain social benefits and expand brand influence, which is a different kind of publicity.
4. Apply for state subsidies? ? Compared with other methods, this may be one of the few low-cost ways to reduce losses.