Introduction to media discipline
Communication/Media Science refers to information media, which is an indispensable professional role in communication, digital media, broadcasting, television, film, publishing, advertising, news, network, cultural industry, new media and other industries.
Representative universities in China include China Communication University, Central Academy of Drama, Shanghai Theatre Academy, etc. The employment direction varies with different majors, including but not limited to: hosting, advertising industry, marketing planning, news editing and production, radio and television program planning and production.
The media major of Korean universities relies on the developed news media and entertainment and cultural industries in Korea, which is rich in social resources and practical. While conveying talents to the society, it also draws a lot of nutrients from the society.
Course content of media specialty
Journalism: broadcasting, commercial media, me, media planning, news writing, etc.
Communication: advertising, debate, broadcasting, media theory, foreign languages, public relations, rhetoric, etc.
The media departments of Seoul National University, Sungkyunkwan University, Korea University, Yonsei University, Hanyang University, Central University, dongguk university and other Korean comprehensive universities all include: the production and announcement of film and television products, news, video broadcasting, online media, newspapers and magazines, advertising, video editing and other sub-disciplines.
Take the Communication Department of Korea University as an example. The course selection system for freshmen is completely free, except for three basic compulsory courses. Hundreds of other media courses covering various fields are available for students to choose freely.
Mass communication professional study abroad institutions
I. Central University (General College)
- ? (Media communication)
The media major of Central University is the most famous trump card major of Central University, and the application requirements are also very high.
course
Communication theory, culture and communication, media psychology, critical communication, media criticism, media economic theory, international communication, information technology and social change, global communication theory, political communication theory, mobile communication theory, computer media communication, digital aesthetics, network and society, media education theory, entertainment industry theory, media industry theory, news theory, persuasion and cognition, media receiver theory and new media research.
The media major of Central University is very famous, and the teaching quality is very high, but the content of study is biased towards theoretical research, and most of them are very liberal arts knowledge such as media industry and media communication. Students who want to develop in journalism theory research are actually very suitable for this major. However, if you want to study program production or be a TV anchor in the future, there is not much content in the curriculum of Central University.
Applied language
Suggest CET-6 and prepare for the interview.
2. Korea University (General College)-(Media Studies)
The humanities in Korea University are the most famous, and the two best majors are psychology and media studies.
course
Media law, media quality research methodology, writing methods of media research papers, communication theory seminars, media commentators, multimedia and multicultural society, media and democracy, media and public opinion, political communication, digital newspaper industry, online news, journalism, media political seminars, news seminars, media effect theory, persuasion communication, interpersonal communication, cultural communication, advertising theory, consumer behavior, advertising media planning, entertainment and strategic communication. Focus management and crisis communication, advertising seminar, PR seminar, media economics, media management, new media theory, emerging media, entertainment industry theory, cross-media, media policies and restrictions, media industry seminar, historical theory of cultural research, film theory, broadcast media theory, film and television cultural information criticism, video media seminar, understanding and application of big data.
If you are a student who wants to engage in media operation or new media work in the future, I suggest you choose Korean media studies, because its course content is mainly theoretical study, but it has added many courses of market analysis and media planning, which is more comprehensive and practical than the courses of Central University. And this major has many subdivision directions to choose from. Including: the research direction of image and culture; Media operation direction; Radio, film theory and documentary production direction; And advertising, consumer psychological orientation, etc.
Applied language
Level 6 is recommended.
Third, dongguk university (General College)
-(Media communication)
Clearly divided into three directions, you can choose when applying for admission:
? -Journalism
? -Radio and new media
Public relations? -Public relations and political media, publishing magazines.
Journalism course:
News unit, speech thought, mass effect, communication statistics, speech ethics, media legal system, journalism, mass communication and social change, mass media political economy, etc.
Broadcasting and new media courses:
Popular culture, cultural exchange, cultural industry, broadcasting, Korean broadcasting, media criticism, semiotics, new media theory, telecom policy, network communication, media economy and management, etc.
Public relations and political media, publishing magazines and offering courses:
Persuasive communication, political communication, organizational communication, political activities, public relations theory, media political seminars, etc.
On the whole, it is still partial to theory. If you want to learn new media, you can consider the second direction, broadcasting and new media major. The remaining two are more suitable for in-depth theoretical research of media science. There are few courses about program production or TV anchor.
Applied language
Topik5 level 5 and above are recommended.
Employment direction of media major
1. public * * * relationship
Can enter the market exchange, company exchange, community contact, fund-raising, association and non-profit organization exchange, government information service.
2. Marketing advertising media
You can work in government departments or private enterprises, including consumer marketing, sales, brand manager, advertising design, advertising execution, marketing consulting and so on.
3. Categories of mass media
I can become a professional public relations staff and find an ideal job in enterprises, governments, communities, educational institutions, hotels, medical welfare institutions, cultural exchange organizations and other industries.
4. Media research
Mainly theoretical research, the employment direction depends on which fields the research direction involves, but sometimes the employment and major are not necessarily 100% as long as the general direction is correct.
Create a performance
Partial practice, mainly around creative writing, performing arts and drama arts. Future career directions include creative director, artistic director, director, script writing, photography, me and so on. A portfolio is usually provided when applying.
6. News media (traditional news, online news, news photography)
You can enter all kinds of large, medium and small newspapers and news publishing houses, you can also engage in news of radio and television media, and you can also enter the fields of advertising, public relations and publishing.
7. Printing and publishing
You can work in publishing houses, printing houses and other fields in the future.