Direct competitors, such as tea shops, are highly coincident with your products and have direct competition;

Indirect competitors, such as department stores and tea shops, have a substitution effect on consumer demand;

Competing partners, such as snack bars, have both competition and cooperation, and their products are complementary.

Then you need to make two judgments,

Price range judgment, used for cost performance analysis;

Geographical location judgment, used for passenger flow analysis.