Tourism management major is an applied major to meet the needs of social development for professionals. Originally, it was a general direction of ethnic cultural tourism under the history major. 1993 has been established for 20 years, and now it has been built into an innovative experimental area for the training mode of practical teaching talents with provincial advantages and characteristics. In 2000, with the approval of the Ministry of Education, the tourism management major began to recruit undergraduates. The training program is divided into three modules: hotel management, travel agency management, and development and management of tourist attractions. This major is based in the northwest ethnic minority areas, facing the whole country and going international, and cultivating all kinds of management talents for the development of minority tourism.
This major follows the tenet of "teaching students in accordance with their aptitude", and has gradually formed the characteristics of running a school with rich cultural background, emphasizing national characteristics and strong practical application. Students have won numerous awards in various competitions at all levels, and their graduation practice has gone abroad.
This major trains middle and senior applied professionals who master the basic theories, knowledge and skills of tourism management, are familiar with the principles, policies and regulations of China's tourism industry, understand the management concepts of developed tourism countries, have international vision, humanistic quality, innovative spirit and practical ability, and can engage in management work in tourism administrative departments at all levels and tourism enterprises and institutions.
The main courses are management, economics, introduction to tourism, hotel management, travel agency management, tourism resources, tourism environment, accounting, tourism marketing, overview of source countries, tourism policies and regulations, tourism etiquette, tourism English, tour guide tutorial, exhibition operation management, and tourism enterprise operation simulation.
Graduates of this major have always been among the best in the employment rate, graduate admission and other important indicators to measure the quality of running a university. The social evaluation of graduates of this major is gradually improving, especially in the period of great development of China's tourism industry. Tourism enterprises and institutions have greatly improved the recognition of graduates of this major, and many graduates have become leaders in charge, business backbones or pioneers in the industry.
At present, there are 1 1 person in this major, including professor 1 person, 4 associate professors, 3 lecturers, doctor 1 person, 2 doctors and 5 masters, who graduated from Beijing Normal University, Shaanxi Normal University, Northwestern Polytechnical University, Hong Kong Social University, Sun Yat-sen University and so on. Not only have many high-quality academic papers been published in various journals, but also a number of provincial and ministerial scientific research projects and a national scientific research project have been completed. Introduction to Tourism has also been built into a provincial-level quality course.
1.6 courses are built into excellent courses at different levels, and 70% of professional courses are built into excellent courses. Remarks on the name of the excellent course "Introduction to Provincial Tourism and School-level Management"
Tourism geography of hotel management college level
Tourism policies and regulations
Tourism resources science II. Determine a reasonable talent training model.
Focusing on cultivating students' excellent professional quality, professional awareness and market competitiveness, we will constantly optimize the training program, build a reasonable curriculum system and strengthen the construction of main courses. Adhere to the characteristics of "emphasizing practice and application", strengthen practice teaching in all directions, follow the rules of practice teaching, strengthen professional practice and improve students' management ability. Over the years, the employment rate of students has remained above 80%.
① Effectively integrate the practical links of different courses that are similar or can be integrated, so as to ensure that the practical teaching task of the course can be completed with limited funds.
② In graduation practice, the original mode of "high-quality and cheap labor" for service posts in tourism enterprises should be changed, and internship units should cultivate students' management ability by means of management post probation, attending regular management meetings, and rotating posts.
(3) Strengthen laboratory construction and create high-quality experimental teaching environment and facilities. In 2009, it received a special fund of 2.57 million yuan for the construction of school laboratories; 20 1 1 10 In June, the school reception center was transferred to the School of Management and became an internship base for tourism management majors.
3. The level of scientific research, teaching and research has been steadily improved. Note: In the past three years, the number of projects at the annual project level has increased. 1 provincial and ministerial level. 24. Significant achievements have been made in professional construction. In the evaluation of undergraduate teaching level in our university in 2007, the Ministry of Education successfully held a seminar on "Talent Demand in Tourism Industry and Training of Tourism Talents" in 2008. In 2009, the whole region was approved as an autonomous region-level dominant specialty construction point and a provincial dominant specialty construction point. School-level Talent Training Mode Innovation Experimental Zone 20 10 National Tourism and Hotel Industry Excellent Talent Training Base 20 10 China Hotel Industry Annual Meeting Organizing Committee was established in 2005. Professional teachers * * * undertake the Ministry of Education 1 social science planning projects, 4 social science planning projects in Ningxia Hui Autonomous Region and 7 scientific research projects in universities of Ningxia and North University for Nationalities. Published monograph 1 department, and published more than 30 papers. It has formed its own research characteristics in the fields of social stability, non-profit organization management, rural social security and rural social development in ethnic areas.
In terms of professional courses, we will continue to strengthen the construction and development of courses, building school-level excellent courses 1 door and college-level excellent courses, and cooperating with off-campus research institutions to develop courses 1 door. In addition, actively increase the proportion of practical courses. Courses such as office automation and photography were offered. In order to broaden the vision and improve the level of running a school, we should actively carry out practical teaching exchanges and cooperation with off-campus institutions. Invite off-campus experts to offer courses and give lectures. Teachers often organize and lead students to cognitive practice in large and medium-sized enterprises and institutions, and encourage students to go out of the classroom and take the initiative to participate in various social practice activities. In terms of student activities, a number of student activities with professional characteristics have been held, such as the model press spokesman competition and the model United Nations competition. The comprehensive quality and employment competitiveness of students have been significantly improved. Since 2008, many students have been selected as volunteers for Beijing Olympic Games, Shanghai World Expo and China-Arab Economic and Trade Forum. Eight people won the second prize in Ningxia Division of the "Challenge Cup" National Extracurricular Academic and Scientific Works Competition for College Students. Among the graduates, 10% was admitted to national key universities for master's degree, 20% to governments and institutions at all levels, 40% to large and medium-sized state-owned enterprises, and 30% to small and medium-sized enterprises.
Public utility management (1 10302) belongs to management category, public utility management category.
Training objectives: This major trains compound talents who have certain Marxist theoretical knowledge and modern public spirit, master modern public management theories, techniques and methods, and have the ability to use these knowledge, and can engage in business management and comprehensive management in institutions, administrative departments and non-governmental organizations such as culture, sports, health, environmental protection, social security and public utilities.
Curriculum: political science principles, public organization management, public organization management legal system, public organization economics, introduction to public organization management, public organization policy research, public organization financial management, non-governmental organization management, etc.
Employment orientation: Engaged in administrative work in public departments (government departments, culture and education, sports, health, environmental protection, social insurance, etc.). ); Or engage in management consulting work in public departments such as consulting institutions and enterprises.
Degree of academic system: the academic system is four years, and those who pass the examination will be awarded a bachelor's degree in management. Administration major was established on 20 10. This major aims to cultivate applied administrative talents who have a solid theoretical foundation of modern administrative management, strong social practice ability and innovative spirit, and can engage in administrative management, personnel management, ethnic and religious affairs management, policy research, administrative secretarial and official document writing, conference and exhibition planning, etc. He has served in party and government organs, social organizations, enterprises and institutions at all levels, and has profound national cultural heritage and public leadership. The main courses offered are management, politics, accounting, organizational behavior, administrative management, human resource management, public economics, public policy, classic introduction to management, administrative law, national civil service system, application, administrative professional ability test, e-government and other courses. Students' future employment orientation mainly focuses on: Party and government organs, administrative assistants in institutions, office directors, administrative supervisors, senior assistants at the coordination or decision-making level, front desk secretaries, administrative supervisors, administrative directors, assistants to the general manager, industrial and commercial administrative departments, foreign-related economic administrative departments, economic supervision and inspection and other administrative departments engaged in policy and regulation research and practical work, teaching or scientific research work in schools and scientific research departments, large and medium-sized enterprises and enterprise groups, and company management.
This major enrolled students on August 20 10. September 20 13, the administrative department was established separately. The department has 7 teachers and more than 300 students. Student brand activities include "Model United Nations General Assembly", "China Cup Civil Servant Full Simulation Competition" and "Cui Minghu Quality Development Training Project".
In accordance with the "Four Strategies" of North University for Nationalities, we will vigorously implement the "Four Strategies" of establishing a university with quality, strengthening the university with talents, strengthening the university with science and technology and strengthening the university with management, strive to complete the "four tasks" of improving quality, carrying forward cultural heritage and ensuring conditions, adhere to connotation construction, improve quality, take the road of connotation development, achieve the goal of a modern university for nationalities with characteristics and high level, and serve the economic and social development of ethnic minorities and ethnic minority areas throughout the country. Realize the integration of discipline construction and undergraduate teaching, general education and personalized training, broaden the foundation and strengthen practice, learn to learn and learn to be a man, form distinctive undergraduate teaching, and cultivate high-quality top-notch innovative talents with international reputation and influence.
This major trains professionals who have knowledge of administration, management, politics and law, and can engage in management work in party and government organs, enterprises and institutions, social organizations, etc. Students in this major will receive basic training in administration, public management, public policy analysis, social investigation and statistics, human resource development and management. , so as to cultivate the basic application ability of administrative management and preliminary scientific research ability. Through the study of this major, students will have good quality and master the basic knowledge of general management theory and public management; It has a solid theoretical foundation, broad international vision, independent scientific research ability, strong innovation consciousness and certain innovation ability; It can meet the needs of scientific research, education and economic construction in China and become an innovative talent in the field of public management.
Specialized compulsory (core) courses
Administrative management, economic principles, management principles, political principles, introduction to sociology, public affairs management, public affairs economics, public affairs policy analysis and methods, public affairs organization, China's political thought, western political thought, China government and politics, western political system, history of western administrative theory, development and management of public affairs human resources, and country. At present, there are teachers 12 in the major of human resource management, including 4 doctors and 5 associate professors. Since the enrollment of human resource management specialty began in 2007, schools and colleges have attached great importance to and strongly supported the specialty construction, invested more than 3 million yuan to introduce the practice teaching system of Beisen human resources evaluation and established the human resources evaluation Center. For the students majoring in human resource management and other majors in the School of Management, the evaluation content includes nine modules (human resources evaluation, civil service examination, tourism management, human resource case, economic management, e-government teaching, hotel management, business decision-making, and human resource management). The major of human resource management can include talent evaluation laboratory, behavior communication laboratory and career counseling room. Provide teaching and experimental services for all grades of students majoring in human resources management in the School of Management, including vocational evaluation, administrative professional ability test, scenario simulation observation experiment, discussion without leading group, interview (including civil servant interview), document basket test, negotiation ability test, personnel quality evaluation, behavior and communication simulation experiment, leadership test, speech ability evaluation and enterprise recruitment simulation process experiment.
This major aims to cultivate the theoretical knowledge of management and human resource management system; Have human resource management skills, organizational communication, coordination and leadership skills, and office work skills; Have good professional quality and professionalism; Competent in human resource management, research consultation and policy research. Enterprises and institutions; And high-quality applied human resource management talents with profound national cultural heritage and innovative spirit. Courses offered mainly include: management, economics, organizational behavior, management communication, job analysis, recruitment management, training management, performance management, salary management, labor law, employee relations, employee welfare, personnel quality evaluation, financial management, accounting, leadership, social psychology and so on.
In teaching practice, combined with the practical characteristics of human resource management specialty, we take the lead in adopting "task-driven teaching method", build a curriculum practice platform, set up a human resource management association, and launch teaching platforms integrating activities and curriculum practice such as "simulated recruitment competition" and "simulated teacher training competition". It has improved students' interest, enhanced their practical ability and understanding of knowledge, and achieved good results. In the course of "Job Analysis", students cooperate with the human resources department of the enterprise to complete the relevant learning tasks and establish the teaching link of school-enterprise interaction, which not only broadens students' horizons, but also strengthens students' practical ability and understanding of knowledge.
This major adheres to the open school, strengthens the contact with the society, conducts in-depth research on personnel quality evaluation, job analysis, standardized management, strategic management, performance pay, recruitment and training, employee relations, etc., and actively cooperates with relevant units in the industry. 20 10- 10, inviting human resource management experts from more than 20 enterprises and institutions in Ningxia to hold a seminar on HR talent training and development in Ningxia; 2011June 10, invited four professional managers in Beijing to have a dialogue with college students with their success as the theme. We also introduce industry experts and scientific research achievements into the classroom, and offer "human resources professional guidance courses" and "human resources special lectures" to impart cutting-edge knowledge and latest achievements of human resources management.
The academic exchanges at home and abroad of this major have been steadily advanced. From 2065438 to September 2003, Professor Mei Lin from Tianjin University of Commerce came to our school to give an academic report entitled "Analysis and Reflection on the Current Situation of Personnel Training in Human Resource Management in Colleges and Universities"; 201310127 to1kloc-0/2 invited Dr. Tim Hatcher from North Carolina State University to focus on the present situation and future of human resources development for the four-year students majoring in human resources management. He made three wonderful reports on five aspects: what is human resource development, its principles, its influence, its era and its future development (organizational structure, organizational communication, organizational culture, leadership, learning and training, role and competitiveness), which greatly broadened the academic horizons of teachers and students and effectively stimulated the learning enthusiasm of students majoring in human resource management. During this period, Dr. Timothy Hatcher also had a special discussion with the teachers of the Department of Human Resources Management. The discussion covers teacher training, enterprise experience and hot issues of human resource management teaching and research in colleges and universities, which broadens teachers' academic horizons and stimulates teachers' enthusiasm and motivation for human resource management.
The postgraduate entrance examination rate and admission rate of students majoring in human resource management have steadily increased year by year. Over the years, the admission institutions are all 985 or 2 1 1 engineering universities (Nanjing University, Nankai University, Southwest University, Hunan University, Sichuan University, etc. ).